The Google Ads Podcast

Solutions 8
  • 5,0 (10)
  • MARKETING
  • DUAS VEZES/SEMANA
Podcast The Google Ads Podcast

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads

  1. HÁ 5 DIAS

    Guide to Meta Ads Targeting | Part 1

    Learn how to target audiences effectively on your Meta Ads with Jonathan Paquin, one of our Meta Account Managers. Watch this video now. In the first part of this three-part Meta Ads Targeting Guide, Jonathan explains how to build lookalike audiences. He walks you through the process so you can leverage your best customers to target a similar, larger group to get more sales. He also shares how he uses tools and Meta Ads campaign features to enhance audience targeting efficiency. Related videos: 🔥 Meta Ads Top-Level Traffic Strategy for eCommerce:     • 🔥 Meta Ads Top-Level Traffic Strategy...   🚀 Meta Ads Campaign Structure | Part 1:     • 🚀 Meta Ads Campaign Structure | Part 1   🚀 Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization:     • 🚀 Meta Ads Campaign Structure Part 2:...   🚀 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization:     • 🚀 Meta Ads Campaign Structure Part 3:...   0:00 Intro 0:26 Guide to Meta Ads Targeting Part 1 7:12 Audience targeting for new businesses 21:35 Product/Collection specific 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private

    23min

  2. 6 DE SET.

    Google Ads Strategy to Get Higher Lead Quality

    John Moran shares his strategy that resulted in getting 40% higher lead quality in Google Ads. Learn about the bidding strategy he uses and how he manages campaigns to boost performance. 👉 This video is from our You vs. Google Mastermind. Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos: 💣 Using Only Target ROAS Bidding for Standard Shopping Campaigns:     • 💣 Using Only Target ROAS Bidding for ...   💰 Get the Biggest Bang for Your Buck in Brand Campaigns: Bidding Strategy to Lower the CPC:     • Video   Guide to Google Ads Bidding Strategies:     • Guide to Google Ads Bidding Strategies   💣 How Google Reacts to Your Success:     • 💣 How Google Reacts to Your Success   👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: a...

    8min

  3. 4 DE SET.

    Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2

    John shares an example of how he runs the optimal Meta Ads setup that utilizes the L1, L2, and L3 approach. Watch this video to learn if this is something you can replicate to help boost your digital marketing efforts. If you haven’t seen part 1 yet where John shares an overview of how the approach generates, and engages cold traffic then remarkets, you can watch this video:     • 💣 Optimal Meta Ads Setup: L1, L2, & L...   👉 This video is from our You vs. Google Mastermind. Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 0:00 Intro 0:11 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2 3:30 Analysis of Campaign 6:20 Creative Strategy and Content 8:54 Case study and insights 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: a...

    15min

  4. 2 DE SET.

    Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1

    John shares his new strategic approach for using Meta Ads and Google Ads together to enhance the performance of digital marketing efforts. Watch this video to learn more about this strategy. Google doesn’t generate demand, but captures demand. Meta is good at generating demand, but poor at capturing demand. With these two key concepts, John developed a strategy to leverage each of the ad platforms' strengths. This uses L1, L2, and L3 campaigns in Meta Ads to generate and engage cold traffic then remarketing. Learn more about it here. 👉 This video is from our You vs. Google Mastermind. Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos: 🚀 Why I'm Moving Customers OFF of Performance Max:     • 🚀 Why I'm Moving Customers OFF of Per...   🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS:     • 🚀 Measuring Ad Success: Key Business ...   👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: a...

    9min

  5. 31 DE AGO.

    Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization

    Learn how to boost Your Meta Ads by customizing ad columns beyond the default settings to enhance data analysis. In this third and last part of the Meta Ads Campaign Structure series, Jonathan Paquin, one of our Meta Ads Account Managers, talks about: - Getting better insights with relevant performance metrics - Tracking and analyzing critical Meta Ads metrics - How Facebook charges for ad delivery - How to manage and monitor comments and engagement on ads - Audience targeting best practices - Bidding strategies and ad budget concerns If you haven’t seen the first and second parts of the Meta Ads Campaign Structure series, you can watch them here:     • 🚀 Meta Ads Campaign Structure | Part 1       • 🚀 Meta Ads Campaign Structure Part 2:...   0:00 Intro 0:35 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization 5:24 Viewing ad comments and reactions 9:05 Facebook charging methods 13:47 Campaign bid strategy tips 17:00 Audience targeting best practices 👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/ 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjFFSzhubWhGbmN4N1NReVVicnA5QXI1cmhMd3xBQ3Jtc0trSjFGR2RFU013TVJudnpDdVBKaHhSNXp5b2t1ajdYeDBka0tFNWl6cXhVNmpjbW9Ld1draXo5V29PTjhsZkpkZnkwalltX1pPQXY3dnpjSDZQdTc3MDkxTHlMclQwMkpXUmxzYkxFS3dTc29neWY5WQ&q=https%3A%2F%2Fsol8.com%2Fnewsletter%2F&v=IYfK5silmho" rel="noopener noreferrer"...

    17min

  6. 29 DE AGO.

    Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization

    Learn about how to set up your Meta Ads creatives, along with various strategies and optimization techniques with Jonathan Paquin, one of our Meta Ads Account Managers. In the second part of the Meta Ads Campaign Structure series, Jonathan talks about: - Creative formats and the most effective type to engage users - Advantage+ Shopping campaign - Actionable tips when creating headlines and ad copy - Tailoring your creatives for different ad placements - Managing your ads to boost engagement and performance If you haven’t seen part 1 of the Meta Ads Campaign Structure series, you can watch it here:     • 🚀 Meta Ads Campaign Structure | Part 1   👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/ 0:00 Intro 0:16 Meta Ads Campaign Structure Part 2: Creatives and Optimization 2:14 Advantage+ shopping campaign 7:11 Headline and ad copy recommendations 10:41 Info labels and the importance of managing ad engagement 13:45 Tip for maintaining engagement using Post IDs 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: a...

    15min

  7. 27 DE AGO.

    Want to Improve Your Website Conversion? Fix THIS

    Is your website ready for more traffic? Before optimizing your campaigns and driving traffic, you MUST make sure your website converts well. Otherwise, you might end up wasting your ad budget. In this video, our Senior Strategist Glen Wilson identifies and discusses various elements that can improve website conversion rates, such as effective call-to-action (CTA) placement and design, use of color psychology, and importance of readability. Discover how you can improve your website conversion rates using these effective website optimization techniques! 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC? Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/ 👉 Want to get customized strategies, actionable insights,...

    10min

  8. 25 DE AGO.

    5 Tips to Get More Conversions for High-Priced Products

    If you’re having challenges selling expensive, customizable products online, watch this video. Glen Wilson, Usama Khan, and Daniel Shephard talk about different marketing approaches to improve customer engagement and increase sales for eCommerce businesses that sell high-ticket items. - Understand the challenges and strategies involved in selling expensive products - Find out what conversion rate is typical for high-ticket items - Discover a simple and inexpensive way to dramatically improve your customer engagement (and turn inquiries into sales) 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC? Sign up for a FREE Growth Plan today: https://sol8.com/ap/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals. 🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns. -------------------------------------------------- ⬇️️ You can

    9min
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Sobre

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads

Informações

  • Criado por
    Solutions 8
  • Anos de atividade
    2022 - 2024
  • Episódios
    434
  • Classificação
    Livre
  • Copyright
    © Copyright 2024 Solutions 8
  • Site do podcast
    The Google Ads Podcast

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