72 episodes

Welcome to The Government Huddle with Brian Chidester, a new podcast from Government Marketing University. My entire career has been dedicated to marketing in the government space. And in the beginning, I never cared about the WHY. I was completely focused on the HOW. It was all about the tactics, the analytics, the ROI… rinse and repeat. Then I decided, I wanted to understand these programs and technologies the same way our customers do. It opened up a whole new world for me.

And that is what this show is about – “Aligning the WHY with the HOW” …taking a deep dive on current trends, making bold, educated predictions about the market, learning from expert guests and discovering innovative concepts on how to respond to all of this. So join us as we talk about all the things government marketers need to know about today, tomorrow and beyond.

The Government Huddle with Brian Chidester Brian Chidester

    • Government
    • 4.3 • 7 Ratings

Welcome to The Government Huddle with Brian Chidester, a new podcast from Government Marketing University. My entire career has been dedicated to marketing in the government space. And in the beginning, I never cared about the WHY. I was completely focused on the HOW. It was all about the tactics, the analytics, the ROI… rinse and repeat. Then I decided, I wanted to understand these programs and technologies the same way our customers do. It opened up a whole new world for me.

And that is what this show is about – “Aligning the WHY with the HOW” …taking a deep dive on current trends, making bold, educated predictions about the market, learning from expert guests and discovering innovative concepts on how to respond to all of this. So join us as we talk about all the things government marketers need to know about today, tomorrow and beyond.

    The One with the Canalys Chief Analyst

    The One with the Canalys Chief Analyst

    Jay McBain, Chief Analyst at Canalys for Channels, Partnerships and Ecosystems, keynote speaker, author and recently named a Top 8 Global Influencer by Channel Partners joins the show to discuss why the next decade of the channel ecosystem will be pivotal as the technology industry undergoes a major transformation. We also talk about how marketplace are going to disrupt the current model, the importance of “orchestration” and the growth that could bring to companies, and what governments need to do to adapt to all of this change.

    • 44 min
    The One with the Former NHL Defenseman

    The One with the Former NHL Defenseman

    Karl Alzner, former National Hockey League defenseman with the Washington Capitals and Partner Manager at ThunderCat Technology joins the show to talk about lessons that he learned during his career in the NHL and how they have translated to his new role in the government space. We also discuss why he decided to move into the public sector industry, what it takes to have staying power in challenging environments, and shares what some of the growing pains have been during his transition.

    • 45 min
    The One with the WalkMe VP

    The One with the WalkMe VP

    Billy Biggs, Vice President of Public Sector at WalkMe joins the show to discuss his views on the state of the customer and employee experience landscapes in government. We also talk about how the pandemic has impacted procurement in the public sector, he illustrates the importance of data for CX strategy, and his thoughts on hiring as we navigate what some are calling the “Great Resignation.”

    • 37 min
    The One with the Former FCC CIO

    The One with the Former FCC CIO

    Francisco Salguero, Digital Acceleration Architect at Salesforce and Former Chief Information Officer at Federal Communications Commission joins the show to discuss why technology is not the most important aspect to government digital transformation. We also talk about the impact Brazilian Jiu-Jitsu has had on his career, his advice to industry as they engage public sector leaders, and some of the non-technical challenges he faced sitting in the CIO role.

    • 44 min
    The One with the WeWork Federal Chief

    The One with the WeWork Federal Chief

    Daniel Mathews, Head of the Federal Government Practice at WeWork and the Former Commissioner of GSA’s Public Buildings Service joins the show to discuss how the pandemic and telework has changed the landscape of Federal real estate. We also discuss how WeWork is supporting data-driven decisions on the government’s building footprint, how the internet of things can support workplace evolution, and his thoughts on the future of work in government.

    • 45 min
    The One with the DISA Deputy Director

    The One with the DISA Deputy Director

    Major General Garrett Yee, Deputy Director at the Defense Information Systems Agency (DISA) joins the show to discuss his career in the United States Army and tough lessons he has learned along his journey. We also talk about what pulled him into military service, his priorities for the agency as it evolves, and his thoughts on what the biggest challenge the industry is facing right now and into the future.

    • 36 min

Customer Reviews

4.3 out of 5
7 Ratings

7 Ratings

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