The "Good Therapist" Lie That's Keeping You Underpaid

In this episode, Amanda unpacks the real reasons therapists struggle with pricing and charging premium fees, and why it is often about much more than just picking a number. She explores the fear of "hurting people" by charging more, the conditioning that tells therapists they should not care about money, and how systemic and cultural factors like the patriarchy shape these beliefs. Amanda also breaks down why higher fees can actually lead to better client commitment and outcomes, the hidden burnout that comes from undercharging, and the difference between a pricing problem and a volume problem. She shares a powerful reframe around sustainability, ethics, and value, helping therapists rethink what it actually means to do good work while building a financially supportive practice.

Register for the free training on 4/22: How to Work Less and Earn More with Therapy Intensives

Connect with Amanda:

• Follow on Instagram: @amandakbcoaching
• Check out the Amanda KB Coaching website

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Resources & Links:

• This episode is sponsored by:
  • Alma - learn more here
  • Jane - use code: AMANDA2MO for a 2-month grace period
• SEO for Therapists Email Membership
• Therapy Intensives Academy
• Happy, Healthy, & Wealthy Mastermind
• Free Training: 3 Steps to Booking Your First Therapy Intensive
• Free Guide: 3 Steps to Double Your Income
• SEO Freebie

Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.