The GPS Method: How Aya Kikimova's LeapEngine Determines Marketing Readiness in 15 Minutes | #27

In this episode of The Entrepreneur's Logbook, host Zachary Bernard sits down with Aya Kikimova, founder of LeapEngine, a digital marketing agency that brings Fortune 500-level strategies to startups and small businesses at a fraction of the cost. Aya shares her remarkable journey from immigrating to the US from Kazakhstan at 16, not knowing how to type on a computer, to managing over $50 million annually in ad spend at Microsoft and earning the prestigious Platinum Club Award given to just 0.01% of the company.

Key Topics & Timestamps

• AI in Marketing [00:00-04:00]
• The GPS Framework [06:00-08:00]
• Marketing Myths [16:00-19:00]
• ROI Measurement Mistakes [28:00-32:00]
• AI Implementation Strategy [22:00-26:00]
• Key Takeaways

• Ensure business readiness before marketing investment
• Test attribution by pausing different channels 
• Setting expectations - Focus on lifetime value, not short-term returns
• Choose AI tools with human guidance and verification

Aya Kikimova – LeapEngine

Website: leapengine.co

LinkedIn: https://www.linkedin.com/in/akikimova

Zachary Bernard – We Feature You PR

LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/

Personal site: https://zacharybernard.com/

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