The Get Together Broadway Unlocked

Every once in a while, we peel the curtain back on how we pulled off our favorite Live Digital experiences - the gear, the setup, the strategy and the glory. Back in January, we were tasked with plugging a livestream into the existing plan for a video capture of a weekend retreat for an association and it was a really cool success. We figured out how to add the livestream without creating too much of a rumpus with the existing A/V teams, we put together a really interesting engagement strategy for the digital audience and we began developing an ongoing livestream strategy for the association. In today’s episode, we’re giving you the blueprint for your own livestreaming success!


Links
All Together Now Newsletter
https://www.amazon.com/Trust-Exercise-Novel-Susan-Choi/dp/1250309883


ATEM Mini
https://www.blackmagicdesign.com/products/atemmini


Dance Studio Owners Association
https://dsoa.com/


PVP
https://renewedvision.com/provideoplayer/=


John Stewart Mark Twain Prize Acceptance Speech
https://youtu.be/4QzUu78IXU4




🎙This podcast is brought to you by


Broadway Unlocked | @BroadwayUnlocked
www.Broadwayunlocked.com


👥 Hosts


Jessica Ryan | @JessicaRyanNYLA


Joe White | @MeetJoeWhite

The world is a changin’ and we’re noticing a really interesting shift from customer to community in our Live Digital Work. All Together Now 1.0 had customers who want an event that our Live Digital delivers, All Together Now 2.0 saw us creating Live Digital experiences that execute the events and that generate marketing yummyness that can be used to grow who comes to future events. All Together Now 3.0 is the next logical step - we’re building strategies to engage communities who love brands – and, of course, those strategies yield events and marketing.


In order to better understand and define this future, we’re taking it all the way back to Internet 1.0, message boards and flat websites as we track the history of how we interact on the internet.


We also spend a stupid amount of time on the Meisner method of acting training, the brilliance of this season of Barry and Magic the Gathering. We were feeling spicy. 🤷🏼‍♀️


Links
Trust Excercise by Susan Choi
https://www.amazon.com/Trust-Exercise-Novel-Susan-Choi/dp/1250309883


Barry Season Finale
https://thestreamable.com/news/how-to-watch-barry-season-3-finale-on-on-apple-tv-roku-fire-tv-and-mobile


Daphne Hoppenot & The Vendry
https://thevendry.com/


The History of Casper Mattress
https://fortune.com/2017/08/23/casper-mattress-philip-krim/


The History of Red Bull
https://www.mashed.com/65507/untold-truth-red-bull/


Halipe Beach
https://www.hawaiilife.com/blog/hiking-halape-beach/


This week’s Get Together Live
TikTok Takes Over the Fringe
https://youtu.be/r2Q4NMgzfuk




🎙This podcast is brought to you by


Broadway Unlocked | @BroadwayUnlocked
www.Broadwayunlocked.com


👥 Hosts


Jessica Ryan | @JessicaRyanNYLA


Joe White | @MeetJoeWhite

From Whova, to Zoom, to Maestro to Vimeo to Socio, Hopin, Disco, Bevy and back again, who has as much incredibly useful and unbelievably silly information about the platforms we use for Live Digital than us? NO ONE we tell you! We know more than one person who’s come to us with their eyes crossed, trying to figure out what platform to use for their live digital experiences, so today we’re breaking down a few of them just for you.


(insert airhorn here)


Category is:



The Good
The Bad
The Ugly
When to Use It
How to Make It Worth it
When to Level Up


And this special treat:
PS, Don’t Be a Dummy Like Us


We’ll take you through three of the platforms we use most at All Together Now: Zoom, Maestro and Hopin. If you have another platform you’re considering using, chances are we know it, so feel free to reach out about our platform consulting. And as ever, let us know if this helps!


Links
Attend Our Next Show - Tonight!
Smithsonian Magazine - The Golden Age of Pirates
https://www.eventbrite.com/e/the-golden-age-of-pirates-tickets-353890484967?utm_source=eventbrite&utm_medium=email&utm_content=follow_notification&utm_campaign=following_published_event&utm_term=The+Golden+Age+of+Pirates&aff=ebemoffollowpublishemail


This week’s Get Together Live
The Schmonies
https://youtu.be/huMl9SOaQ_A




🎙This podcast is brought to you by


Broadway Unlocked | @BroadwayUnlocked
www.Broadwayunlocked.com


👥 Hosts


Jessica Ryan | @JessicaRyanNYLA


Joe White | @MeetJoeWhite

Try to say that three times fast! The big question on our minds this week is how to tame the content machine we’ve become. It’s not a big surprise that we pump out content at a massive clip, given Jess’s background and history – but we’re always working to make sure it’s tied to tangible business outcomes. We’re offering up The Get Together Live as tribute and we hope this convo helps you look at your content strategy a little differently. We track how TGT Live came to be, what we think the opportunity is at hand, how we measure the potential market we could capture (partially as a result of that content) and what next steps are on the board if we feel good about chasing that business in the short, medium and long term.


And..lest you start thinking this is a super serious and businessy episode, we also hit these other select topics:



Late Stage Capitalism
Artists as Oracles
Six Degrees of Extremist Kevin Bacon
The Soft and C**t Category in Ballroom


Don't @ us, we were feeling weird 😂


Links
Attend Our Next Show!
Smithsonian Magazine - The Golden Age of Pirates
https://www.eventbrite.com/e/the-golden-age-of-pirates-tickets-353890484967?utm_source=eventbrite&utm_medium=email&utm_content=follow_notification&utm_campaign=following_published_event&utm_term=The+Golden+Age+of+Pirates&aff=ebemoffollowpublishemail


Last week’s Get Together Live
More Strange Loop Please
https://youtu.be/bhwvRcqMack




🎙This podcast is brought to you by


Broadway Unlocked | @BroadwayUnlocked
www.Broadwayunlocked.com


👥 Hosts


Jessica Ryan | @JessicaRyanNYLA


Joe White | @MeetJoeWhite

We made it through our sophomore year as of this week, so it’s a happy birthday episode! Historically, sophomore year is challenging for new companies and we definitely felt that pain so we decided to talk about the good, bad and the ugly of Year 2. We survived more than a few shifts in customer behavior this year coming out of the pandemic so our conversation swung pretty wildly from feelings to macroeconomics to each of our top three highest highs across the past year.. Feels pretty on-brand for this pod 😂


Links


Attend Our Next Show!
Smithsonian Magazine - The Golden Age of Pirates
https://www.eventbrite.com/e/the-golden-age-of-pirates-tickets-353890484967?utm_source=eventbrite&utm_medium=email&utm_content=follow_notification&utm_campaign=following_published_event&utm_term=The+Golden+Age+of+Pirates&aff=ebemoffollowpublishemail


_Last week’s Get Together Live_c
Miscast22 Extended!
https://youtu.be/UpVz-ynVDtY




🎙This podcast is brought to you by


Broadway Unlocked | @BroadwayUnlocked
www.Broadwayunlocked.com


👥 Hosts


Jessica Ryan | @JessicaRyanNYLA


Joe White | @MeetJoeWhite

Hybrid is the topic de jour, and specifically we're wondering if it’s a useless word given there’s no real definition and seems to cause more confusion than it helps. Jess was invited to speak on a panel last week about the State of Hybrid events and inspired by that talk, she and Joe are really digging into their beforetimes definition and how that’s changed across the past two years. We’ve seen so many cool, weird, wildly specific takes on a hybrid event/show in our work, this was a ton of fun to break down.


Links
Virtual Miscast Tickets - Extended til 5/28!
https://hopin.com/events/miscast22/registration


Last week’s Get Together Live
B*tch, We’ve Been Here!
https://youtu.be/t68P9Wf5E_Q


Hopin’s XC Global Summit
https://lnkd.in/gKh3bKvM




🎙This podcast is brought to you by


Broadway Unlocked | @BroadwayUnlocked
www.Broadwayunlocked.com


👥 Hosts


Jessica Ryan | @JessicaRyanNYLA


Joe White | @MeetJoeWhite