The Goldenbrand: It's Never too Late for the Spotlight

Lisa Haukom
  • 5.0 (13)
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The Goldenbrand: It's Never too Late for the Spotlight Podcast

We celebrate real women, with real stories, making real impact. I'm your host, Lisa Haukom, an award-winning photographer and creative consultant who has helped thousands of women embrace their authenticity and achieve success. I believe that every woman has a unique brilliance that deserves to be seen and heard. Join me as we explore the power of self-love, visual storytelling, and building a personal brand that amplifies your impact on the world.

  1. SEP 8

    31. The Energetics of Style with Susanna Merrick: Tired of "What should I wear" Photoshoot Panic? Styling Tips From an Aura Reader

    Ever wondered what your aura says about you? Curious about how to express your true self through your style and photos? Lisa Haukom chats with Susanna Merrick, founder of Aura Wear and gifted aura reader, in a fascinating exploration of personal energy, color, and style. Discover how embracing your authentic self can lead to both personal and professional success. "The way that people experience you are only in frames... the more you just kind of accept that, the easier it is to be like, cool, I can just show up." - Susanna Merrick Calling all Photo Club members: Tired of the "What should I wear?" dilemma? Susanna's got your back! Learn how understanding your aura can guide your style and boost your confidence on camera. 📸 What You'll Learn: Discover your unique energy: Understand how aura readings reveal your personality and strengths. Harness the power of color: Learn how to use color intentionally to feel confident and attract opportunities. Dress to express: Susanna shares her method for aligning your wardrobe with your aura. "When you can start to have a little bit more say in that world, then it becomes easy and fun on the externals." - Susanna Merrick Overcome self-doubt: Hear Susanna's inspiring journey to embracing her authentic self. Build genuine connections: Learn how authenticity attracts opportunities and fosters meaningful relationships. Align your inner and outer worlds: Create a life that feels true to you. Resources & Offers Mentioned: Susanna's Instagram @aurawearnyc Be That Bitch Bootcamp Connect with Lisa: Instagram Website

    45 min

  2. SEP 1

    30. Lights, Camera, Confidence! Overcoming the Cringe of Shooting Content in Public for Entrepreneurs & Brand Founders

    Lisa Haukom, host of the Golden Brand Podcast, dives into the common fear of visibility that many entrepreneurs and creators experience, especially those with a carefully curated online presence. She shares her personal journey of overcoming this obstacle and offers practical tips to help you confidently create content in public spaces. Key Takeaways & Action Steps: Bring a Friend: Don't go it alone! Invite a supportive and fun-loving friend to help you feel comfortable and capture those perfect shots. Start Small & Familiar: Begin in a comfortable environment like your favorite coffee shop, where friendly faces and familiar surroundings can ease any anxieties. Gear Up: Use a tripod and self-timer for stability and control. Lisa recommends the Lens Buddy app or a Bluetooth remote shutter. Practice Makes Perfect: Start with prompts or inspiration from other creators, and gradually build your confidence. Embrace the Awkwardness: It's okay to feel silly at first! Have fun with it and let your personality shine through. Don't Worry About the Haters: Most people are supportive and encouraging. Focus on creating content that feels authentic to you. Play with Movement: Small, intentional movements can add visual interest without being overwhelming. Think sipping coffee, adjusting sunglasses, or playfully interacting with your surroundings. Tell a Story: Give your content a narrative arc. What are you doing? Where are you going? What are you feeling? Interact with Your Environment: Lean against a wall, sit on a bench, or bring a prop to create a sense of ease and naturalness. Remember, Confidence is Buildable: Each time you step in front of the camera, you're building confidence and owning your space. Resources Mentioned: Join Photo Club! Free Toolkit (includes tripod and remote shutter recommendations) Remember: "You are incredible. You are powerful. You are deserving and worthy of being seen. But you have to start for that to happen." - Lisa Haukom

    28 min

  3. AUG 19

    29. Overcoming Eating Disorders, Body Image, and Imposter Syndrome: Renae Saager on Food, Body Image Freedom, and Having Your Own Damn Back

    Join Lisa for an intimate conversation with Renae Saager, a coach and the "Ballsy Broad" behind the popular podcast Ditch the Binge tackling binge eating and self-doubt. Renae bravely shares her personal battles with eating disorders, alcoholism, and the devastating loss of her mother. Discover how she transformed these challenges into a powerful force for change, now guiding women on their own journeys to healing and self-love. This episode explores the messy reality of body image, the insidious nature of negative self-talk, and the raw emotions of motherhood. Renae's candor and humor create a safe space for listeners to confront their own struggles and find solace in shared experiences. What You'll Gain: Insights into the root causes of disordered eating and self-sabotage Strategies for cultivating self-compassion and silencing your inner critic Inspiration to embrace vulnerability and authenticity as catalysts for growth Practical tools for taking action and creating lasting change in your life Resources Mentioned: ⁠Renae's book⁠ ⁠Renae's Instagram⁠ ⁠No More Bad Photos Course⁠ ⁠Lacson Ravello⁠, website, includes discount code Connect with Lisa: ⁠@thegoldenbrandco⁠ ⁠thegoldenbrand.co⁠ Disclaimer: This episode contains frank discussions about bulimia, eating disorders, alcoholism, and grief. Listener discretion is advised. Renae's message resonates with you? Reach out! She welcomes your thoughts and connection via DM on Instagram.

    42 min

  4. AUG 5

    28. Your Questions Answered: Everything You Need to Know About the No More Bad Photos Challenge

    In this episode, Lisa Haukom answers questions about her upcoming 8-week challenge and the No More Bad Photos course. She shares insights into the transformative power of self-portraiture and how it can help you overcome self-doubt, build confidence, and create a visual brand that reflects your authentic self. She also emphasizes the importance of community, innovation, and embracing your unique journey. If you're ready to take the next step in your creative journey, be sure to check out the resources mentioned in the show notes! Key Takeaways: The Self Portrait Method is NOT your typical photography course. It's about doing and creating visual benchmarks for change. The 8-week challenge helps you break free from old patterns and achieve lasting transformation. The supportive community fosters growth and connection among participants. The "Do Not Delete" rule is essential for tracking progress and shifting self-perception. The ultimate goal is to feel sure and secure in yourself, not just have pretty photos. Lisa's own journey of self-discovery through self-portraiture inspired her to create the method. The course and the challenge work hand-in-hand to provide a comprehensive transformative experience. Lisa pioneered remote brand photography using iPhones, opening new possibilities for photographers and clients alike. The importance of embracing your unique brand identity and evolving with it, rather than trying to fit into a box. The power of vulnerability and authenticity in connecting with your audience. Tips to Listen For: How to overcome the fear of being in front of the camera. The importance of self-compassion and acceptance in the creative process. How to use feedback to improve your photography skills and self-perception. The benefits of community support and shared learning experiences. How to create a visual brand that authentically reflects your personality and values. Strategies for building a sustainable photography business. How to think outside the box and innovate in your creative work. Resources Mentioned: No More Bad Photos Course Lacson Ravello, website, includes discount code Sarah's Story, Ep. 20 Mike's Story, Ep. 16 Connect with Lisa: @thegoldenbrandco thegoldenbrand.co Important Dates: September 23rd: Doors to the Photo Club open & 8-week challenge begins. Call to Action: Join the early bird waitlist for the next Photo Club challenge and get the best pricing and exclusive access to new modules. Get the No More Bad Photos course to prepare for the challenge and build your foundational skills. Follow Lisa on Instagram and join her Golden Bee broadcast channel for Q&As and updates.

    42 min

  5. JUL 28

    27. The Secret to Building a Sustainable Brand: Lisa Haukom on Personal Branding, Self-Discovery, and the Evolution of Creativity

    Lisa Haukom joins Ingvild Kolnes on the Sustainable Photography Podcast to share the innovative strategies and how she poineered a remote brand photography business. Lisa shares tips on how entrepreneurs & photographers can build sustainable and successful brands working with clients from anywhere. Key Takeaways: Thinking Outside the Box: Learn how Lisa pioneered remote brand photography during the pandemic, offering a convenient and effective solution for clients who needed to pivot their businesses online. Building a Sustainable Brand: Discover the importance of creating a brand that can evolve and grow with you,rather than limiting yourself to a fixed box. The Power of Visual Storytelling: Get insights into Lisa's unique approach to brand strategy, focusing on translating your values and personality into compelling visuals. Overcoming the Fear of Visibility: Hear Lisa's personal story of overcoming her camera shyness and embracing her authentic self, both in front of and behind the lens. Embracing Technology: Explore how photographers can leverage technology like smartphones and remote shooting apps to expand their offerings and reach new clients. Tips to Listen For: How to identify and capitalize on emerging trends and opportunities in the photography industry. The importance of adapting your business to changing circumstances and embracing innovation. Practical tips for creating a visual brand that resonates with your ideal clients. How to use self-portraits to build confidence and connect with your audience. The value of community and collaboration in building a successful photography business. Resources Mentioned: The Goldenbrand Co The Golden Photographers Roadmap No More Bad Photos Connect with Lisa: Instagram: @thegoldenbrandco Connect with Ingvild: Website Instagram: @ingvildkolnes In this episode, Lisa shares her inspiring story of building a successful photography business by challenging traditional norms and embracing innovation. Tune in to discover how you can apply her strategies to your own creative business and create a brand that truly stands out.

    50 min

  6. JUL 20

    26. Don't Sweat the Copycats: 10 Tactical Tips for Protecting Your Brand & Turning Imitation into Inspiration

    In this episode, host Lisa Haukom dives into the world of copycats and shares why imitation is actually a sign you're doing something right! Learn how to embrace your unique POV, leverage the power of community, and turn copycat energy into fuel for your own creative fire. Key Takeaways: The Copycat Conundrum: Understanding the psychology behind copycats and reframing imitation as a compliment. The Silver Lining: How copycats can actually be a valuable asset, helping you reach new audiences and refine your brand. 10 Tips to Turn Copycats into Cheerleaders: Actionable strategies for embracing imitation, innovating your content, and building a loyal community. The Power of Blanketing Your POV: Why sharing your unique perspective across multiple platforms is a game-changer for brand growth and authenticity. Brand Examples: Discover how successful brands like Supreme, Glossier, and Apple have leveraged copycats to their advantage. The POV Playbook: A resource to help you define your unique point of view and create content that truly reflects you. Resources Mentioned: ⁠POV Playbook⁠ Episode 21: Fear of Being Seen? Episode 17: Why Community is Your Business's Biggest Asset Episode 5: How to Show Up Consistently on Social Media Without Burning Out Episode 22: Selfies Are So 2015. Meet the New Selfie. Plus the Ripple Effect of One Good Photo Episode 8: How to Create a Content Strategy (and Actually Stick to It!) Where to Find Us Instagram: @thegoldenbrandco Freebies here! Don't let copycats discourage you – embrace them as a sign of your growing influence and use these strategies to elevate your brand even further!

    23 min

  7. JUL 12

    25. Dealing with Content Copycats? Five ways to stand out when everybody’s copying your style.

    In this episode, Lisa discusses how to handle copycats and emphasize your unique point of view (POV). She shares a story of a client who successfully used video to differentiate herself, leading to more engagement and inspiring copycats to find their own style. Lisa then provides five actionable tips to help you stand out when others copy you. Key Takeaways: Copycats mean you're doing something right: It shows your content is resonating and your style is unique. Your POV is your strength: It's your unique perspective and what makes your content special. Five ways to stand out: Be yourself, share your story, get on camera, create reusable content, and keep evolving. Use video: Showcase your personality and energy to connect more deeply with your audience. Create reusable content: Plan content that aligns with your style and can be used across platforms. Keep evolving: Don't be afraid to experiment and try new things as you grow. Resources Mentioned: Get the POV Video Playbook: A resource for creating content that reflects your style. No More Bad Photos Course: A course to help you feel confident on camera. Episode 23 with Meredith DeSantos Episode 3: Define Yourself Before They Do. Connect with Lisa Website Instagram

    22 min

  8. JUL 2

    24. Own Your Expertise, Test Your Ideas, & Find a Mentor: Business Advice for Creatives with guest Andi Alleman of Oui, We Studio & Casa Noon Beauty

    Join Lisa Haukom and special guest Andi Eaton Alleman for an insightful conversation about Andi's 10-year entrepreneurial journey. They discuss the lessons learned, the importance of embracing your multifaceted identity, and strategies for avoiding the dreaded "ideation trap." Andi shares her experience pivoting from corporate work to launching multiple businesses, including her beauty brand, Casa Noon. Discover how to trust your intuition, iterate quickly, and find the balance between creative passion and strategic business growth. Key Takeaways: Own Your Expertise: Don't hide your skills; showcase all aspects of your professional experience. Test Before You Invest: Validate your business ideas with research and feedback before committing fully. Find a Mentor Early: Seek guidance from experienced entrepreneurs to navigate challenges and accelerate growth. Prioritize Efficiency: Streamline operations and automate tasks to free up time for your core strengths. Take Action Despite Doubts: Move past imposter syndrome by taking risks and embracing failures as learning opportunities. Define Your Target Audience: Clearly understand who your ideal customers are to create effective marketing and build a loyal community. Focus on Progress, Not Perfection: Launch imperfect products or services and improve them over time. Consider Your Long-Term Goals: Decide whether you're building a business to keep or to sell, and plan accordingly. Trust Your Intuition: Listen to your gut feelings and be willing to pivot when necessary. Don't Be Afraid to Ask for Help: Seek out mentors, coaches, and communities to support your entrepreneurial journey. SEO Keywords: entrepreneur, business strategy, branding, mentorship, imposter syndrome, ideal client, beauty brand, monetize creativity, Instagram marketing Call to Action: Share your biggest takeaway from this episode on Instagram and tag @thegoldenbrandco. Additional Notes: This episode is packed with actionable advice for aspiring and established entrepreneurs alike. Whether you're just starting or looking to scale, Andi's insights will inspire you to embrace your unique path and create a business that truly lights you up. References Mentioned: The POV Playbook The Goldenbrand Website Lisa's Instagram The 4-Hour Workweek by Timothy Ferriss The Unschool Podcast Andi Alleman's Instagram Casa Noon Beauty

    44 min
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Trailer

5
out of 5
13 Ratings

About

We celebrate real women, with real stories, making real impact. I'm your host, Lisa Haukom, an award-winning photographer and creative consultant who has helped thousands of women embrace their authenticity and achieve success. I believe that every woman has a unique brilliance that deserves to be seen and heard. Join me as we explore the power of self-love, visual storytelling, and building a personal brand that amplifies your impact on the world.

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