The Gorgeous Effect

Julie Chenell + Cathy Olson
  • 5,0 (7)
  • NEGÓCIOS
  • SEMANAL
The Gorgeous Effect

Welcome to The Gorgeous Effect, the go-to podcast for marketers, entrepreneurs, and creatives looking for the “oomph” factor in their marketing that’s missing. Hosted by Julie Chenell and Cathy Olson, the powerhouse duo behind Funnel Gorgeous and FG Funnels, this show is your secret source for marketing strategies that just work…without you having to sacrifice quality or your brand. In each episode, Julie and Cathy pull back the curtain on their formula for creating visually stunning funnels that don't just look good—they convert like crazy. With real life examples and no-nonsense advice, they'll guide you through the do's and don'ts of blending design, copy, and irresistible offers that captivate and convert. Whether you're a scrappy entrepreneur, a freelancer on the grind, or part of a marketing team aiming to up your game, The Gorgeous Effect is here to help you stand out in the crowded digital landscape. So, grab your coffee (or your drink of choice) and get ready to unpack The Gorgeous Effect on your business. It's time to make your brand sticky and unforgettable.

Episódios

  1. The Dark Side of Market Research: Envy or Inspiration?

    HÁ 2 DIAS

    The Dark Side of Market Research: Envy or Inspiration?

    Julie and Cathy are diving deep into a topic that isn't often discussed — the dark side of market research. They explore how market research can morph from a beneficial tool into a detrimental habit that fuels imposter syndrome, envy, and a tendency to mimic rather than innovate. They share personal experiences on how they've navigated these potential pitfalls, discussing the importance of trusting your own creative ideas and the risks of focusing too heavily on competitors. As always, they'll give you the inside scoop on real business insights and practical advice on maintaining your unique identity amidst the noise. So grab your favorite beverage, settle in, and get ready to explore why sometimes, it's best to put those blinders on and listen to your own entrepreneurial instincts. Let’s unleash the Gorgeous Effect together!

    23min
  2. Double Your Audience: Social Media, Funnels, and Ads OH MY!

    29 DE NOV.

    Double Your Audience: Social Media, Funnels, and Ads OH MY!

    In today's episode, we're diving deep into strategic approaches to double your audience by next year. From kickstarting with goal-setting to examining the power of ads, we'll unravel how you can effectively scale your audience using free workshops, paid lead makers, and enticing creative ads. Whether you're just getting started or looking to give your audience growth a serious boost, we’ve got the strategies that’ll make your brand and offers discovered and loved. Tune in as we spill the secrets that took years of experience to perfect, designed to help you unleash the true power of the Gorgeous Effect in your business!

    22min
  3. Who's the BOSS: Copy VS. Design in Funnels

    22 DE NOV.

    Who's the BOSS: Copy VS. Design in Funnels

    In today's episode of The Gorgeous Effect, your hosts Julie Chenell and Cathy Olson dive into the playful yet insightful debate of who's the REAL boss in the world of funnels: Copy or Design? With their expertise in funnel creation and marketing, Julie and Cathy unravel the dynamic duo of copywriting and design, explaining how these elements work hand-in-hand to create stunning and successful funnels. Whether you're a newbie or a seasoned pro, they'll explore why great design is essential for readability and engagement, yet equally emphasize that persuasive copy is the backbone of any sales page. Tune in as they share insider tips, reveal the secret sauce that makes Funnel Gorgeous templates a game-changer, and how even amateurs can craft gorgeous, converting funnels. Ready to learn which one should lead the way in your next project? Let's get started!

    17min
  4. Offer Purgatory - Do You Keep Going?

    15 DE NOV.

    Offer Purgatory - Do You Keep Going?

    Ever had an offer that sells just enough to keep it afloat but not nearly enough to thrive? Today, we're diving into the world of business purgatory. Julie and Cathy explore the concept of a purgatory offer, sharing their insights on recognizing and addressing these tricky situations. They discuss the importance of data-driven strategies, the role of positioning and messaging, and how to navigate the emotional and business challenges of an offer that's stuck in limbo. If your business feels like it's caught between success and stagnation, this episode will provide the clarity and strategies you need to break free. Grab your coffee and join us for some real talk and tactical advice!

    20min
  5. When Life Gets Messy: Growing Your Business Through Personal Chaos

    8 DE NOV.

    When Life Gets Messy: Growing Your Business Through Personal Chaos

    In this raw and real episode of "The Gorgeous Effect", Julie and Cathy talk about building your business through life's plot twists - from wedding plans to recovery rooms. Julie and Cathy are getting real about what it takes to keep your business thriving when life has other plans. Between Julie's recent wedding whirlwind and Cathy's upcoming surgery, they're diving into the messy reality of entrepreneurship and sharing how they've managed to build Funnel Gorgeous through some of their craziest seasons yet. From protecting your sacred morning hours to using your business as a positive distraction, they're breaking down their practical (and sometimes surprising) approaches to staying productive in chaos. Whether you're dealing with health challenges, planning a major life event, or just trying to manage daily anxiety while running your business, this episode is packed with honest conversation and real-world strategies. So grab your coffee and get ready for some authentic talk about growing through the chaos - because let's face it, there's never a "perfect" time to build a business!

    21min
  6. AI: Friend or Foe? A Wake-Up Call for Marketers

    1 DE NOV.

    AI: Friend or Foe? A Wake-Up Call for Marketers

    In the whirlwind of modern marketing, artificial intelligence (AI) has emerged as a formidable force, promising to revolutionize industries and redefine how we connect with consumers. As Julie and Cathy discuss in the latest episode of "The Gorgeous Effect," AI is not just a fleeting trend—it's here to stay. Yet, as this technology continues to evolve, marketers face the dual challenge of keeping pace with rapid advancements and maintaining the human-centered approach that is the bedrock of effective marketing. Listen in as they discuss the upsides and challenges of using AI, the transformative impact it's having, and how to harness its power while maintaining the irreplaceable human touch. Grab your coffee and get ready to explore the thrilling, sometimes chilling world of AI with us!

    22min
  7. Fixing Profitability: Low Ticket and High Ticket Offers

    25 DE OUT.

    Fixing Profitability: Low Ticket and High Ticket Offers

    Welcome back to another deep-dive episode of "The Gorgeous Effect"! Today, Julie and Cathy are diving headfirst into the hot topic of profitability in digital marketing. Ever wondered where you're leaving money on the table with your digital offers or how to get the best bang for your buck with low ticket funnels? Cathy is putting Julie on the hot seat to uncover the secrets behind maximizing profitability. They'll explore strategic pricing, the psychology of price breaks, and the crucial elements of offer optimization. Whether you're running low, mid, or high ticket offers, Julie shares invaluable insights that can make all the difference in your funnel's success. From scaling tips to understanding profitability percentages, this episode is packed with actionable advice to help you unleash the full potential of your business. So, grab your coffee or something stronger, and let's dive in!

    27min
  8. Why Selling Feels So Hard (And How to Make it Easier)

    18 DE OUT.

    Why Selling Feels So Hard (And How to Make it Easier)

    Welcome to another exciting episode of the Gorgeous Effect! In today’s episode, hosts Julie Chenell and Cathy Olson dive into a topic that resonates with nearly every entrepreneur out there: why selling feels so hard and how to ease the process. As masters of the funnel world, Julie and Cathy peel back the layers of the sales struggle, from the fear of rejection to the overwhelming number of platforms each requiring a unique sales approach. They’ll explore the underpinnings of why selling is inherently difficult, discuss the power of truly believing in your product, and share insights into navigating rejection. Plus, they’ll dig into practical strategies to ensure your product’s success by focusing on crafting a stellar offer, copy, and design. So whether you’re a seasoned pro or just starting out, listen in as Julie and Cathy share their experiences, insights, and solutions in making the sales journey just a little bit easier. Grab your coffee and get ready for actionable advice that will transform how you approach selling in your business.

    25min
  9. Offer Lessons Learned After Reviewing 100 Client Ideas

    11 DE OUT.

    Offer Lessons Learned After Reviewing 100 Client Ideas

    In this eye-opening episode of 'The Gorgeous Effect,' Julie Chenell and Cathy Olson dive deep into the trenches of funnel creation, sharing invaluable insights gleaned from reviewing 100 client offers in just two weeks. From the importance of visual branding to the art of balancing your teacher and marketer hats, they unpack the common pitfalls and surprising revelations encountered during their intensive coaching sessions. Listen in as they discuss the critical role of offer positioning, the unexpected impact of logos on comprehension, and why your funnel builder choice can make or break your success. Julie and Cathy also pull back the curtain on their own recent funnel launch, revealing impressive conversion rates and the strategies that made it possible. Whether you're a seasoned marketer or just starting out, this episode is packed with practical wisdom to elevate your funnel game. From the psychology behind effective offers to the nuts and bolts of funnel technology, Julie and Cathy deliver a masterclass in creating irresistible, high-converting funnels. Let's begin!

    25min
  10. What 6 Years of 6-Figure Black Friday Sales Have Taught Us

    5 DE OUT.

    What 6 Years of 6-Figure Black Friday Sales Have Taught Us

    In today's episode, Julie Chenell and Cathy Olson are taking you on a journey through 6 years of Black Friday sales, sharing valuable insights and lessons they've gathered along the way. From fire sales and big-ol bundles to store-wide discounts and enticing catalogs, they've tried it all. This week, they reflect on what worked and didn't, and they plan to top themselves again for this year's upcoming sale. Whether you're a seasoned pro or just starting out with your own Black Friday strategies, you'll want to tune in for tried-and-true tips and fresh ideas that will help make your sale a success. Don't miss it!

    18min
  11. Marketing with Heart: The Tale of Funnel Gorgeous and Julie & Cathy's Meet-Cute

    5 DE OUT.

    Marketing with Heart: The Tale of Funnel Gorgeous and Julie & Cathy's Meet-Cute

    Welcome back to The Gorgeous Effect! In today’s episode, your hosts Julie Chenell and Cathy Olson dive deep into the origin story of our powerhouse company, Funnel Gorgeous. From initially running separate businesses to uniting for an incredibly successful joint project, our journey is nothing short of inspiring. We'll cover our formative milestones to navigating through the challenging terrain of 2020—ultimately pivoting to new programs and adopting cutting-edge software for FG Funnels. Hear our heartwarming reflections on personal growth, emotional struggles, and the importance of loyalty, as well as our decision to prioritize customer support over rapid expansion. Through this episode, you'll learn how we transformed a chance online meeting into a thriving business, how we handle market competition, and the key values that continue to drive our success. Tune in to hear our journey, filled with persistence, strategic shifts, and a focus on integrity, as we recount how Funnel Gorgeous went from an unintentional collaboration to a dominant force in the marketing space. Let's get started!

    43min
  12. Unfiltered Marketing: What They Don't Tell You

    5 DE OUT.

    Unfiltered Marketing: What They Don't Tell You

    Welcome to the very first episode of 'The Gorgeous Effect,' hosted by Julie Chenell and Cathy Olson. In this debut episode, titled 'Unfiltered Marketing,' we dive into the challenges of selling digital products and the key skills entrepreneurs need to thrive. We discuss the transition from high-ticket sales to selling through funnels and sales pages, emphasizing how crucial it is to become what we call a 'triple threat marketer.' This means mastering offer creation, copywriting, and design to effectively reach and convert audiences. Whether you're an expert in your field struggling to scale or you're interested in learning the secrets of successful digital marketing, this episode offers valuable insights into why these three skills are indispensable and how you can leverage them. Join us as we break down the complexities of digital marketing and share our journey to mastering these essential skills. Don't miss it!

    27min
  • 12 episódios

5
de 5
7 avaliações

Sobre

Welcome to The Gorgeous Effect, the go-to podcast for marketers, entrepreneurs, and creatives looking for the “oomph” factor in their marketing that’s missing. Hosted by Julie Chenell and Cathy Olson, the powerhouse duo behind Funnel Gorgeous and FG Funnels, this show is your secret source for marketing strategies that just work…without you having to sacrifice quality or your brand. In each episode, Julie and Cathy pull back the curtain on their formula for creating visually stunning funnels that don't just look good—they convert like crazy. With real life examples and no-nonsense advice, they'll guide you through the do's and don'ts of blending design, copy, and irresistible offers that captivate and convert. Whether you're a scrappy entrepreneur, a freelancer on the grind, or part of a marketing team aiming to up your game, The Gorgeous Effect is here to help you stand out in the crowded digital landscape. So, grab your coffee (or your drink of choice) and get ready to unpack The Gorgeous Effect on your business. It's time to make your brand sticky and unforgettable.

Informações

  • Criado por
    Julie Chenell + Cathy Olson
  • Anos de atividade
    2 mil
  • Episódios
    12
  • Classificação
    Livre
  • Site do podcast
    The Gorgeous Effect

Você também pode gostar de

Para ouvir episódios explícitos, inicie sessão.

Fique por dentro deste podcast

Inicie sessão ou crie uma conta para seguir podcasts, salvar episódios e receber as atualizações mais recentes.
Selecionar um país ou região

África, Oriente Médio e Índia

Ásia‑Pacífico

Europa

América Latina e Caribe

Estados Unidos e Canadá