69 episodes

The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.

The Global Marketing Show globalmarketingshow

    • Business
    • 5.0 • 4 Ratings

The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.

    Global Marketing and Translation in Risky Environments - Show #69

    Global Marketing and Translation in Risky Environments - Show #69

    Adam Blanco, Founder and Managing Director at e8/Q Technologies, thrives in situations with political volatility and emerging markets. 


    He joined the Peace Corp to go to Russia during their emerging capitalism journey. 


    Now, he consults with companies in the Balkans and Ukraine. 


    Adam’s insights into when to enter, how to succeed, and when to get out in markets lacking infrastructure, laws, financial support, banking systems captivated me. 


    And learn why Russians are more apt to say they are “normalna” (so-so) rather than “great” when you ask them how they are doing.


     


    Connect with Wendy - https://www.linkedin.com/in/wendypease/


    Connect with Adam -


    LinkedIn - https://www.linkedin.com/in/adam-a-blanco-1412743/

    Email - aablanco@e8qtechnologies.com

    Website - www.e8qtechnologies.com


    GloMusic: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

    • 48 min
    Champagne Moment in Global Marketing - Show #68

    Champagne Moment in Global Marketing - Show #68

    Nick Leighton, executive coach, international marketer and author of Exactly Where You Want to Be: A Business Owners Guide to Profit & Happiness (www.exactlywhereyouwanttobe.com), brings adventure and fun into the world of global marketing. 


    As an owner of a creative agency founded in old Dubai, he hired a diverse team to achieve their goals, won large international contracts, and then sold his agency to be with his wife in Southern CA. 


    Listen to this fun episode where we talk about his “Champagne Moment” in a hijacked helicopter while hosting international journalists in Pakistan, riding in a car high speed chase in Moscow, and how he met his wife at the Playboy Mansion. 


    You will be edutained!


    Links:


    TAAN - https://taan.org/ 


    PRGN - https://prgn.com/


    Exactly Where You Want to Be: A Business Owners Guide to Profit & Happiness - https://www.exactlywhereyouwanttobe.com/ 


    Buy the book - https://www.amazon.com/Exactly-Where-You-Want-Happiness-ebook/dp/B0764TRZNJ 


     


    Connect with Wendy - https://www.linkedin.com/in/wendypease/


    Connect with Nick - https://www.linkedin.com/in/nickleighton/


    Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

    • 1 hr 1 min
    Half Human/Half Machine for Global Business Growth - Show #67

    Half Human/Half Machine for Global Business Growth - Show #67

    Omer Menashe, CEO at eMojo (https://www.emojo-digital.com), explains why Israeli companies must think global from the start – with a small population there just isn’t room for growth.  


    Over the last 10 years, he’s gone from owner of a start-up in Tel Aviv servicing local companies to now being based in New York City and managing over $10 million in ad spent each year. He expanded globally by reaching out to people in his network to schedule 45 meetings for his first week in New York.  


    He admits the first step is the hardest yet if someone wants to grow, they can do it. 


     


    Connect with Wendy - https://www.linkedin.com/in/wendypease/ 


    Connect with Omer: 


    LinkedIn - https://www.linkedin.com/in/omer-menashe-251a4b35/  

    Facebook - https://www.facebook.com/omermenashe  


    Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com 

    • 49 min
    Just Jump into Exporting – and Don’t Forget Translation - Show #66

    Just Jump into Exporting – and Don’t Forget Translation - Show #66

    Andy Karellas is so well-spoken, and he graciously takes the time to share information about all the resources available for companies that want to export.


    He explains why it’s worth it for you to take the time and energy to sell internationally.


    The payoff for the effort is HUGE.


    Learn where to start and the 10 top areas to focus on.


    His role as the Executive Director of the State International Development Organizations (SIDO) and the Director of International Affairs at The Council of State Governments (CSG) gives him firsthand insight. 


     


    State International Development Organizations (SIDO) Links: 


    www.sidoamerica.org


    https://www.linkedin.com/company/state-international-development-organizations-sido/


     


    Connect with Wendy - https://www.linkedin.com/in/wendypease/


    Connect with Andy - https://www.linkedin.com/in/andreaskarellas/ 


    Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

    • 57 min
    Winning at Global Business - Show #65

    Winning at Global Business - Show #65

    Hakan Ozsancak, EVP Chief Finance and Communications Officer for Washington Institute for Business, Government, and Society, has lived in 7 countries and speaks 5 languages. 


    If he doesn’t feel like he fits in, it’s not “others” that make him feel different, he looks for what he can do himself to get along.


    Listen to this interesting discussion about what it takes to win at cross cultural and global business.


     


    Connect with Wendy - https://www.linkedin.com/in/wendypease/


    Connect with Hakan - https://www.linkedin.com/in/hakanozsancak/


    Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

    • 58 min
    Why Go Global - Show #64

    Why Go Global - Show #64

    Laurent Kahl, Import-Export Consultant at GlobalFootprints, is a US citizen who was born in Venezuela and lived in 8 countries before graduating from high school. 


    After college, it was natural for him to enter the global business universe. 


    Listen to him talk about his experiences and explain why companies should go global!


     


    Connect with Wendy - https://www.linkedin.com/in/wendypease/


    Connect with Laurent - https://www.linkedin.com/in/laurentkahl/


    Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

    • 59 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Amy Metherell ,

Fantastic podcast!

Awesome marketing podcast that is both educational and entertaining.

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