35 min
The Future of Print, Part 4 with ACN Past President Greg Horstmeier ACN’s ”Above the Fold”
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- Education
The folks who populate farm magazines – writing and photographing stories, and putting it all together – have a deep love for the paper in their hands.But it takes more than love in 2022, as paper and mailing costs (and every other cost) continues to rise.Greg Horstmeier is editor-in-chief at DTN/Progressive Farmer. He’s got some ideas about what print media could look like in five years—and, what editors could do to meet their readers’ needs. This last episode in our series on the Future of Print Media in Agriculture dives a little deeper into how that could all look, with host Holly Spangler.Holly and Greg talk through:
What farmers say they want in a story
What the humans have to do with it
What happens when readers don’t want to be challenged
How the pandemic has created a double-edged sword for farm magazines
Whether anyone but journalists want long-form journalism
Which farmers and which ages will turn back to magazines
The folks who populate farm magazines – writing and photographing stories, and putting it all together – have a deep love for the paper in their hands.But it takes more than love in 2022, as paper and mailing costs (and every other cost) continues to rise.Greg Horstmeier is editor-in-chief at DTN/Progressive Farmer. He’s got some ideas about what print media could look like in five years—and, what editors could do to meet their readers’ needs. This last episode in our series on the Future of Print Media in Agriculture dives a little deeper into how that could all look, with host Holly Spangler.Holly and Greg talk through:
What farmers say they want in a story
What the humans have to do with it
What happens when readers don’t want to be challenged
How the pandemic has created a double-edged sword for farm magazines
Whether anyone but journalists want long-form journalism
Which farmers and which ages will turn back to magazines
35 min