THE GREAT RESET

In this special episode, Rich LeFurgy, General Partner, Archer Advisers, Director of the 4A’s Institute of Advanced Advertising Studies (San Francisco), and Founding Chairman, Interactive Advertising Bureau, discusses the coming reset in the digital media experience, how (read: more fun!) employees will want to be back at work more often and how AI is going to transform the creative process, from executions to campaigns to strategic development.

FURTHER READING LINKS:
Archer Advisors
Interactive Advertising Bureau
4As Institute of Advanced Advertising Studies

Consumer Value Equation Reset NYT: All Advantage: Get Paid for Surfing the Web
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