18 episodes

The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.

The Global Marketing Show globalmarketingshow

    • Marketing

The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.

    Baseball, Shipping and Leadership - Show #18

    Baseball, Shipping and Leadership - Show #18

    Listen to Trent Clark, CEO of Leadershipity, talk about his experiences of playing sports and doing business around the world. As a three-time Major League Baseball World Series Coach (who has the 3 rings to prove it), a founder of multiple businesses, a father of 5 and an all-around great guy, you learn what he’s observed about working with people from around the world. Talk about “positiv-ity”! Connect with Wendy - https://www.linkedin.com/in/wendypease/Connect with GUEST - https://www.linkedin.com/in/trentmclark/Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

    • 1 hr 2 min
    The Journey from US-Centric to Globally-Oriented Marketing Took Time - Show #17

    The Journey from US-Centric to Globally-Oriented Marketing Took Time - Show #17

    Who do you get when you combine a visionary and an implementer?Patrick Nunes! In this episode Patrick, Director of Global Communications & Design at Rotary International, shares great experience stories and suggestions on how to successfully transition your organization to be a global communications expert rather than reactionary to translation requests. Connect with Wendy - https://www.linkedin.com/in/wendypease/Connect with Patrick  - https://www.linkedin.com/in/patricknunes/Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

    • 1 hr 6 min
    Truly Global Millennial - Show #16

    Truly Global Millennial - Show #16

    Nick Canfield, Co-Founder of Process Zip, has lived and done business in Micronesia, Vietnam, and Costa Rica. He’s travelled and done business in many other countries.In this episode find out if English is the global language and whether drinking beer will make you a successful global business person.Link to Nick’s thesis on the political impact of the Colbert Report - https://ir.library.illinoisstate.edu/etd/748/ Connect with Wendy - https://www.linkedin.com/in/wendypease/Connect with GUEST - https://www.linkedin.com/in/nickcanfield/Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

    • 1 hr 5 min
    Managing LinkedIn Profiles and Post in Multiple Languages - Show #15

    Managing LinkedIn Profiles and Post in Multiple Languages - Show #15

    As the person who wrote the book on “LinkedIn Marketing in One Hour a Day”, Viveka Von Rosen knows her stuff.In this episode, she has a lively discussion about what happened when she used machine translation for her Norweigian LinkedIn profile, her experiences with the French language, and then offers best practices on managing multilingual marketing on LinkedIn company pages and individual profiles. Connect with Wendy - https://www.linkedin.com/in/wendypease/Connect with GUEST - https://www.linkedin.com/in/linkedinexpert/Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

    • 57 min
    When a Start Up Goes Global - Show #14

    When a Start Up Goes Global - Show #14

    What happens when you build it and you get funding to take your travel app global?   Listen as Brittany Cooper, a Marketing Automation Specialist at Passport, explains what she’d do differently if she got to do it all over again. The advice works for any company that wants to grow across markets. Connect with Wendy - https://www.linkedin.com/in/wendypease/Connect with GUEST - https://www.linkedin.com/in/bcooper216/ Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

    • 57 min
    Launching Medical Devices Internationally - Show #13

    Launching Medical Devices Internationally - Show #13

    Dave Sheppard, Founder of Medworld Advisors, has done business in every continent in the world except for Antarctica. If you want details on launching a medical device or technology globally, listen to his advice on picking markets, mitigating risks, and navigating cultures. His stories are delightful. Connect with Wendy - https://www.linkedin.com/in/wendypease/Connect with GUEST - https://www.linkedin.com/in/dave-sheppard-cmaa-3423305/Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

    • 1 hr 4 min

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