The Games PR Podcast Big Games Machine

Summer is here, and that can only mean one thing! It's showcase season, and in today's episode of The Games PR Podcast, we promise to equip you with actionable strategies to transform your digital event planning and make your appearances at digital showcases and Steam Festivals a more successful endeavour. We also discuss the advantages of digital showcases over in-person events and explain why going virtual could be your best bet for maximising opportunity and value from your investment...

From preempting sensitive content issues to tackling the dreaded server crash or internal scandal, we're joined by our crisis comms sage Max, who shares invaluable strategies to keep your game's reputation spotless through its launch and beyond. Dissecting the fine line between a mere hiccup and a full-blown PR nightmare, episode 21 of the Games PR Podcast is all about mastering crisis communications. Communication is more than a buzzword when it comes to weathering the storm of crisis m...

Discover the reality of the world of games journalism as Eurogamer's Editor in Chief, Tom Phillips, joins us to dissect insights from our 2024 Games Journalism Survey. We peel back the curtain on the intricate dance of games journalism, offering a treasure trove of insider knowledge for PR professionals and game developers.Tom shares how game developers can pitch their stories to stand out in this SEO-driven landscape and the importance of balancing algorithm-driven articles and authentic con...

Get ready to unlock the mysteries of influencer marketing in the gaming world with the insights of Lynn Marie from Lurkit. This episode peels back the layers on the actual costs of influencers and busts myths about their marketing prowess. We shine a spotlight on the unsung heroes—micro-influencers—and their uncanny ability to forge deep connections in niche gaming communities. It's not just about throwing game codes at content creators; it's about nurturing authentic relationships and tappin...

Looking to get some top tips on attracting game journalists to your upcoming indie game? We’ve got your back! Episode 18 of the Games PR Podcast sees Jack and Tom joined by former Rock, Paper, Shotgun video producer, and co-host of the Indieventure podcast, Liam Richardson!Together, they’ll cover a range of different methods that can help make your game more attractive to the media, as well as dissecting the nuanced factors that shape the identity of indie games, from the size of their develo...

Ready to level up your event and PR game? We’ve got you covered! This week, host Jack and tech PR wizard Amie welcome Molly and John from the award-winning pop culture marketing agency, Experience12. They’re here to offer their fantastic insight into the best ways to bring event plans to life. The Experience12 team explains the different options available to those looking to build a presence at events such as EGX, Gamescom and GDC, highlighting how even if you’re an indie on a budget, y...