The Ghost Influence Podcast: How Viral Happens On Reddit

Brian Swichkow: Social Engineering, Digital Empathy, Community Marketing

An interview series breaking down the stories behind viral content, sharing what happened when it took off, and showing how the attention is being leveraged into something meaningful. Whether for marketing, fame, or influence — we deconstruct the art and science behind massive exposure only platforms like reddit can foster. Listen, learn, leverage.

  1. 015 The Sanders For President Subreddit: The Birth & Development Of Reddit Communities With Aidan King

    01/13/2016

    015 The Sanders For President Subreddit: The Birth & Development Of Reddit Communities With Aidan King

    By the time Bernie Sanders officially announced his candidacy for president in April 2014, Aidan King had already been preparing (and hoping) for five months. Aidan is one of the Co-Founders of the subreddit /r/SandersForPresident, a moderated community on Reddit geared toward political activism and digital grassroots organizing. This community is more than a place to post updates, it's become a powerful network of supporters around the nation working together for a common goal and it's inspiring to see. Regardless of your political interests, Aidan's insights on leading a community are an illuminating education into the human psyche. EDIT: Shortly after this episode was published, Aidan stepped down as a moderator of the /r/SandersForPresident subreddit and accepted a position as Digital Staff for Bernie 2016. At the age of 22 and with no formal experience in politics, Aidan King was recruited to be a part of a presidential campaign. The creation of the subreddit wasn't a ploy designed to land him a job, it was purely his passion for the cause and the community supporting it — the rest happened naturally. THAT is how you Reddit. Bernie Sanders speaking directly to the /r/SandersForPresident community /r/SandersForPresident banding together to support his message 150,000 subscriber milestone reached in April 2014 User /u/rawrmaan keeping close watch on Hilary's marketing Subscribe and review the Ghost Influence Podcast on iTunes. Create social leverage with the Ghost Influence community. Music: ‘Schyzox - My World'

    38 min
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About

An interview series breaking down the stories behind viral content, sharing what happened when it took off, and showing how the attention is being leveraged into something meaningful. Whether for marketing, fame, or influence — we deconstruct the art and science behind massive exposure only platforms like reddit can foster. Listen, learn, leverage.