9 episodes

This December, Elle Woulfe, quintessential marketing nerd and aficionado of great branding and design, starts The Further Podcast. Elle will talk to the marketers, creatives and strategists that are pushing marketing further and find how they approach their craft, what inspires them and how they live their lives in pursuit of excellence in marketing and design.

The Further Podcast Elle Woulfe

    • Marketing

This December, Elle Woulfe, quintessential marketing nerd and aficionado of great branding and design, starts The Further Podcast. Elle will talk to the marketers, creatives and strategists that are pushing marketing further and find how they approach their craft, what inspires them and how they live their lives in pursuit of excellence in marketing and design.

    The Problem of Pandering: Marketing's Responsibility to Truth Telling & Authenticity

    The Problem of Pandering: Marketing's Responsibility to Truth Telling & Authenticity

    In this episode, we talk to self described "unapologetic truth teller" Katie Martell about balancing the desire to be part of zeitgeist narratives like "Me Too" and LGBTQ rights with authenticity in supporting those same narratives. It's all about putting your money where your mouth is and we dive deep into the responsibility of brands in the modern world.

    LinksKatie Martell WebsiteKatie Martell LinkedIn

    • 35 min
    Part 2: What Good Looks like In Marketing

    Part 2: What Good Looks like In Marketing

    In Part 2, we discuss ideation in marketing and where the best ideas come from, as well as the brands we admire and why.




    Joe Chernov LinkedIn

    • 21 min
    B2B marketing B.C. (before Content Marketing)

    B2B marketing B.C. (before Content Marketing)

    In Part 1, we were joined by Joe Chernov and we talked about how content marketing emerged as a discipline in B2B and the convergence of content and growth.

    Joe Chernov LinkedIn

    • 18 min
    The Science and History of B2B Demand Generation

    The Science and History of B2B Demand Generation

    In this interview, we talk to one of the pioneers of demand generation about the birth of the discipline and look at what goes into building great demand gen teams, creating process that scales and the critical skills shared by the most successful demand gen marketers.

    Links Doug Sechrist LinkedInZenefits website

    • 20 min
    Part 2: Hitting Creative Home Runs Everytime

    Part 2: Hitting Creative Home Runs Everytime

    In Part 2 of this interview, we explore some of the reasons why creative projects stall out and the things that great marketing departments do right when it comes to making progress on big initiatives.

    LinksDoug Kessler LinkedInVelocity PartnersVelocity Partners Blog

    • 26 min
    Part 1: Why B2B Marketing Gets a Bad Rap

    Part 1: Why B2B Marketing Gets a Bad Rap

    In Part one of this interview with Doug Kessler, the Co-Founder and Creative Director of the award winning agency, Velocity Partners, we talk about the key differences between B2C and B2B marketing and why B2B sometimes fairly gets a bad rap. 

    LinksDoug Kessler LinkedInVelocity PartnersVelocity Partners Blog

    • 18 min

Customer Reviews

kp_jimenez ,

Inspiring and informative

I just binge-listened to all 6 episodes and I’m walking away with some amazing advice and tools to enhance my current marketing role and to advance my marketing career. Elle is a trailblazing marketing rock star and she knows a whole bunch of other trailblazing marketing rock stars so sit back and enjoy these great conversations.

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