35 min
The Future of Flower Delivery: Flowerbx's Whitney Bromberg Hawkings She's Got Flair
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- Personal Journals
Whitney Bromberg Hawkings, Founder of Flowerbx—a London-based and growing global floral company, has had one other job, working for Tom Ford for almost two decades, so it is not surprising her relentless drive, sense of luxury and elegant aesthetic are front and center to her business. Beyond the home delivery aspect, Flowerbx has also become the go-to event florist for fashion companies from Michael Kors to Louis Vuitton. In our conversation she shares her takeaways from the Tom Ford years, the ups and downs of having high-profile investors, what’s next for her company and, of course, her favorite flower.
Whitney Bromberg Hawkings, Founder of Flowerbx—a London-based and growing global floral company, has had one other job, working for Tom Ford for almost two decades, so it is not surprising her relentless drive, sense of luxury and elegant aesthetic are front and center to her business. Beyond the home delivery aspect, Flowerbx has also become the go-to event florist for fashion companies from Michael Kors to Louis Vuitton. In our conversation she shares her takeaways from the Tom Ford years, the ups and downs of having high-profile investors, what’s next for her company and, of course, her favorite flower.
35 min