The Glossy Podcast is a weekly show on the impact of technology on the fashion and luxury industries with the people making change happen.
Fabio Barreto on leading Farm Rio's international growth mid-pandemic
According to Fabio Barreto, global CEO of Brazil-based Farm Rio, its tropical, eye-catching designs, along with its prioritization of digital and its unique brand story, have fueled the fashion brand's popularity since its launch in the ’90s.
To Barreto's point, Farm Rio's ability to connect with a younger audience through digital channels singlehandedly helped the brand stay afloat during the height of the pandemic, when customers couldn't access its physical retail locations.
"[Ours is] a unique brand. It's a new story, it's a different story, and it's a very strong story. We know a lot of what we are and what we're not and the lifestyle we care about," Barreto said on the latest episode of The Glossy Podcast. "[Our ability to tell] that story in such a strong way, with sophisticated messaging, assets, imagery and visual merchandising, is something that [resonates] with the customer."
Since Farm Rio's inception, it has opened over 90 stores in Brazil alone. And it recently forayed into international markets. In 2019, it opened three stores in the U.S., including in New York and Miami. And in June, it opened its first permanent location in L.A., following a slew of pop-ups. Farm Rio also has a store in Paris.
Week in Review: H&M layoffs, Savage x Fenty lawsuit and the Balenciaga controversy
On the Glossy Week in Review podcast, senior fashion reporter Danny Parisi and editor-in-chief Jill Manoff break down some of the biggest fashion news of the week.
This week, layoffs hit H&M as the company sees rising costs, and Savage x Fenty settled a consumer protection lawsuit centered on misleading its members about payments. Also, a deep dive into the Balenciaga controversy and what it means for the future of the brand.
Scanlan Theodore's Melinda Robertson on preparing for an 'inevitable' recession
When Melinda Roberston moved to the U.S. to work on Wall Street in 2012, she didn't expect to receive high praise for her wardrobe. Unlike her American counterparts, Robertson almost exclusively wore Australian fashion brand Scanlan Theodore, which specializes in workwear for women. To her surprise, however, Scanlan Theodore's chic aesthetic was a hit, and it led Robertson and her business partner, Sarah Blank, to approach Gary Theodore, the brand's founder, with a pitch: to launch the company in the U.S.
"[Scanlan Theodore Americas] was very much born out of [my and Sarah's] personal need and the feedback we were receiving [from female bankers]," Robertson said on the latest episode of the Glossy Podcast. "One of the trickiest things [when launching in a new country] is knowing whether the product will translate. First: Is it going to translate internationally? We felt confident on that front, because all these women [on Wall Street] were so excited about our suits. Then, once you're [in the U.S.], the question is: How is it going to translate in other states? We felt confident on one front, so we did it."
Two years after pitching the idea to Theodore, the trio became business partners on the U.S. business in 2017. Now, as co-CEO of Scanlan Theodore Americas, Robertson is responsible for growing the brand's presence in the American market. Currently, the company has two boutiques in New York City, plus stores in Long Island, N.Y., Miami and Dallas. A location in Washington, D.C. is set to open June 2023.
"We've had to be patient," Robertson said. "We've secured the locations we wanted, and now we're focused on building the brand."
Malone Souliers' Mary Alice Malone: 'It's important to move, adjust and take opportunities'
For Mary Alice Malone's luxury footwear brand, Malone Souliers, making shoes the "hard way" is what has set the company apart since its inception in 2014.
Launched in London, Malone Souliers has become a sought-after brand due to its extremely high level of craftsmanship. Malone got her experience as a shoemaker at the famous Cordwainers shoemaking school in East London. After graduating, she began her journey of building a footwear company that has since evolved into a premium brand.
Though Malone Souliers does sell an assortment of footwear, including sneakers and flats, its signature style is a high heel named Maureen. When Malone created the now-bestselling shoe in 2015, she knew the intentional design and engineering would win over consumers. After some hesitation from buyers due to the unique silhouette, Maureen debuted as part of Malone Souliers' spring-summer 2015 collection and became a hero product.
"Creating the Maureen was a feat of engineering. It is a really supportive shoe, and it's beautiful," Malone said on the latest episode of The Glossy Podcast. "Trying to get people to buy Maureen took a bit of convincing, at first. But then she had her arrival moment, and it's never been the same."
Now that Malone Souliers has established itself in the industry, its founder is looking at the bigger picture. Aside from building up the brand's e-commerce site, she recently expanded it to new product categories and new international markets. "I think of [Malone Soulier] as a lightweight boxer. ... It's important to be able to move, adjust and take an opportunity where you see it," Malone said.
Week in Review: COP27, Nike's Web3 launch, lowered holiday spending
On the Glossy Week in Review podcast, senior fashion reporter Danny Parisi and U.K. reporter Zofia Zwieglinska break down some of the biggest fashion news of the week.
This week, COP27 revealed the dire need for more urgent action from the fashion industry to reduce emissions. Amid brands' lofty promises, greenwashing is still common and many big brands are raising, rather than reducing, their emissions. Also, Nike launched its big web3 project, called .Swoosh, and retailers in the U.S. and U.K. are preparing for lowered holiday spending.
Jennifer Meyer: 'I would not have my business' without retail partners
In 2005, Jennifer Meyer decided to take a leap and bet on herself. Though Meyer had no previous experience in design, her dream was to become a jewelry designer. With support from her family, she learned how to create jewelry and eventually launched a company.
"I wanted to design pieces that I wanted to wear and that I knew my friends wanted to wear," Meyers said on the latest episode of The Glossy Podcast. "I wanted classic, beautiful, everyday pieces that would be in your jewelry box forever and that you could layer or keep on, and that you could live in."
Fast forward, and Meyer is now the founder of her 17-year-old namesake jewelry line, which has since expanded into new categories, including fragrance. And she collaborated with Canadian luxury outerwear brand Moose Knuckles to create an 18-piece collection, in 2021. In Oct. 2018, Meyer opened her brand's first physical retail location in L.A.'s Palisades Village shopping center.
In terms of next steps, the core of Meyer's company will always be fine jewelry design, but she is looking forward to further expanding into fragrance and exploring the home category. "We'll see where that all takes me," she added.
“ kinda like”
Victoria’sSecrets episode… host is back from vacation
Oy… how many times does he say” kinda like” and “ whatever they call this category”
I mean really ?? You’re in the business and we are supposed to rely on you for this information.
I do think he needs a Toastmasters course… needs to work on public speaking a bit
Try counting his
And maybe slow down!!
Other than that …great podcast
December 1st take on Balenciaga AWFUL
The dismissive giggling, the “i really don’t think they read the legal document on the desk.” Are you naive or stupid or both?
Please change your host
Love the guests and topic but the host is hard to listen to. She sounds like she has a fake smile on her face, even when asking serious questions. Her questions are confusing and she doesn’t really listen to or engage with the guests on a deeper level.