10 episodes

Level up your PR skills with The Games PR Podcast and get your game noticed by media and influencers. With years of experience working with innovative indies and gaming giants alike, join the team and special guests for a wealth of tips and honest advice. From writing pitches and getting Metacritic reviews to avoiding common mistakes and working with influencers, The Games PR Podcast is your personal PR cheat code.

The Games PR Podcast Big Games Machine

    • Leisure

Level up your PR skills with The Games PR Podcast and get your game noticed by media and influencers. With years of experience working with innovative indies and gaming giants alike, join the team and special guests for a wealth of tips and honest advice. From writing pitches and getting Metacritic reviews to avoiding common mistakes and working with influencers, The Games PR Podcast is your personal PR cheat code.

    Episode 10: Making The Most Of Events! (GDC, Gamescom and more)

    Episode 10: Making The Most Of Events! (GDC, Gamescom and more)

    This events-themed episode of The Games PR Podcast sees Jack, Tom and James address some of the best ways to level up your event-attending game! From deciding which events are best suited to you and your needs to discussing the details of what you even can get up to at physical events such as GDC, Develop, and Gamescom, this episode of The Games PR Podcast is perfect for newcomers and event veterans alike!

    With plenty of event experience under their belts, there's no better place to go for some event-based wisdom! 

    Resources mentioned:

    https://www.gamesindustry.biz/events

    • 50 min
    Episode 9: Going behind the scenes of the games industry with UKIE's George Osborn

    Episode 9: Going behind the scenes of the games industry with UKIE's George Osborn

    Head of Communications at Ukie, George Osborne, joins The Games PR Podcast to lift the curtain on some behind-the-scenes aspects of the games industry. From how indie studios can stand out from the crowd to why the non-gaming media are changing their perceptions of gaming, there’s a whole host of interesting stories and points (like MPs playing video games in Parliament) you won’t want to miss.

    • 51 min
    Episode 8: Dealing with the frights and fears around games PR!

    Episode 8: Dealing with the frights and fears around games PR!

    This Halloween episode of The Games PR Podcast sees Jack, Alex and Tom address some of the most fear-inducing areas of games PR. From the fear of rejection to worrying about your game being lost in a wave of new releases, this episode is certainly not for the faint-hearted! The team offer their insights into misconceptions surrounding PR, worries over a game not being newsworthy and much much more.

    • 39 min
    Episode 7: Media reveal their secrets to crafting the perfect PR pitch!

    Episode 7: Media reveal their secrets to crafting the perfect PR pitch!

    In this bumper episode of The Games PR Podcast, host Jack is joined by regulars Alex and Tom, as well as special guest Kate Gray. Kate and the team offer their insights into the results of the 2022 Games Journalist Survey, discussing the best things to include in a pitch, types of media coverage and much much more! 

    For the full survey results be sure to check out the Big Games Machine website. A sequel to our 2018 survey, the 2022 survey was completed by over 160 journalists from across the games media industry, including IGN, PCGamesN and many more. Offering insights into a range of different areas of games PR, the survey is a brilliant resource for anyone looking to run their own PR and is all accessible completely free of charge (just like our podcast)!

    • 59 min
    Episode 6: The unique challenges of mobile games PR

    Episode 6: The unique challenges of mobile games PR

    Alex is back alongside Tom and Jack to share some expert insights on the unique nature of PR for mobile games. This episode of The Games PR Podcast tackles a range of topics from the tricky topic of the difficulties in pitching mobile games, how to approach cross-platform titles and the team takes a trip down memory lane to the early days of mobile games. Anyone remember Doodle Jump?!

    • 31 min
    Episode 5: Making the most of a shoestring marketing budget

    Episode 5: Making the most of a shoestring marketing budget

    Tom and Jack sit down to discuss the best ways to approach games PR with a shoestring budget, covering topics ranging from media and influencer strategies to effective ways of community building. They also touch on navigating social media as well as the key components in ensuring maximum returns from a small budget!

    • 38 min

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