The Greg McKeown Podcast Greg McKeown

This is part three of a four part solo series on solving the right problem in the life of business and in the business of life. It matters because nothing is more irrelevant or even dangerous as solving the wrong problem. In today's episode, I'm going to go deeper in how to implement the Jobs to Be Done framework. By the end of today's episode, you will have a simple process that you can follow, care of Tony Ulwick, for how to turn innovation from an art to a science.
This is part 3 of a 4-part series.

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Click here to listen to Part 2 of 4

Today we have part two of my conversation with Philippa Langley. Philippa describes herself as an ordinary person, and maybe she is, but she has achieved an extraordinary mission. She found, against all possible odds, where King Richard III was buried. Nobody else believed her. Nobody in the academies took her seriously, but she had a conviction, a sense, an intuition that she knew where he would be and that's why she kept focusing on it again, and again, and again for eight years. Her story has been written in a book called The Lost King, and now a movie by the same name. By the end of this episode, you'll be able to use intuition in being able to find and solve the right problem in your life. 
Learn more from Philippa here: https://www.philippalangley.co.uk/

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Have you ever worked to launch a product or a service only to see it go flat in the market? Have you ever developed an initiative internally at work only to see the launch fall completely flat? Have you ever put time and energy, and resources into a relationship only to see it go south? Today I will share a powerful failure story, something counterintuitive I have learned, and some actionable advice. By the end of this episode, you will have a six-word question that you can use at work and at home to make sure that you are solving the right problem.
This is part 2 of a 4-part series.
Click here to listen to Part 1 of 4

Have you ever felt an intuitive insight pull you towards a particular direction? Have you ever had an experience that you knew was right even though you didn't yet have evidence to support it? Well, today is part one in a two-part series with Philippa Langley. You might not know that name, but perhaps you've heard of a movie that came out recently. It's called The Lost King. It's a dramatic representation of a true story about how Philippa felt an extraordinary desire to discover where King Richard III was buried. The journey is fascinating.
Learn more from Philippa here: https://www.philippalangley.co.uk/

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Learn more about my books and courses at GregMcKeown.com

Have you ever been so busy addressing peripheral issues but have that sinking feeling that the real core of the issue is not being addressed? This is part one of a four-part solo series on that subject, and upcoming guest episodes will also be providing more insight on the same subject. By the end of today's episode, you will understand that the seminal research was produced on the distinctive difference between problem finding and problem solving, and you'll begin your journey of improving skill in this essential area.

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Today is part two of my interview with Bruce Feiler. Bruce is the author of six consecutive New York Times bestselling books. He's a deep thinker and he's interviewed thousands of people to try to understand what really leads to a higher contribution. His research shows that thinking of work as a single linear career where your job is to go higher and higher is not the way to maximize contribution. By the end of this episode, among other things, you will have what Bruce feels is the single most powerful question he has ever discovered for helping people – to find what their real essential mission and calling in life is.

Learn more about Bruce here: https://www.brucefeiler.com/

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Learn more about my books and courses at GregMcKeown.com