40 episodes
The Genesis of Startups William Tjo
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- Business
At the Genesis of Startups, we interview entrepreneurs from the Australian startup ecosystem to explore what it’s really like to start a business. We are committed to building a deeply supportive entrepreneurial network based on empowerment and respect. Hosted by social enterprise founder William Tjo.
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Identifying a Natural Connection to Your Customer
In this episode, we show you the power of understanding your customers. Identifying a natural connection to your customer segment is a combination of subject matter expertise and empathy to the problem you are trying to solve, enabling you to be better equipped to understand how your startup should operate to best address its customers' needs. We discuss this and more with our guest, Lauren Capelin.
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Focus on Your Network
Entrepreneurial success is as much about how you surround yourself with people as it is any startup mechanics. Focusing on your network allows you to discover potential customers, investors and talent. But what does effective networking look like? How do you build and maintain relationships? We explore these questions and more with our guest, Dean Tavener.
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Strategies for Traction and Growth
Focusing on your customer to build and maintain traction is vital for any startup and is arguably the most important. Without traction, startups won't be able to attract funding, attract talent and grow. What does it mean to be a customer-centric business and understand your customer? We explore this and more with our guest, Jacob Lescove.
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Commercialising Your Startup: Why Geography Matters
The 2020 WIPO Global Innovation Index ranks Australia as the 23rd most innovative country overall but 40 when it comes to commercialisation. This episode explores the practicalities of creating a startup in Australia - what the funding structures look like, the ecosystem and overall support with our guest, Justin Wastnage.
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Building Your Startup With Your Customer
In this episode, we explore deeper into the tried and true advice of understanding your customer. How do you know who your customers are to begin with? What if your customer doesn't know what they want? What if you are in a bleeding-edge industry? David Palacios shares his insights.
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The Three Types of Founders
Why do you want to start a business? Is the fame and fortune? Is it the obsession to compete? Or is it passion? Having greater self-awareness for you inner motivations to be a startup founder equips you with the skills to persevere when things get tough. Our guest, Kevin Lu, explores.
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