The Great Debate: In-House Marketers vs. Consultants on B2B Conferences - Ashley Faus and Mark Evans Funky Marketing: Bold Strategies for B2B Growth and Revenue

Are you tired of the same old debates about in-house vs. consultant speakers at conferences? Dive into our latest podcast episode where we break down this hot topic, and explore what's on the horizon for marketing with insights from industry pros Ashley Fosse and Mark Evans.



In this episode, you'll uncover:



- The ongoing debate: In-house marketers vs. consultants – who really brings more value to events?

- Insider insights: From the lifecycle marketing head at Atlassian and a strategic advisor for B2B SaaS companies.

- Future of marketing: How AI and personal branding on LinkedIn are shaping the landscape.

- Real talk: The truth about selling at conferences and why everyone's doing it – yes, even in-house marketers.

- The power of execution: Why actual results trump theoretical knowledge every time.



Ashley and Mark share their firsthand experiences, debunking myths and revealing how conferences can be more than just a sales pitch. From interactive panels to rethinking networking, this episode is packed with actionable insights.



🌟 Key takeaways include:



- The importance of authenticity and real-world application in presentations.

- How to leverage AI without losing the human touch.

- The evolving role of conferences in building genuine connections and fostering community.



This isn't just another marketing discussion; it's a roadmap to navigating the shifting sands of the industry with grace and strategy. Whether you're organizing events or looking to elevate your marketing game, there's something in here for you.



Connect with Ashley: https://www.linkedin.com/in/ashleyfaus/

Connect with Mark: https://www.linkedin.com/in/markev/



Timestamps:

00:00 Intro

0:14 Event organizers inviting in-house vs. consultant marketers to speak

1:37 Marketing and sales tactics at conferences

5:56 Perception of sales pitches in conference talks

9:22 Conference sponsorships and speaker credibility

10:50 Marketing strategy and execution insights

18:50 Improving conferences with interactive panels and intentional networking

20:37 Event networking and matching goals

28:00 Organizing a conference with a unique format

29:37 Event size and attendee demographics

34:35 Marketing trends, AI, and personal connection

41:40 Marketing trends in 2024, focusing on storytelling and personal connections.

43:38 B2B marketing strategies and conference attendance



Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.



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