The Glossy Beauty Podcast is the newest podcast from Glossy. Each 30-minute episode features candid conversations about how today’s trends, such as CBD and self-care, are shaping the future of the beauty and wellness industries. With a unique assortment of guests, The Glossy Beauty Podcast provides its listeners with a variety of insights and approaches to these categories, which are experiencing explosive growth. From new retail strategies on beauty floors to the importance of filtering skincare products through crystals, this show sets out to help listeners understand everything that is going on today, and prepare for what will show up in their feeds tomorrow.
Function of Beauty's Zahir Dossa: "The ideal case is global domination"
Despite the difficulties of 2020, some beauty brands made strides that have set them up for long-term growth. Case in point: customized and personalized Function of Beauty, best known for its hair care products.
The 4-year-old startup closed out December 2020 with a $150 million Series B raise led by L Catterton, which it followed with a brick-and-mortar retail expansion with Target. And before that, the brand made several strategic moves, such as extending into body care and skin care, and launching national linear television ads.
Of the success, on this week's episode of the Glossy Beauty Podcast, Function of Beauty co-founder and CEO Zahir Dossa said, "It's getting borderline politically incorrect to ever say you had a great 2020, so I will not commit to having a great one. For the business itself, we've had some wins, but we had a lot of tough challenges to overcome, as well. Overall, I think it was a huge success with the ability to carry out all our ambitious plans, all in one year."
"We are trying to scale a global, multi-category brand": Alpyn Beauty's Kendra Kolb Butler
Alpyn Beauty founder and CEO Kendra Kolb Butler had plans to leave the beauty industry in 2015. She moved from New York City to Jackson Hole, Wyoming, following long-term stints in marketing and public relations at Dr. Dennis Gross and Clarins. But, after living in her new hometown for a week, she "missed talking to women about their skin and their problems," she said on this week's episode of the Glossy Beauty Podcast.
Kolb Butler quickly set up a beauty shop, Alpyn Beauty Bar, to cater to locals' skin-care needs, but customers kept coming in saying they needed different solutions for dryness and hyperpigementation caused by the Jackson Hole climate. "I started to notice a trend that they would come back in with the product they purchased, and they would say, 'What else do you have in the store? This isn't working,'" she said. "I didn't really know what to do. I was selling the best brands in skin care and the best cosmetic lines, and I didn't have anything else to offer. I was sitting in my backyard one summer, and I was looking at the National Forest. I'm pondering, 'I'm going to go out of business in these stores,' and as I'm thinking about this, I'm looking at the plants that are growing in the wild. They are so plump, juicy, hydrated and full of nutrients. And I'm thinking, 'What is growing here?'"
Those wildcrafted plants sparked the idea for Kolb Butler's skin-care brand Alpyn Beauty, one of the fastest-growing new beauty brands. Sales of the 2-year-old company, which is sold at Sephora, QVC and Credo, have grown 115% in the last year. And though plenty of private equity and VC firms have taken notice of the company, Kolb Butler is taking her time, in order to strive for long-term, global growth.
Livestreaming goes global, and sustainability gets real: Glossy's top beauty trends for 2021
In this week’s episode of the Glossy Beauty Podcast, our editorial team takes a look ahead at what 2021 may have in store for the beauty industry, from the rise of livestreaming and TikTok influencers to genuine strides in product sustainability.
'The strategy has not changed': Sally Beauty's Carolyne Guss on the retailer's pandemic-friendly rebranding
In the winner-takes-all conversations around beauty, much has changed including what a winner looks like in the midst of a pandemic. Fortunately for Sally Beauty, it had embarked on a digital-centric strategy before Covid-19 became an industry-rocking crisis.
“We had a pretty extensive brand relaunch that we were in the throes of. It was about modernizing the brand, showcasing to consumers that we will deliver the confidence they needed to DIY at home. The strategy honestly has not changed, because that’s become even more important during the pandemic,” said Sally Beauty group vice president of marketing Carolyne Guss on the Glossy Beauty Podcast.
Online sales for Sally Beauty Holdings were up 250% in the third quarter of fiscal year 2020, compared to the prior year.
Instagram's Kristie Dash on how beauty and video go hand-in-hand
Alongside food, no industry has driven the way companies and influencers use social media quite like beauty.
"Beauty brands and creators have always been early movers in that space," said Kristie Dash, Instagram's manager of fashion and beauty strategic partnerships, on the Glossy Beauty Podcast. "And Instagram continues to evolve based off of those behaviors."
In recent years, beauty giants like Sephora have taken to connecting with their followers in the same casual way that individual creators might, Dash said.
"If you're not a creator-led brand that has an obvious face of the brand -- in those examples, that's what people love to connect with, almost like a FaceTime with your followers -- then brands like Sephora and MAC Cosmetics, with their built-in creator network of hundreds of global makeup artists, are leaning into that. A creator mentality has really helped them," she said. "They're utilizing those personalities almost to replicate the in-store experience of having that conversation with the makeup artist or the ambassador; they're replicating that on Instagram Live."
'I have to show up for everybody': Tracy Anderson on streaming live workouts every day
If there's one thing that makes Tracy Anderson's workout routines stand out, it's the iteration. Joseph Pilates "stopped at 350 moves," Anderson said on the Glossy Beauty Podcast. "And I've got thousands upon thousands of sequences."
That extends to live workouts, which Anderson favors over a rote streaming approach. "I'm not nervous to put the pressure on me. Every week, no matter what's going on in my life, I have to show up for everybody."
This includes running the business side of her eponymous company, which she previously parsed out to other people. Despite having high-profile clientele like Gwyneth Paltrow and Jennifer Lopez, Anderson has preferred the slow and steady approach to growth versus rapidly scaling.
"I'm the CEO now because other CEOs did not share my vision, and they felt really uncomfortable to me," she said. "At the end of the day, when you want to own a business, or if you're a founder, it's like parenting, in a sense. You might wish that the nanny can teach your kid all the lessons or parent them, but that's not parenting at all. That's giving away all of your power. That's not going to inject your child with all of your magic and all you have to offer.... There have been chapters of owning this business that I'm definitely not proud of. So me being in the CEO position is the moment for me to say, 'OK, you can't let somebody else change all the diapers.'"
Customer ReviewsSee All
Overall Great But Inconsistent Based On Guest
Hands down the Tatcha and Wander Beauty episodes are THE BEST. The founders share a passion for their companies and customers and it’s obvious. Lots of good info in those episodes and I learned a lot. The RMS episode is simply awful: the founder is condescending and thinks she’s funny. Skip the LOLA episode as she sounds like a marketing robot. All marketing language and no soul.
Beauty Bio 🙄
Disappointed to hear Jamie O’Banion try to justify not going to our Derma or esthetician’s for microneedling. There is NO comparison. The reason you are able to use her tool at home is because it is NOT like the one that is used by Derms and esthetician’s.... it’s nice to be able to maintain good skin at home but it is nothing like the treatment you’ll get with going deeper which is what will happen in your Dermatologist office. Her products aren’t FDA-approved to penetrate to the layer of skin where we actually need the product to reach. That is why you can buy it at retail stores. You’ll never find it in a cosmetic derma office because it doesn’t have enough of the active ingredients to deem it MEDICAL GRADE. She is sweet as sugar but if you’re looking for topical products that are highly active then keep going to your Dermatologist or aesthetician. Her products are so insulting to us who actually went to school for skin and are able to use lights and lasers and other tools to treat skin concerns.
One of My Favorite Beauty Podcasts!
I listen to quite a few podcasts that talk about leaders in the beauty industry. What I love most about Glossy Beauty’s podcast is the length of each episode and the guests they interview. I was introduced to this podcast by the first episode featuring Miranda Kerr, who I have admired for years. There are so many podcasts talking about beauty these days, but the leaders they bring on Glossy Beauty are relevant and have such interesting stories of how they started their businesses.