33 min

The Future of Strategy and why marketers need a reality check The WARC Podcast

    • Marketing

This week WARC’s Lena Roland talks about the future of strategy with Richard Huntington, CSO at Saatchi & Saatchi and Mark Hadfield, founder of Meet the 85%. Discusses the calls for a research revolution as many popular methods used today leave marketers far removed from the reality of peoples’ lives.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC’s Lena Roland talks about the future of strategy with Richard Huntington, CSO at Saatchi & Saatchi and Mark Hadfield, founder of Meet the 85%. Discusses the calls for a research revolution as many popular methods used today leave marketers far removed from the reality of peoples’ lives.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

33 min