The Business Strategist Adam Strong

Struggling to Break into Corporate? Discover Proven Strategies and Insider Tips!

In this episode, Adam Strong, the Business Strategist shares how you can sell to corporates. 
Adam emphasises the importance of understanding the differences between selling to consumers and selling to businesses. Adam highlights that selling to corporates takes longer and requires providing reports, data, case studies, and social proof. Adam suggests strategies for getting into corporations, such as asking for introductions on LinkedIn and adding value to gatekeepers. In Addition, Adam recommends creating a waitlist for workshops or events to showcase expertise TO create demand.

Ready to grow and scale up? Tune in to gain valuable strategies for your business and life. Plus, get a chance to register for this FREE case study masterclass on how I helped one business owner go from £170,000 to £500,000 in less than 12 months  

Click here for more details, last few places remain: https://www.linkedin.com/events/scale-exit-masterclassforceos-f7200786940609130496/

Takeaways


Selling to corporates takes longer than selling to consumers.

What Corporates are looking for when it comes to approaching them

Asking for introductions on LinkedIn can be an effective way to get into corporations.

Adding value to gatekeepers can help build trust and open doors to decision makers.

Creating a waitlist for workshops or events can generate demand and showcase expertise


Chapters

00:00 Mastering the Art of Selling to Corporate Clients
03:10 Providing Value and Building Trust
04:58 Overcoming Challenges and Marketing Strategies
08:41 Engaging with Gatekeepers and Decision-Makers

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ABOUT THE HOST
LinkedIn: https://www.linkedin.com/in/adamistrong
Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com
Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info
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LinkedIn recommendations improves your sales and authority, here is how… 

In this episode, Sophie Milliken interviews Adam Strong, the Business Strategist, about LinkedIn recommendations. They discuss the value of recommendations as social proof and how they can enhance credibility and authority. 
They also talk about the importance of giving recommendations and how to ask for them effectively. Adam shares a framework for writing recommendations that includes setting the scene, stating the desired outcome, highlighting the achieved results, and explaining why the person should be recommended. 
Ready to grow and scale up? Tune in to gain valuable strategies for your business and life. Plus, get a chance to register for this FREE case study masterclass on how I helped one business owner go from £170,000 to £500,000 in less than 12 months  
Click here for more details, last few places remain: https://www.linkedin.com/events/scale-exit-masterclassforceos-f7200786940609130496/
Takeaways


How to use linkedIn recommendations serve as social proof and enhance credibility and authority.

Asking for recommendations should be part of your LinkedIn strategy, and it's important to give recommendations as well.

Learn this 5 step framework for writing recommendations

How to get started even If you don't have any recommendations, you can ask old clients or offer free case studies to get testimonials.

It's not necessary to delete previous recommendations, as they provide context and demonstrate your characteristics and values.


Chapters
00:00 Introduction to Adam Strong, the Business Strategist
02:59 The Value of LinkedIn Recommendations for Social Proof and Credibility
06:17 Strategic Approaches to Obtaining and Giving Recommendations
10:49 Repurposing Testimonials and Engaging on LinkedIn
13:40 The Impact of Recommendations on Entrepreneurship and Career Development
16:51 The Significance of Past Recommendations on Your Profile
19:08 Outro business strategist.mp3

🙏 How To Support The Business Strategist 🎙️


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Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com

ABOUT THE HOST

LinkedIn: https://www.linkedin.com/in/sophie-milliken
Website: https://thisismoja.com/beyond-the-bio-podcast

ABOUT THE GUEST

LinkedIn: https://www.linkedin.com/in/adamistrong
Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com
Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info

 
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🚀 Are you ready to transform your business and life? 🌟 Join Forbes Riley as she chats with Adam Strong, former elite athlete turned business strategist, on the latest episode of the Forbes Factor! 🏅💼

Adam shares his incredible journey from overcoming childhood challenges to becoming a world-class athlete and successful entrepreneur. Discover how clarity, persistence, and strategy can help you achieve personal excellence and business success. 🏃‍♂️💪

Learn from Adam's experiences and insights on turning obstacles into opportunities, and find out why seeking the right mentorship can fast-track your path to success. 🔍✨

Ready to level up? Tune in to gain valuable strategies for your business and life. Plus, get a chance to register for this FREE masterclass on how to scale your business in 5-7 days without feeling overwhelmed. 

Click here for more details, last few places remain:
https://www.linkedin.com/events/howtoscaleyourbusinessin5-7days7194053825534562304

Takeaways

Why persistence and learning from failure are key to success.

Clarity and direction are essential in business.

Seeking help and learning from others can fast-track success.

Developing a strong mindset is crucial for personal growth.

Empowering and helping others is a fulfilling legacy to leave behind.


Chapters
00:00 Adam's Journey as an Elite Athlete
05:58 Overcoming Obstacles and Embracing Failure
09:56 Adam's Role as a Strategist
14:06 The Importance of Clarity in Business
19:45 Seeking Help and Mentors
21:55 Outro business strategist.mp3

🙏 How To Support The Business Strategist 🎙️


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Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist

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Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com

ABOUT THE HOST
FB: https://www.facebook.com/forbes.tvhost

YT: https://www.youtube.com/forbesriley

WEBSITE: https://forbesfactor.com/

ABOUT THE GUEST

LinkedIn: https://www.linkedin.com/in/adamistrong

Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com

Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info
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How would you like to create your own board of trusted advisors or get onto other boards? 
This week’s show we have Callum Laing, an experienced entrepreneur, Founder and Best selling author. We discuss the importance of creating and joining boards of directors. He highlights the gaps in the current board system and the misconceptions surrounding board certifications. Callum emphasises the benefits of sitting on a board, including the opportunity to connect with smart individuals, gain industry insights, and enhance credibility. He emphasises the importance of having a strong why for pursuing board positions and highlights the value of connections, knowledge, profile, adding value, and leveraging opportunities.

[Join our masterclass] Learn how to scale your business in 5-7 days without feeling overwhelmed. Click here for more details: https://www.linkedin.com/events/howtoscaleyourbusinessin5-7days7194053825534562304

Takeaways

Board certifications are often irrelevant and unnecessary for most companies, and the focus should be on adding value.

Sitting on a board provides the opportunity to connect with smart individuals, gain industry insights, and build credibility

Leveraging board positions can lead to bigger and more lucrative opportunities

Setting up a board of advisors can be done for free and can provide valuable experience

Updating your profile with board experience can lead to more opportunities


Chapters
00:00
Introduction and Background of Callum Lang
03:45
Creating and Joining Boards: Filling Gaps in Leadership and Small Businesses
11:42
Debunking Myths: Certifications and Best Practices in Board Membership
25:20
Promoting Diversity in Boardrooms: Challenges and Opportunities
26:42
Recognising Overlooked Points
28:52
The Power of Creating Your Own Board
29:43
Interest in Getting on Boards
35:56
The Value of Being a Foreigner on a Board
40:06
Compensation for Board Positions
44:43
Leveraging Board Experience
47:32
Tying Compensation to Results
50:55
The Veblen Director Program and Boardroom Blueprint
53:08
Outro business strategist.mp3
🙏 How To Support The Business Strategist 🎙️


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Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist

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Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com
ABOUT THE GUEST
LinkedIn: https://www.linkedin.com/in/callumlaing/
X: https://x.com/laingcallum
YouTube: https://www.youtube.com/@CallumLaing
Book: Boardroom Blueprint: Boost your career with a board seat in 60 days:
https://bit.ly/BB-dbook
Or the audio version: https://bit.ly/BB-AudioYT
ABOUT THE HOST
LinkedIn: https://www.linkedin.com/in/adamistrong
Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com
Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info
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Does your business just depend on referrals and word of mouth marketing for lead generation?

In this episode, Adam Strong discusses the importance of lead generation and how to create a lead magnet. He outlines a five-step process for creating a lead magnet, including identifying the target market, understanding their problems and fears, recognising obstacles, determining the quick win or transformation, and choosing the appropriate lead magnet. Adam emphasises the need to focus on delivering value and solving the target market's specific challenges. 

[Join our free masterclass] Learn how to scale your business in 5-7 days without feeling overwhelmed. Click here for more details:
Takeaways

How to create a reliable source of lead generation

What is a lead magnet and how is it used

How to create a lead magnet in 5 easy steps 

Focus on delivering value and solving your target market's specific challenges.

Lead magnets are marketing assets that can help increase a companies valuation 


Chapters

00:00 Introduction: Lead Generation and Marketing Assets
02:25 Defining a Lead Magnet and Its Purpose
04:21 Step 2: Understanding Problems, Challenges, and Fears
08:43 Step 4: Determining the Quick Win or Transformation
09:40 Step 5: Choosing the Right Lead Magnet
12:06 Webinar Announcement: Scaling a Business

🙏 How To Support The Business Strategist 🎙️


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Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist

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Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com

ABOUT THE HOST

LinkedIn: https://www.linkedin.com/in/adamistrong

Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com

Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info
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Do you get anxiety when it comes to recruitment and attracting top talent? 

This week's guest is Roberta Matuson, the talent maximizer who is a leadership expert and author. We discuss the correlation between leadership in large and small businesses, the importance of managing relationships in the workplace, strategies for attracting and retaining top talent, and the impact of investing in employee development on revenue growth. 
Roberta provides advice for CEOs and founders who experience anxiety around recruitment and shares strategies for cutting hiring times in half. She also discusses the red flags to look out for when hiring and emphasises the value of using networks and employee referral programs. 
In this conversation, Adam seeks advice from Roberta on mentoring a team member for a leadership role and attracting top candidates to his company. They discuss the importance of clearly defining the traits and expectations of a leader, offering trial periods or acting roles, and providing coaching support. 
Learn how to scale your business by joining our waitlist here for early access to our next cohort for the game changers inner circle programme: https://bit.ly/business-mastermind-waitlist

Takeaways

Leadership is important in both large and small businesses, and there are lessons that can be learned from both.

Managing relationships with employees and developing strong connections is crucial for attracting and retaining top talent.

Investing in employee development can lead to reduced turnover and significant revenue growth.

CEOs and founders should seek expert help and strategies to overcome anxiety and improve their recruitment and talent management processes.

Red flags to watch out for during the hiring process include inconsistencies in the candidate's story and lack of connections or recommendations on LinkedIn. People work for people, not just companies


Chapters

00:00 Introduction and Overview
03:18 Leadership in Large and Small Businesses
05:25 Attracting and Retaining Top Talent
08:58 Investing in Employee Development for Revenue Growth
12:24 Strategies for Cutting Hiring Times in Half
21:34 Using Networks and Employee Referral Programs
23:28 Mentoring for Leadership
32:42 Attracting Top Candidates
35:11 Addressing Employee Turnover
39:36 The Importance of Clear Expectations

🙏 How To Support The Business Strategist 🎙️


Subscribe, listen and leave a review on 👉 Apple, Spotify


Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist

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Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com

ABOUT THE GUEST 
LinkedIn
X
Facebook
The newly released third edition of Suddenly in Charge: Managing Up, Managing Down, Succeeding All Around.
Listeners, who download this book, and send a screenshot to me at Roberta@matusonconsulting.com and write Udemy in the subject line, will receive an opportunity to take my Udemy course on Strategies for Managing Different Workplace Personalities for FREE ($199 value).

ABOUT THE HOST
LinkedIn: https://www.linkedin.com/in/adamistrong
Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com
Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info
Learn more about your ad choices. Visit megaphone.fm/adchoices