The Grafted-In Marketing Podcast With Gary Morris focuses on direct response marketing methods that drive revenue and create scalable and predictible marketing results. Heavily influenced by direct response marketers like Jay Abraham, Dan Kennedy, David Ogilvy, Joe Polish, Dean Jackson, Gary Halbert, Clayton Makepeace, and others.
LO 11: Track Star - Why Tracking Your Marketing Can Change Your Life
As a business owner, avoid "brand exposure" terms unless you're making at least $100M in sales per year. It's a waste. You can do it but do it on the backs of direct response, predictable ROI's. You can find that one marketing investment that can change your life.
LO 10: Everte Farnell On Copywriting And Sales Mastery With the mAd Man Himself
So you own a business and you struggle in sales. I get it. We need to understand both sales and copywriting to grow. Everte Farnell knows this pain well.
On this episode of Leveraged Online, you'll hear how Everte kept getting in second place and sales and what he discovered about 1st place and a bunch of other gold you shouldn't miss. Find out more at graftedin.io
Find out more about Everte at...
LO 9: Principles and Methods...The Death of The Digital Marketer?
THE DIRECT RESPONSE MARKETER
#morrismarketing #directresponse #digitalmarketing
Gary Morris: The Death of The Digital Marketer Explained
• What does it mean to be a "Digital Marketer" (DM)?
• What is the evolution of someone in this field?
• Why is it so important for business owners to NOT let the DM run all their marketing?
• What are Micro verse Macro campaigns?
• What is a Direct Response Marketer (DRM)?
• Why you shouldn't get suckered into terms like "brand recognition" or "brand awareness"!
• How should you think of marketing as a whole going forward?
#marketing #brand #branding #digital #advertising #socialmedia #influencermarketing #contentmarketing
LO 8: The One Where I Talk To Nancy Wilk
Today on The Leveraged Online Business Marketing Podcast, we're talking with Nancy Wilk, from the infamous Appomattox, Virginia.
Part of Nancy and Don's business is renting out their facility for weddings, and we had a really interesting conversation about where to find your target market when it seems you need to search everywhere.
It's really is about finding the right fishing hole. We uncovered a few spots they should be casting their line.
It's a great time because large facilities (the usual competitor) can't open so essentially they have an open door to getting noticed if they market right, now.
If you have a facility you rent out even as a developer, this could help you think through finding a target market to reach out to.
LO 7: The One Where I Talk About Giraffes and Turtles
LO 6: Marketing Vs Branding With SEO Expert Dan Shure
In this episode, Dan and I discuss breakout industries in light of Covid-19 and how to find the businesses that are thriving. You can find this video on Grafted-In LLC youtube channel.