Welcome to The Government Huddle with Brian Chidester, a new podcast from Government Marketing University. My entire career has been dedicated to marketing in the government space. And in the beginning, I never cared about the WHY. I was completely focused on the HOW. It was all about the tactics, the analytics, the ROI… rinse and repeat. Then I decided, I wanted to understand these programs and technologies the same way our customers do. It opened up a whole new world for me.
And that is what this show is about – “Aligning the WHY with the HOW” …taking a deep dive on current trends, making bold, educated predictions about the market, learning from expert guests and discovering innovative concepts on how to respond to all of this. So join us as we talk about all the things government marketers need to know about today, tomorrow and beyond.
The One with the Army Futures Command CIO
Hannah Hunt, Chief Innovation and Product Officer for the Army Futures Command, and a recent Forbes 30 Under 30 award recipient joins the show to discuss how the US Army is driving digital transformation efforts through internal software development. We also discuss her role at the US Air Force as Chief of Staff for their Kessel Run program, how digital transformation is changing the landscape of workforce recruitment and development, and how vulnerability has helped her as a leader.
The One with the Former NFL Wide Receiver
Austin Collie, former NFL wide receiver and current business development executive at JOLT Advantage Group joins the show to discuss what playing in the NFL taught him about becoming better in his role as an IT professional. We also discuss why RPA is bringing so much value to enterprise organizations, his secret to learning complex playbooks, and gives listeners a first-hand glimpse at what it is like to play in the Super Bowl.
The One with the Merritt Group Federal SVP
Matt Donovan, Senior Vice President for Government at Merritt Group joins the show to discuss the importance of developing agency-based marketing programs as part of your GTM strategy. We also discuss tactical steps to begin to building your messaging platform, new digital marketing technologies in the market you can take advantage of today, and best practices in delivering strategic value to your sales leaders.
The One with the UiPath Federal CTO
Jim Walker, Federal Chief Technology Officer at UiPath and former Deputy Chief Information Officer at NASA joins the show to discuss the evolution of robotic process automation in government. We also discuss the many ways that RPA has been vital to the public sector’s shift to a hybrid work environment, how the technology is supporting the future of work, and how it has become an important tool in a CIO’s toolbox.
The One with the City of Chattanooga CIO
Brent Messer, Chief Information Officer for the City of Chattanooga joins the show to discuss the city’s selection into the G20 Global Smart Cities program. We also discuss their move to completely remove paper from their enterprise environment and what he went through when the pandemic first kicked-off.
The One with the ServiceNow Federal CTO
Jonathan Alboum, Federal CTO at ServiceNow, and Former CIO at the Department of Agriculture joins the show to discuss the value low-code technology can bring to the public sector. We also discuss what government CIO’s are currently thinking as they enter a new normal and insights from his extensive career in the public sector.