134 episodes

The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.

The Futur with Chris Do The Futur

    • Marketing
    • 4.9 • 587 Ratings

The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.

    130 - How to Price Your Work — with Tom Hirst

    130 - How to Price Your Work — with Tom Hirst

    When it comes to talking about money, a lot of creative folk tend to get uncomfortable. Many of us believe that the work should speak for itself. And that the cost of something correlates with how long it takes to produce.
    But that’s not always true.
    There are plenty of ways to bill for your work. Hourly, daily, fixed price, value-based, and retainer. There’s even the good old barter system.
    Which way is the best? And is it fair and ethical to not bill for the time you spend on something?
    If these are questions you struggle with answering, then you are in the right place.
    Our guest, Tom Hirst, is a freelance web developer, author, and mentor. Beyond building custom websites, his specialty is pricing. How to think about it and how to talk about it with your clients.
    As much as we all want it to, talent alone will not magically get you work. No matter what business you’re in. You need to market, need to sell, and you certainly can’t shy away from talking about money.
    Do yourself—and your business—a favor and listen up. Because we’re going to change the way you think about pricing forever.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    128 - How to Become a Creative Director — with Adam Morgan

    128 - How to Become a Creative Director — with Adam Morgan

    What do you think it means to be a creative director? It’s not a trick question. Take a moment to think about it.
    What does a creative director do exactly? What skills do they need to do it?
    You might think that being a great creative director is all about honing your craft and having a creative vision for your work. In other words, it’s all about you and your creative decisions. But is that true?
    This episode comes from a livestream we held in early 2019. It’s all about answering the question: how do you become a creative director? And it comes from good authority.
    Our guest, Adam Morgan, is an Executive Creative Director at Adobe. Adam outlines nine steps to take on the path to becoming a creative director.
    And guess what? Eight of them have little to do with the quality of your work.
    We won’t spoil anything for you, but we agree with Adam. What makes you a great creative, won’t necessarily make you a great creative director.
    So instead of asking, “How do I become a creative director?” The more important question might be, “Is this the right path for me?”
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    127 - Quantity Leads to Quality — with Herbert Lui

    127 - Quantity Leads to Quality — with Herbert Lui

    When you hear the term “side hustle”, how does it make you feel?
    Maybe you get excited and think of that one thing you’re passionate about. Or maybe it sends a cringe-filled chill down your spine.
    We ask because this episode’s guest, Herbert Lui, really hates that phrase. And he’s not alone.
    You may recall our conversation with Austin Kleon where he shared his own contempt for that same term.
    When it comes to words and language, nuance is everything. Two people can say the exact same thing, yet each mean something quite different. That important nuance is often amplified in writing.
    One person’s hustle, is another person’s cringe.
    Herbert Lui is a writer and the editorial director at WonderShuttle.
    If you’re an avid reader—and a Kanye West fan—then you may have already read some of his work.
    He is the author of the unique ebook, The World According to Kanye. It’s really interesting and also free to read, so check it out when you get a chance.
    What we enjoyed most about the conversation you’re going to hear is how much it challenged the way we think about creativity. And how important it is to make room for (and be receptive to) other perspectives.
    That’s what creativity is, right? Finding unexpected and alternative ways to see things.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    125 - Find Your Creative Courage — with Mario Quezada

    125 - Find Your Creative Courage — with Mario Quezada

    “Courage is resistance to fear, mastery of fear — not absence of fear.” This poignant quote from Mark Twain taps into the theme of this episode: grit. As in fortitude, guts, backbone
    Think about the most accomplished people that you admire. What drives them? What is that endless source of fuel that keeps their fire burning? Especially through the darkest and coldest of nights.
    Our guest today, Mario Quezada, is a brand strategist and owner of a small design and branding agency in Honolulu, Hawaii. He is also an alumni of Art Center College of Art and Design. The same prestigious design school that Chris Do attended.
    In this episode, Mario and Chris talk about their experience growing up, feeling lost, and dealing with the ugly racism that the world showed them.
    They also swap stories about their unique experience at Art Center. The culture, the smell of the building, and the teachers that challenged their thinking and opened their mind to the possibilities of graphic design.
    Like Mr. Twain said: courage is resistance to fear. It builds character. And in this candid conversation, you’ll get to hear how two people navigate that fear. And how showing courage through it all got them to where they are today.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

Customer Reviews

4.9 out of 5
587 Ratings

587 Ratings

CoachKodyG ,

Inspiring story, humble beginnings- humble endings

Hearing Chris’ story has been awesome. Mission over money will always be the best path forward ❤️🔥

Maresness ,

Thousands of dollars worth of wisdom for free.

Thank you for sharing your passion and wisdom. Learning so much and truly inspired & challenged.

Snickerdoodle2073 ,

Value/Knowledge/Inspiration

Hey fellas if you are a startup or freelance creative! This podcast is for you! Every time I listen to Chris and his guests I get a lot of valuable knowledge. After listening to a few episodes I am inspired to solve new problems in my own business!

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