The Future of Clean Aprinnova

How can we capture the inspiration of natural ingredients while still respecting biodiversity? Top brands like Unilever include respect for biodiversity as a critical business target and consumers say they want sustainability more than ever. But how can we achieve this in practical terms? Can sustainability can be the key to success in cosmetic chemistry? To find out,  we journey to Latin America, one of the most biodiverse regions in the world, through a conversation with John Jimenez. Jimenez is a member of the Scientific Advisory Board of Cosmetics & Toiletries of USA, and is currently a senior Exploration scientist with Belcorp.   

Reducing your company’s carbon footprint is one of the most critical steps towards real impact.  One strategy  is carbon offsets, a method of compensating for the emissions of C02 made elsewhere. Today, we learn more about this and other carbon reduction strategies in a conversation with Brian McFarland, Senior Vice President of Carbon Offset Projects, at the Carbon Fund. The carbon fund specializes in helping brands with carbon reduction, resource efficiency strategies and commercialising low carbon technologies

Part II: The Clean Beauty journey is different for everyone. Indie brands have a clean slate, while traditional brands may adjust formulations or ingredient sourcing strategies. Chemical suppliers may feel pressure to bolster their clean profile. How can we reconcile these stages?In this two part series, we discuss strategies for embracing a spectrum of clean beauty approaches with Nicole Acevedo who helped design the clean framework for Beautycounter, which was recently valued at over $400 dollars. Dr. Acevedo now helps other brands create clean and sustainable beauty through her firm, Elavo Mundi Solutions.

The Clean Beauty journey is different for everyone. Indie brands have a clean slate, while traditional brands may adjust formulations or ingredient sourcing strategies. Chemical suppliers may feel pressure to bolster their clean profile. How can we reconcile these stages?In this two part series, we discuss strategies for embracing a spectrum of clean beauty approaches with Nicole Acevedo who helped design the clean framework for Beautycounter, which was recently valued at over $400 dollars. Dr. Acevedo now helps other brands create clean and sustainable beauty through her firm, Elavo Mundi Solutions.

New fast-growth brands like Beauty Counter and Biossance, and clean retailers like La Follain are setting their own “clean” standards. Meanwhile, new legislation in California that passed the senate but failed to pass the state assembly could have set a defacto national standard for 17 plus billion dollar US cosmetics industry around ingredient transparency.  We look back at what could have been with a conversation with Mollie Jensen, safety advocate and sustainability expert. Jensen is the Head of Product Sustainability, Compliance & Communication with Biossance and Pipette, and has been both a corporate and community expert on how to build the founding pillars of clean beauty brands.  

In this episode, we speak with oscar award winning make up artist and clean beauty advocate, Michele Burke, the make up artist behind block busters such as Mission Impossible 4, Bram Stokers Dracula, Jerry McGuire, and Quest for Fire, to explore if Hollywood could be the next frontier for promoting clean beauty.