The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss Claire Pelletreau

On today's episode of the Get Paid Podcast, Claire answers a listener's questions about what she needs to have in place before before running ads. 

Also mentioned: 
Live class on September 19th: Get 1,000 Leads Without Reels, Stories, or Social Media
clairepells.com/1000
Absolute FB Ads is opening for enrollment on September 19th! Sign up for the live class to make sure you're notified when the doors open. 
The One Day FB Ads Blueprint mini-course will be recorded live on October 2 1-4PM Eastern. Make sure to block it off on your calendar!

Today, I’m diving right into the recent evolution of Facebook and Instagram ads, with some practical solutions for today. The game changed drastically with the iOS 14 update, tweaking privacy settings and causing a seismic shift in all things ads. Costs surged for sign-ups and purchases, prompting some to question the efficacy of these channels. 
Rather than throwing in the towel, I conducted experiments to uncover a surprisingly straightforward approach. No agency required. Now, I’m revealing the only two ad campaigns I run, and what I have my clients test for optimal results.
Note: Don't miss the live class on September 19th, where you'll learn the ins and outs of growing your audience by 1000 new leads without relying on reels, stories, or social media. Visit clairepells.com/1000 to secure your spot and take your advertising efforts to the next level.
This Week on the Get Paid Podcast:
* What it took to the changing advertising landscape
* The evolution of ads management and why that’s good news for small businesses 
* Agencies vs. DIY and what makes the most sense now
* Simplifying tracking and targeting so anyone can do it
* What you should be testing in your ads, and no longer testing
* Enrollment in Absolute FB Ads - why to get in before October
Mentioned in this podcast:
Live Class: Get 1,000 Leads Without Reels, Stories, or Social Media
 
Connect with Claire:
Website 
Instagram 
Facebook 
Now it’s time to GET PAID
Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook,  YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.
Now, it’s time to go get yourself paid
 

Today’s episode is a replay of my recent Ad Curious workshop. I hosted an informal meeting on Zoom for everyone and anyone interested in figuring out Facebook and Instagram ads. I invited a bunch of ad curious entrepreneurs to tell me why they do or do NOT want to run ads and then I gave my honest opinions on what could work for them. In a nutshell, we talk honestly, one business owner to another, about the reality of paid traffic in 2023. 
 
This Week on the Get Paid Podcast:
How long to wait before you judge whether or not an ad campaign is working out
The possibilities of list building ads when transitioning from 1:1 client work to online consulting 
What can go into breaking even and then profiting on your ads when starting out
Do your ads build or lose trust with your audience? 
Why to grow visibility BEFORE you need it
When the leads are cheap but the sales on a higher ticket program aren’t coming in 
How we find out why people aren’t buying that results in a better connection with our audience 
When you’re amazing at what you do but no one knows about you - learn this list building ad
Are FB/IG ads worth it if you only sell lower priced products? 
Addressing your own beliefs before making any assumptions about what will or will not work
Mentioned in this podcast:
 
Absolute FB Ads
 
Connect with Claire:
Website 
Instagram 
Facebook 

Now it’s time to GET PAID

Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.

Now, it’s time to go get yourself paid

Nathalie Lussier is a renowned entrepreneur and the Founder of AccessAlly. This innovative WordPress plugin is designed to assist entrepreneurs, course creators, and businesses in establishing and overseeing online membership sites, courses, and digital products. During this episode, we explore her decision to market software as a service (SaaS) rather than the more traditional options like online courses and infoproducts. Nathalie shares her insights gained from mastering the creation of engaging marketing campaigns during various launches. She also discusses her approach to crafting compelling sales emails and her intriguing "email experiment" for nurturing leads. Even in moments of wavering confidence, she excels at organizing memorable events. Additionally, we delve into her unique journey as a woman navigating the tech realm.
 
This Week on the Get Paid Podcast:
Why Nathalie chose to sell software as a service for her main revenue stream
Nathalie's background in health and wellness and initial ventures into launching products.
Her transition back into software and reaching $100k in her first year
Hosting live events to connect with her audience and create a stronger rapport - and finding her confidence in the process 
Launching "PopupAlly" in 2013 as a way to test the waters with selling software and providing customer support - laying the foundation for "AccessAlly”
The journey to reaching $20-30k per months in 3 years
Nathalie's "email experiment" and how she nurtured her list so well with sales emails that they’re still talked about years after she sent them
What it can feel like to be a woman in tech
Building a business that doesn't rely on being the face of it
Transitioning their team to a four day work week 
Mentioned in this podcast:
AccessAlly
Mama Gena - School of Womany Arts
Meet Edgar
Connect with Nathalie:
AccessAlly Website: https://accessally.com/
Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. 

Now, it’s time to go get yourself paid.

Annie Schuessler, a friend, a previous guest on the Get Paid Podcast, and also a client of mine, takes the reins for the interview today. Annie hosts The Rebel Therapist Podcast and helps therapists create their first online group program. She had me on her podcast to talk about a very specific family dynamic that changed between my husband and me that affected our entire family. And, it had a HUGE impact on my business. Not an easy adjustment, but one I want to speak candidly about with all of you who are striving to expand your businesses while fulfilling caregiving roles.
 
This Week on the Get Paid Podcast:
What it can mean to be the primary parent when building a business
The impact on creativity when you never really know when someone is going to need you
Starting a difficult conversation with my husband about roles when we’re both entrepreneurs 
The reaction when we finally made a list of our separate responsibilities
When you and your spouse have very different perspectives on your relationship
Why you should figure out your different needs when it comes to workflow and dealing with interruptions
Challenging internal pressure and bias about expectations put on women and mothers
What you need to know about Absolute FB Ads, my signature program that’s only open about once a year
Connect with Annie
Website  
Podcast 
Launch Your Signature Program
Connect with Claire:
Website 
Instagram 
Facebook Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. 

Now, it’s time to go get yourself paid.

This Week on the Get Paid Podcast:
Going through years of school only to realize she didn’t want to be a counselor after all
Deconstructing her own thinking about life coaching 
How her educational pursuits in counseling and stint in the military resulted in her pursing weight loss coaching
Becoming a paid life coach for the first time
How she created a profitable model from 1:1 coaching
Detangling her worth from money
How she puzzled everything she was learning into her an effective weight loss framework that finally clicked
The power of small changes
To offer group coaching or not - we evaluate the pros and cons
Overcoming visibility jitters when it comes to expanding your online presence and business
Mentioned in this podcast:
Life Coach School
Nicole Stork-Hestad - Money Coach
Jody Morris
Connect with Paige:
Instagram
Podcast
Website
Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. 

Now, it’s time to go get yourself paid.