The Future of Flavor New Wave Coffee

Perhaps the most controversial topic in all of modern coffee, we dive deep into the question of flavor and ask the questions we’ve all been wondering - Who gets to decide what tastes good? Why does it seem that so many cafes are suddenly serving coffee that only appeals to a certain palate? And how, exactly, did flavor become a matter of taste.

Part coffee history, part food anthropology, and part data science, we explain the evolution of coffee flavor over time and learn what really makes a coffee menu that appeals to everyone.