The Go Colors Story– Building a Category Defining Women's Bottomwear Brand Brick by Brick: Building Insurgent Brands

We're excited to host Gautam Saraogi in episode 13 of Brick by Brick to discuss the incredible story of Go Colors - Go Fashion India Ltd.

In the last 13 years, Go Colors has become synonymous with women’s bottomwear and had an excellent public listing in 2021. With >30% EBITDA margin and INR 760 crores ARR in Q1FY24, Go Colors is a fantastic story of a brand built with solid fundamentals and a razor-sharp focus on a single category.

In this session with Hariharan Premkumar, we will cover: 

- Building a brand in a low-differentiation category
- Right pace of growth, key input metrics and unit economics in EBOs, Kiosks and LFS (Large format stores) at different stages of growth
- Maintaining low marketing spends (less than 5% of revenues) and discounted sales (less than 3% of revenues) while growing rapidly
- Managing fashion risk and inventory challenges in apparel
- What it takes to build a 30%+ EBITDA margin consumer brand
You can also watch the full episode on the DSGCP website.