The Global Appetite For Greater Visibility

In this episode we discuss The key factors determining the global shift now for complete product visibility across all categories, why it is so important to your customers as an FMCG brand or retailer but even more so for a rising demographic of shoppers who make up 4% of the world's population with one of over 80 different autoimmune diseases. We also look at the rise of apps and other technologies which now play a huge part in supporting and informing this sector of FMCG customers, and the information gaps in product content which are still there for customers when shopping online or via these technologies searching and shopping for grocery products and the detrimental effect this can have for a brand or retailer.

My guests for this episode are Chris Cheyette a widely published, and well-known figure in the field of dietetics, who spent 20 years working in the NHS as a Diabetes Specialist Dietitian and co-founder and CEO of Carbs & Cals. Thea Bourienne who is one of our licenced nutritional dieticians at NIQ Brandbank who specialises in international food labelling, regulation and food composition and Mel Maritz who works in both New Market Expansion and in our Global Syndication team at NIQ Brandbank working closely with new and existing client segments to deliver on key strategic objectives to enhance and leverage their user speed, accuracy and shopper experiences using our innovative systems and solutions and our unrivalled content database.