22 episodes

Join host Shannon Abel from Blue Acorn iCi as she interviews customer experience and commerce experts about the latest industry insights and trends. Guests come from a wide range of backgrounds and share insight into topics such as data-driven experiences, leveraging user-generated content, following shipping best practices, optimizing the user experience, and the power of product registration.

The Funnel: An Experience Driven Commerce Podcast Blue Acorn iCi

    • Marketing
    • 5.0, 14 Ratings

Join host Shannon Abel from Blue Acorn iCi as she interviews customer experience and commerce experts about the latest industry insights and trends. Guests come from a wide range of backgrounds and share insight into topics such as data-driven experiences, leveraging user-generated content, following shipping best practices, optimizing the user experience, and the power of product registration.

    How Data Science Can Transform Your Business

    How Data Science Can Transform Your Business

    Today more than ever, brands have unprecedented access to customer data and insights. Find out how Data Science can help you tap into those insights and enhance the customer experience.

    • 24 min
    Enhancing Voice Search For Your Brand

    Enhancing Voice Search For Your Brand

    SEO expert, Brian Coleman, shares his tips for voice search optimization, how to use voice search to capture new customers, and what steps brands can take this month to prepare for voice search.

    • 21 min
    How to Optimize Your Revenue with Signifyd

    How to Optimize Your Revenue with Signifyd

    What's keeping brands up at night? Fraud. Vid Sukumar from Signifyd shares how brands can protect themselves from fraudulent shoppers while optimizing their revenue.

    • 21 min
    What is Experience Driven Commerce?

    What is Experience Driven Commerce?

    In this episode, Emily and Shawn from Blue Acorn iCi share how brands, both digitally native and legacy, can deliver experience drive commerce and personalize each step of the customer journey.

    • 22 min
    Brand Agency vs. Performance Marketing Agency: What's the Difference and Why You Need Both

    Brand Agency vs. Performance Marketing Agency: What's the Difference and Why You Need Both

    Unlike brand agencies, performance marketing agencies focus on KPIs that matter most to ecommerce businesses, such as conversion rate, retention, and average order value. Lindsey Murray, VP of Performance Marketing at Blue Acorn iCi, shares her tips for...

    • 26 min
    How to Ensure Your Ecommerce Strategy is Scalable with Deck Commerce

    How to Ensure Your Ecommerce Strategy is Scalable with Deck Commerce

    Jackie and Luke from Deck Commerce share their insights into what steps brands need to take to ensure they can scale their business—from common challenges brands run into and how to future-proof your brand to signs your brand needs an OMS.

    • 18 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

BluePenguin17 ,

The Funnel Shares Great Perspectives

Loved the Chris Guerra episode and appreciate the content. Great to hear from an industry legend! However, I’ll let you all in on a little secret...He didn’t have all his hair before the 100 implementations either ;)

WOAHitsCARE ,

Awesome ecomm insights!

The Funnel is a great podcast for anyone with even the slightest interest in ecommerce! Whether you’re a novice or an Ecommerce expert, this podcast will definitely tell you something you didn’t know before. I know there are only 5 stars, but this is a 10/10 in my book. Can’t wait for the next episode!

pattyM31 ,

Very insightful podcast

Excellent podcast for ecommerce pros. Does a good job on covering relevant topics and providing actionable tips.

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