This is Generation Z, explored and explained by a leading Gen Zer and his expert guests from different sectors. Business leaders and industries who aren’t adapting to generational shifts in the market will be left behind. Understanding what drives, motivates, and influences these tweens to young adults makes recruiting employees, members, consumers, clients, and advocates easier. Because one thing is certain: Zs have little in common with their elders.
Catch conversations around pop culture, trends, best practices, and how to’s.
22: The ASAE Edition
Introducing the most power-packed episode we’ve ever had: It’s the ASAE edition of the Gen Z Podcast. 45 minutes of Gen Z insights from association leaders and influencers in every industry you can think of, ranging from Bob Morrissey of the National Watermelon Association to Toni Brearly of the Australasian Society of Association Executives.
Full Guest List:
Shirley Wilcher, Executive Director
American Association of Access, Equity, and Diversity
Emily Hilton, Executive Director
Houston Apartment Association
Bob Morrisey, Executive Director
National Watermelon Association
JT Tezak, Executive Director
Colorado Society of Association Executives
Mary Todd, Executive Director
Honor Society of Phi Kappa Phi
Carol Bowers, Senior Managing Director, Member Communities
American Society of Civil Engineers
Trish Jaraice, Director of Marketing and Communications
Mike Moss, President
The Society of College and University Planning
Ken Schoppman, Executive Director
Federation of American Societies for Experimental Biology
Christi Beatty, Vice President, Chapter Services & Member Engagement
Associated General Contractors
Dayna Jackson, Director of Membership
Medical Association of Georgia
Fred Stemme, COO
National Corn Growers Association
Rodneikka Scott, Director of Membership and Communications
Jason Bell, Director of Membership
Specialized Carriers and Rigging Association
Ralph Johnson, Executive Director
Veterinary Medical Association Executives
Patrick Flynn, Group Relations Manager
Encology Nursing Society
Callie Walker, Inbound Marketing Specialist
Mark Sedgley, CEO
Stuart Levy, Professor of Management
George Washington University Business School
Toni Brealy, CEO
Australian Society of Association Executives
21: What Gen Z means for the Future of Water w/ David Rager and Sarah Sladek
Description: In this episode, Josh and Sarah interview David Rager, the immediate past-president of the American Water Works Association.
Key Podcast Takeaways :
Takeaway – 1: The American Water Works is experiencing workforce turnover on a drastic scale. Takeaway – 2: Gen Z has been fitting in well with the water industry thus far due to the social aspect of the work — importance of access to clean, fresh water. Takeaway – 3: AWWA places emphasis on student engagement through scholarships and university chapters, especially through science based programs and departments.
David Rager is the immediate past-president of the American Water Works Association. Rager is principal of Rager Management Consulting, LLC, and was CEO for SD1 for four years and the Greater Cincinnati Water Works for 17 years. He has served as AWWA’s Treasurer, Chair of the Water Utility Council and a member of the International Council.
American Water Works Association (AWWA) is an international non-profit, scientific and educational association founded to improve water quality and supply. Established in 1881, it has a membership of around 50,000 members worldwide. AWWA members include water utilities, treatment plant operators and managers, scientists, environmentalists, manufacturers, academics, regulators, and others with an interest in water supply and public health.] AWWA works through advocacy, communications, conferences, education and training, science and technology, and local action among 43 AWWA Sections throughout North America.
20: What Gen Z means for Direct Selling w/ Joe Mariano and Jeff Kaufman
In this episode, Josh interviews Joe Mariano, the CEO of the Direct Selling Association, and Jeff Kaufman, Chair of the DSA’s Industry Research Committee.
Key Podcast Takeaways :
Takeaway – 1: The Direct Selling Association is a case study for the growth of the gig economy. Generation Z will look to join the gig economy workforce as they are an entrepreneurial generation that also craves stability. Takeaway – 2: Trends as a whole, especially in retail, tend to leave out the fact that more innovation will occur to meet those trends and in turn create new trends. For example, the rise of Amazon and e-commerce will create short-term challenges but also long-term opportunity. Takeaway – 3: Like other industries, Direct Selling must continue to adapt and evolve to adopt new ideas and best practices, particularly with the rise of social media and localized commerce. Guest Bio:
Joe Mariano joined the Direct Selling Association in 1985 and assumed the role of President in 2011. Previously, he was Executive Vice President and Chief Operating Officer. Mr. Mariano serves as chief executive officer of the Association with ultimate responsibility for all association programs and activities; he is charged with providing progressive association leadership, development and implementation of Association policies in the fields of government, consumer and international affairs. He has been responsible for representing the Association’s interests in all fifty state capitals and on Capitol Hill. He serves as a personal resource to direct selling companies who need overall guidance on general legal and business trends that affect direct sellers both in the US and worldwide.
Jeff Kaufmann was the Director of Customer and Field Insights at Isagenix, a leading health and wellness direct selling company based in Arizona. Jeff is also the Chair of the DSA’s Industry Research Committee. Previously, Dr. Kaufman worked for Avery Office Products, ConAgra Foods, and Kraft Foods, and was awarded the prestigious Ogilvy award in Advertising Research in 2005.
About the Direct Selling Association:
DSA is the 109-year-old not-for-profit national trade organization representing 130 direct sales firms, and their 6.2 million direct sellers, and more than 36 million customers. The Association's mission is "To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers."
Guest Social Media Handles:
19: A Look Inside the Gen Z Mind w/ Stefanie Reeves
In this episode, Josh interviews Stefanie Reeves, the Executive Director of the Maryland Psychological Association.
Key Podcast Takeaways :
Takeaway – 1: Increased academic pressures, social media, the political climate, financial burdens, and social pressures have all contributed to the perception of Generation Z being synonymous with stress. Takeaway – 2: Companies and educational institutions must recognize that young people want to receive respect and be offered a voice. That will help provide purpose and enjoyment in work. Takeaway – 3: Associations in the psychological profession, and more broadly the healthcare profession, need to understand the problems that its members are facing. For example, the MD Psychological Association offers student loan assistance to help more psychologists overcome the financial hurdles of successfully doing their job.
Guest Bio: Stefanie Reeves is the Executive Director of the Maryland Psychological Association. She has considerable association management and government relations experience, previously working at the American Psychological Association, American Speech-Language-Hearing Association, and National Telecommunications Cooperative Association. She serves on the ASAE Board of Directors and is a Diversity Executive Leadership Program Scholar.
Social Media Handles:
18: Spring Reflections w/ Sarah Sladek
In this episode, Josh interviews Sarah Sladek, CEO of XYZ University.
Key Podcast Takeaways :
Takeaway – 1: The most effective organizations are the ones who can balance day-to-day tasks and satisfy current needs while at the same time understanding who -- and what -- is coming next. Takeaway – 2: The generations gap in the workforce is worse than its ever been, due to the arrival of technology making generational shifts becoming more pronounced. That’s why it’s so important to learn and understand other generations. Takeaway – 3: Generation Z is different than those that came before it. They will blend characteristics from all other generations and add their own spin on it.
About Sarah Sladek: After being promoted to leadership roles at a young age, Sarah Sladek became aware of age gaps in organizations and their lack of planning for future generations. In 2002, she founded XYZ University, the nation’s first future-focused generational research and management consulting firm. Sarah has been an advocate for younger generations and succession planning for 17 years. She brings this passion to the stage, inspiring audiences with her message and equipping them with tactics to succeed.
Sarah's Social Media Handles:
Facebook: https://www.facebook.com/public/Sarah-Sladek LinkedIn: https://www.linkedin.com/in/sarahsladek/ Twitter: https://twitter.com/SarahSladek?s=17
17: What Gen Z Means for Manufacturing w/ Steve Young
In this episode, Josh interviews Steve Young, the President of AICC, the Independent Packaging Association.
Key Podcast Takeaways :
Takeaway – 1: Manufacturing is experiencing war for talent -- the lack of qualified workers is currently one of the most pressing issues facing the industry. Takeaway – 2: There is a common misconception that manufacturing is dirty, loud, and hot -- in actuality, many of these jobs are very technically advanced and should be marketed as such. Takeaway – 3: One way that companies can differentiate themselves from competitors when it comes to engaging young talent is to truly make an effort to invest in the next generation.Steve Young is the President of AICC, the Independent Packaging Association. AICC represents, and protects the business interests of members in the independent sector of the corrugated, folding carton, and rigid box industries. Steve has been with AICC for over 30 years and has held nearly every position within the Association, acting as a steward of AICC and membership working to best support it’s privately held members.Social Media Handles: https://www.facebook.com/AICCbox/ https://www.linkedin.com/company/aicc @findaboxmaker