We say it every week, but today's podcast is once again packed full of insightful knowledge, tips and tricks in and around the new biz agency space! Today we’re joined by Daniel De La Cruz of PolyMensa as we talk about his journey, outlook and ethos as well as strategy, advice and future predictions about our industry.
This podcast includes:
Present technology and future technology, what does it mean for people?Barriers for agency founders and how they can look to overcome themBecoming and expert in a niche to make yourself irreplaceableHow you may be missing opportunities that are already right under your noseThe importance of finding your niche and how it opens new opportunitiesWord on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.
The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.
Links & References
Katie Street: https://www.linkedin.com/in/katiestreet/
Daniel De La Cruz: https://www.linkedin.com/in/agencies/
"I think sometimes we're just so happy to be working in a job that we love" - Katie Street [10:35]
"When you've got 20 people coming to you with all the problems every single day, all you do is fire fight" - Daniel De La Cruz [14:28]
"Diversity of thought and coming at things totally differently with a totally fresh look is so important" - Katie Street [19:35]
"Everyone needs to learn in a different way" - Katie Street [24:27]
"A lot of the time the people that go out whether their a trainer, advisor, expert or agency, generally speaking, their level of strictness on something, generally comes with an agenda" - Daniel De La Cruz [26:47]
"I think it's been heightened in lockdown, how the agency world is evolving and becoming more flexible, becoming more agile" - Katie Street [29:34]
"I think what's on the horizon that's a little bit of a worry for me, and I highly encourage agencies to start thinking about this for the long term, is the shortage of resource, as in human resource" - Daniel De La Cruz [30:54]
"Every single business in the world has now suddenly switched in to being like; we've got to finally make the move to digital" - Daniel De La Cruz [31:23]
"I just don't think there will be enough human beings in the world to do all the technical jobs that will be out there" - Daniel De La Cruz [32:30]
"Getting over the fact you're gonna be rejected and I know this sounds really obvious, but it's really hard" - Daniel De La Cruz [34:39]
"Just finding the thing that people can know you for" - Daniel De La Cruz [37:54]
"How much is it costing us to pitch?" - Daniel De La Cruz [40:29]
"OWNING your own audience is so important" - Katie Street [42:41]
"When you're nicheing you unlock so many more opportunities" - Katie Street [51:00]
"It takes time to become a niche expert" - Daniel De La Cruz [54:18]