137 episodes

The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.

The Futur with Chris Do The Futur

    • Business
    • 4.9 • 600 Ratings

The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.

    133 - Brand Strategy and Advertising — with Tim Maleeny

    133 - Brand Strategy and Advertising — with Tim Maleeny

    To say that the advertising world is competitive, would be like saying that water is wet. People fight tooth and nail to land big clients.
    For every account that is won, another is lost. And missing the mark on a pitch you’ve poured your soul into can be heartbreaking.
    But advertising is also thrilling.
    You're given a unique problem and it's up to you and your teammates to solve it. Like group of creative detectives.
    In this episode we were given the rare opportunity to speak with someone operating at the highest level of advertising. Tim Maleeny is the President and Chief Strategy Officer for global agency, Havas.
    He also writes mystery novels.
    Tim explains how advertising, strategy, and just being a human all work together. In his twenty plus years working in the industry, he's learned what matters to clients and how to win people over.
    As an expert brand strategist he also knows when to sell, when to engage, and when to simply celebrate.
    If you work for an agency, run your own, or are just curious about how brand strategy in advertising works, then you will enjoy this chat.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    132 - When your plan fails — with Pat Flynn

    132 - When your plan fails — with Pat Flynn

    “Everyone has a plan 'till they get punched in the mouth.” We love that quote from Mike Tyson. It encapsulates life so well.
    You can do everything right—even go above and beyond—and still be a fantastic failure. But as they like to say: failure is inevitable. It’s how you deal with it that matters.
    Pat Flynn is an acclaimed podcaster, author, entrepreneur, and Pokémon card collector. Yes, you just read “Pokémon.” Growing up, he did everything right. Earned perfect grades. Landed the perfect, dream job. And then, was laid off.
    But that crushing defeat was the catalyst to his success to come. You might say that getting laid off was the best thing that ever happened to him.
    In this episode, Pat and Chris discuss failure’s role in success, the benefits of mastermind groups, and how helping others can truly change your life.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    131 - Why do you believe what you believe? — After Hours at The Futur

    131 - Why do you believe what you believe? — After Hours at The Futur

    Why do you believe what you believe? How much of it was hardwired and how much of it did you inherit from other people? Like, for instance, your parents.
    This episode comes from a unique event that we like to call After Hours. It’s a raw, revealing, and open-ended discussion with Chris Do and some our friends from The Futur Pro Group.
    In this After Hours chat, we delve into how to reframe the way you think about goals. What they are, their meaning to you, and why looking to the past won’t help you today.
    And things get deep in this vulnerable pep talk. Albeit sage wisdom, you will hear tough love doled out from Chris.
    So buckle up, settle in, and please enjoy this deep chat, after hours at The Futur.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    130 - How to Price Your Work — with Tom Hirst

    130 - How to Price Your Work — with Tom Hirst

    When it comes to talking about money, a lot of creative folk tend to get uncomfortable. Many of us believe that the work should speak for itself. And that the cost of something correlates with how long it takes to produce.
    But that’s not always true.
    There are plenty of ways to bill for your work. Hourly, daily, fixed price, value-based, and retainer. There’s even the good old barter system.
    Which way is the best? And is it fair and ethical to not bill for the time you spend on something?
    If these are questions you struggle with answering, then you are in the right place.
    Our guest, Tom Hirst, is a freelance web developer, author, and mentor. Beyond building custom websites, his specialty is pricing. How to think about it and how to talk about it with your clients.
    As much as we all want it to, talent alone will not magically get you work. No matter what business you’re in. You need to market, need to sell, and you certainly can’t shy away from talking about money.
    Do yourself—and your business—a favor and listen up. Because we’re going to change the way you think about pricing forever.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    129 - Teaching the Business of Design — with Abby Guido

    129 - Teaching the Business of Design — with Abby Guido

    If you could go back in time and learn something new, what would it be? What thing would you study to better equip you for the world and you live in today?
    In the business world, designers now have a seat at table. They do more than just make things pretty. Their decisions and actions have a direct impact on the bottom line.
    Which means they have a responsibility to the business. Something that isn’t taught in art school.
    Our guest in this episode, Abby Guido, is an assistant professor of graphic and interactive design at Tyler School of Art and Architecture, Temple University.
    She’s got an MBA, her own design practice, and one piece of advice for her students: focus.
    Abby and Chris discuss teaching philosophies, the role teachers play in the creative process, and try to answer the question: what should we teach people?
    The two don’t agree on every little thing, but they do agree on this portfolio advice: if they can’t figure out who you are and what you do in less than 60 seconds, they’re moving on to someone else.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    128 - How to Become a Creative Director — with Adam Morgan

    128 - How to Become a Creative Director — with Adam Morgan

    What do you think it means to be a creative director? It’s not a trick question. Take a moment to think about it.
    What does a creative director do exactly? What skills do they need to do it?
    You might think that being a great creative director is all about honing your craft and having a creative vision for your work. In other words, it’s all about you and your creative decisions. But is that true?
    This episode comes from a livestream we held in early 2019. It’s all about answering the question: how do you become a creative director? And it comes from good authority.
    Our guest, Adam Morgan, is an Executive Creative Director at Adobe. Adam outlines nine steps to take on the path to becoming a creative director.
    And guess what? Eight of them have little to do with the quality of your work.
    We won’t spoil anything for you, but we agree with Adam. What makes you a great creative, won’t necessarily make you a great creative director.
    So instead of asking, “How do I become a creative director?” The more important question might be, “Is this the right path for me?”
    Learn more about your ad choices. Visit megaphone.fm/adchoices

Customer Reviews

4.9 out of 5
600 Ratings

600 Ratings

itsNARDO ,

Quality content and applicable!

Support Chris Do and the futur team!

Little5five5star5 ,

Thank you

What you and your whole team are doing means a lot.

CoachKodyG ,

Inspiring story, humble beginnings- humble endings

Hearing Chris’ story has been awesome. Mission over money will always be the best path forward ❤️🔥

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