The Futur with Chris Do The Futur

Tom Ross returns for the second of our two episodes about building online communities. In this episode, Chris and Tom discuss the things to focus on when developing and honing your community - asking who your ideal community member is, how to price entry for a paid community, and how to attract people to your community. Tom provides a deep dive into creating a comprehensive profile of your ideal community member, highlighting the need to consider both hard and soft metrics. He emphasizes the invaluable role of personal conversations with potential members, explaining how these dialogues can offer more profound insights than data from surveys ever could. After all, a community is driven as much by the people in it as it is by the person who has organized it. Creating an online community can be a long and complex journey, but Tom Ross has built up a fair amount of experience in the field and is sharing it here. Tom’s goal is to help people build communities that bring a lot of value to members, while also being personally fulfilling for the one running it.
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Many of us have heard the famous Kevin Kelly phrase, "To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor, you need only a thousand true fans." When you get those TRUE fans, they're willing to support your endeavors. However, there is a difference between all of those followers you have on your social media accounts and those thousand true fans. The true fans are one of the building blocks of your community. They are the ones who will genuinely be with you on your journey to develop your voice, build your brand, and establish your authority. But, that's just one part of what it takes to build a solid community. In this episode, the first of two, Chris talks with Tom Ross of Design Cuts about what a community is and how to build one. Tom generously shares his invaluable insights and expert knowledge on key community-building questions. They will discuss the intricacies of engagement levels and how they can fluctuate, and highlight the importance of having a clear, compelling offering for your community. He'll also provide practical strategies for distribution and delve into the potentially challenging topic of how to rejuvenate a stagnant community, breathing new life into it. This is part one of a two part conversation.
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Richard Moore continues to explore the art of attracting and engaging your audience in this second part of his conversation with Chris. They discuss transforming creative content into a loyal customer base and explore the concept of posting "Mic Drop Moments". These are pieces of content so impactful and thought-provoking that they leave a lasting impression on your audience. They also discuss why "Call to Feel" posts, those that elicit an emotional response, often work more effectively than traditional "Call to Action" posts in fostering genuine engagement. Another point of discussion is the rewards and risks of incorporating vulnerability into your posts. While this strategy can be daunting, it can create a sense of authenticity and relatability that resonates deeply with audiences if done correctly. Richard brings tactical advice to this conversation. If you're struggling to connect with potential customers or clients on LinkedIn or elsewhere, this episode is for you. Just make sure you've listened to part one!
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Are you a creative business owner looking to leverage LinkedIn to its fullest potential? In this episode, we’re bringing a conversation that Chris had with Richard Moore on LinkedIn, earlier this year, to the podcast. Richard is a LinkedIn guru, who’s goal is to help users find and develop clients on one of the most active social sites on the web. In Richard’s words “Everyone you’ll do work with is here… Basically, anyone in B to B, who might buy your services, they’re here”. Chris and Richard will explore the importance of understanding user needs and discuss strategies for creating content that positions you as an expert in the eyes of your customers. They’ll also discuss how to attract and engage your target audience, and learn valuable insights on how to stand out from the crowd with compelling copy and unique approaches. This is the first part of a two part conversation, so make sure you join us for the rest of the conversation in the next episode.
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What do you do when you spend two decades of your life working with some of the biggest agencies and biggest brands in the world, on some of the most successful marketing campaigns of the time, and no one really knows who you are? That was the situation that Ryan Alford found himself in, after working on massive campaigns for huge brands. He found himself in a new world, where people care less about the entries on your resume, and more about the expertise that you publicly share, and the para social relationship they have with you. So Ryan did something that would, ultimately, change his life - He started his own agency, Radical, and a new podcast, Radcast. Radcast’s goal is to teach and entertain, and be a big, bright beacon bringing attention to Radical. Through Ryan’s charm and authenticity, the core of his personal brand, Radcast is now currently the #1 ranked Marketing Podcast on Apple Podcasts. In this conversation, Chris will be talking to Ryan about how he got started, the glory days of working with massive clients during a huge transition in the tech space, and the new frontier of Radical and Radcast, and how he’s successfully navigating it by being himself.
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“Innovation is an act of love.”
So say’s our guest, Mauro Porcini, Senior Vice President and Chief Design Officer at PepsiCo. With over 1800 design and innovation awards having his name attached to them, if anyone would know, he would. On top of that, before joining PepsiCo, Mauro was 3M’s first Chief Design Officer, and was named one of Forbes’ 40 Under 40 (2012), Fast Company’s 50 Most Influential Designer’s In The USA (2011), and has received countless other accolades. Now he’s written a book, The Human Side Of Innovation: The Power Of People In Love With People which “reveals the secret to creating life-changing innovation: putting human needs and wants at the center of any design process.” In this episode, Mauro will talk about his youth, and how his parents steadfast values shaped the man he became, his three prerequisites for finding happiness, both personally and professionally, and how to successfully lead your employees. At the core of this discussion, like many we’ve had, is creating value, and Chris and Mauro will talk about why it is important to create emotional value for yourself, and how that emotional value can then turn into different kinds of value for others.
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