The Goal Digger Podcast Jenna Kutcher

Hiring staff, getting office space, working with more and more contractors… These are often regarded as the quote-unquote sexy parts of a business on the rise. But are those steps right for your business? Do you need them to be successful and scale your income?
In this episode, we’ll dig into what it’s like to scale back and still grow your business in a way that feels right for you. For almost two years, Olivia Herrick has been running her business as lean as possible. No contractors, she didn’t replace her studio manager, and she ditched her out of home studio space. But instead of her revenue scaling back as she scaled back her operations, she actually generated more income and learned a lot along the way. 
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We hear a lot of different methods that we can grow as humans, whether it’s hiring a business coach, joining a mastermind, or buying an online course, but it can be super confusing to navigate and it can also be really hard to know what the right investment is or if an investment will be worth it for you. 
In this episode, we’ll talk about different ways you can be mentored throughout your journey and I’ll share my own experiences and investments – some totally worth it, others not so much – and how you can cost it out to make the best decision based on where you’re at, what your goals are, and where you want to go. 
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The words you use to describe and sell and promote your business can honestly make or break it, and yet not many of us start our businesses as skilled wordsmiths. Hiring a copywriter when you’re just starting out isn’t always a budget-friendly option – it certainly wasn’t for my business. Luckily there are resources to help you shape up your copy and pick the right words for the greatest success in your business. Tori Autumn is one of those incredible resources.
Tori Autumn is an email strategist and copywriter committed to helping coaches and course creators grow impactful businesses. In this episode, Tori shares her secrets to high converting copy for emails and sales pages, as well as some strategies to overcome common roadblocks and get out of your own way when it comes to marketing your business as a new entrepreneur. 
Get Tori Autumn’s Essentials for High Converting Homepages Guide
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“Screw morning routines!” It’s kind of hilarious because while I’ve said that, deep down inside I’ve yearned to have one. I’ve believed that maybe a morning routine could unlock that next level of success or that I’m broken because I just can’t stick to a routine. 
Are we screwed if we don’t have a morning routine or if we’re in a season of life where morning routines just aren’t realistic? For a while I thought that was the case until I started incorporating this new idea, and it has been LIFE CHANGING. This episode is all about what to do if a morning routine just isn’t your thing or isn’t plausible in this season of life. 
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Is writing a book a goal you’ve held close to your heart for many years, but you feel like you haven’t had the time or energy or skill to make it happen? 
Chandler Bolt is the CEO of SelfPublishing.com. Through his books, podcasts, YouTube channels, and Self-Publishing School, he’s helped thousands of people write a book that grows their income, impact, and business. He’s on the Goal Digger Podcast to dig into the world of writing and self-publishing a book, from narrowing down an idea, the strategies to write a great book in a short amount of time, and how to promote that book, even if you’re not showing up with a massive built-in audience of potential readers. 
Sign up for Chandler Bolt's free live training all about how to write and self-publish a book.
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Why do people always say 'the riches are in the niches'? It's all about the power of specialization, my friend. By focusing on a specific market or industry, you can tap into a highly targeted customer base and charge premium prices for your specialized products and services. And let's be real, who doesn't love the idea of making more money, right?
In this episode, I’ll share 7 tips for identifying and maximizing your niche so you can get specialized and do more of what you love (and what makes you more money!)
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