The Growth Signal

Alyssa Nolte

Customer relationships are changing. In a world where trust is earned (not assumed) and expectations evolve overnight, revenue leaders can’t afford to rely on old playbooks. The Growth Signal is your front-row seat to the conversations shaping the future of customer relationships. Hosted by Alyssa Nolte, each episode features honest, unscripted conversations with leaders in sales, customer success, marketing, and growth. No slides. No buzzwords. Just smart people wrestling with how to build trust, drive impact, and stay one step ahead. Whether you're trying to scale post-sale strategy, drive proactive engagement, or rethink what customer success really means - this podcast will help you lead the way. -- Connect with Alyssa: https://www.linkedin.com/in/alyssanolte/ Follow the Podcast on LinkedIn: https://www.linkedin.com/company/the-growth-signal/ -- Tools I Use (May Contain Affiliate Links) Host on RSS.comEdit in DescriptRecord in StreamyardCover Art on CanvaFinds Guests on Podmatch

  1. Stop Competing on Price. Give Buyers a Reason to Choose You with John Dwyer

    2d ago

    Stop Competing on Price. Give Buyers a Reason to Choose You with John Dwyer

    Most businesses are fighting the wrong battle. They cut prices, offer discounts, and race to the bottom hoping to win more customers. But what if the better strategy is to stop competing on price altogether? Alyssa Nolte sits down with John Dwyer to explore a simple idea that has helped businesses generate more leads, increase conversions, and stand out in crowded markets: give buyers a reason to choose you that has nothing to do with price. John shares why he believes most companies are leaving money on the table by focusing on discounts instead of incentives. From McDonald's Happy Meal toys to vacation giveaways and lead generation contests, he explains how businesses can create offers that grab attention, build demand, and protect their margins. If you're tired of lowering prices to win business, this conversation will make you rethink the future of customer relationships. 3 Key Takeaways Stop competing on price: The moment you lower your price, a competitor can lower theirs too. Strong incentives are often harder to copy and create more perceived value.The best bonus isn't more of what you sell: John argues that incentives work best when they are valuable to the buyer but separate from your core product or service.Contests can attract highly qualified leads: People enter contests for things they actually want. That makes contests a powerful way to identify prospects who are already interested in buying.Resources and People Mentioned John DwyerThe Institute of Wowtheinstituteofwow.comVacations Incentivevacationsincentive.comSeth GodinPurple CowJerry SeinfeldRichard BransonWant more conversations about customer behavior, growth, and rethinking how people buy? alyssanolte.substack.comlinkedin.com/in/alyssanolte

    21 min
  2. The Future of Customer Success Is Autonomous with Abby Hammer

    May 28

    The Future of Customer Success Is Autonomous with Abby Hammer

    Customer success teams are drowning in admin work while customers expect more personalization than ever. Abby Hammer says AI is about to change that. Not by replacing relationships, but by finally making real customer relationships possible again. Alyssa Nolte and Abby Hammer dig into what autonomous customer success actually means, why most companies are thinking about AI the wrong way, and how customer success became more about process than people. They also unpack the growing gap between customer support and customer success, the risks of bad AI implementation, and why the future belongs to teams that rethink how humans and AI work together. If you lead customer success, sales, marketing, product, or operations, this conversation will challenge how you think about AI, automation, and the future of customer relationships. Key Takeaways: Why AI could make customer success more human, not lessThe biggest mistakes companies make when implementing AIHow better customer data and context create better customer experiencesResources and People Mentioned: Abby HammerChurnZeroZeroIn by ChurnZeroMel SavageSalesforceCRM and customer success platformsAI and automation in customer successConnect with Alyssa Nolte: alyssanolte.substack.com linkedin.com/in/alyssanolte

    31 min
  3. Everybody Can Be a Great Speaker with Lynn Neillie

    May 21

    Everybody Can Be a Great Speaker with Lynn Neillie

    Good speakers do not just talk more. They listen better. Alyssa Nolte sits down with Lynn Neillie to rethink what great communication actually looks like in sales, leadership, and business relationships. If you have ever felt awkward speaking on camera, struggled through sales calls, or wondered why some people instantly make you feel heard, this conversation will click immediately. Lynn shares why silence is one of the most powerful communication tools we have, why asking better questions changes everything, and how trust is built long before a pitch ever starts. Alyssa also opens up about starting podcasting because of her fear of public speaking, and how practicing in public changed her career. This episode is for anyone trying to become a better communicator without sounding fake, scripted, or salesy. Key Takeaways: Great speakers ask great questions. Communication is not about talking nonstop.The best sales conversations feel personal, not transactional.Trust is built when people feel heard, especially when things go wrong.Alyssa and Lynn also talk about: Why silence matters in presentations and sales callsThe “Texas Two-Step” approach to sellingHow to personalize demos and client conversationsWhy accountability builds confidenceWhat comedians understand about audience engagementThe difference between lecturing and teachingWhy saying “I don’t know” can actually build trustResources and People Mentioned: Patrick Lencioni - The Five Dysfunctions of a TeamThe Ideal Team Player - Dr. Andy NeelyThe Golden Principles: Life and Leadership Lessons of a Rescue DogRed Rocks AustinLynn Neillie on LinkedInalyssanolte.substack.comlinkedin.com/in/alyssanolte

    25 min
  4. How Businesses Accidentally Train Customers to Lie

    May 13 ·  Bonus

    How Businesses Accidentally Train Customers to Lie

    You can’t build great AI on top of bad customer behavior. And sometimes… businesses are the ones creating the behavior. After a frustrating moment in a dentist waiting room, Alyssa unpacks how outdated systems, unnecessary friction, and “required” fields are quietly training customers to give incomplete, inaccurate, or fake information. Because when the process feels like busy work, people stop trying to help you. This Field Note explores the connection between customer experience, operational design, and the future of AI powered businesses. What happens when the systems designed to collect better data are actually making your data worse?

    8 min
  5. Build a Personal Brand Before AI Makes the Choice for You with Chris Panteli

    May 12

    Build a Personal Brand Before AI Makes the Choice for You with Chris Panteli

    If ChatGPT had to recommend one person in your industry tomorrow… would it say your name? Alyssa Nolte and Chris Panteli unpack why personal branding is no longer just for influencers, authors, or celebrity CEOs. AI search is changing how people discover businesses, experts, and service providers. Instead of showing a list of companies, tools like ChatGPT and Perplexity are starting to recommend actual people. That changes everything. From real estate agents and lawyers to consultants and local business owners, your online presence now shapes whether AI trusts you enough to recommend you. Chris explains how personal brands, SEO, podcasts, reviews, social profiles, and media mentions all work together to influence AI search results. If you care about marketing, SEO, AI, customer trust, or the future of discoverability, this conversation will make you rethink how customer relationships are built online. Key Takeaways: AI search is shifting from companies to people ChatGPT is starting to recommend specific experts instead of just linking to websites.Your online presence needs consistency Your website, LinkedIn, social media, reviews, and bios all help AI understand who you are and what you do.Local businesses are not exempt Realtors, lawyers, contractors, and small business owners may be impacted faster than they think.Chris Panteli shares practical advice for building a personal brand that AI can recognize and trust, including: How to optimize your digital presenceWhy podcasts and media mentions matterWhat AI tools actually “know” about youHow to influence AI search results without paid adsWhy reputation and trust signals matter more than everResources & People Mentioned: Martin Lewis / Money Saving Expert OpenAI ChatGPT Perplexity Claude Sam Altman linkify.io/cheat-sheetMore from Alyssa Nolte: alyssanolte.substack.com linkedin.com/in/alyssanolte

    24 min
  6. AI Can Write Your Content But It Can’t Be You with Dave Gulas

    May 5

    AI Can Write Your Content But It Can’t Be You with Dave Gulas

    AI can write faster than you. But it might also erase what makes you worth listening to. Alyssa Nolte and Dave Gulas dig into what happens when everyone uses the same tools and starts to sound the same... and why that’s a real risk for your brand, your content, and your customer relationships. This conversation challenges the idea that more content equals better results. Instead, it pushes you to rethink how you show up, how you use AI, and what actually builds trust with real people. If you’ve ever felt like your content is starting to sound generic or you’re relying too much on AI, this one will hit. Alyssa Nolte and Dave Gulas share real examples from building businesses, running podcasts, and testing AI in the wild. Some of it works. Some of it backfires. All of it points to one thing... you can’t outsource being human. Why you should listen: If you create content, lead a team, or care about how customers experience your brand, this episode will help you rethink where AI fits and where it doesn’t. Key takeaways: AI is a tool, not a replacement. It should support your thinking, not replace your voice.More content isn’t the goal. Better, more human content is what stands out.Bad AI experiences can damage trust fast, especially in sales and customer interactions.People and resources mentioned: Dave Gulas Alan Lazarus Next Level University podcast Beyond Fulfillment podcastFollow Alyssa Nolte: alyssanolte.substack.com linkedin.com/in/alyssanolte

    25 min
  7. Progress Beats Perfection in Sales and Growth with Ben Wright

    Apr 28

    Progress Beats Perfection in Sales and Growth with Ben Wright

    Progress beats perfection. Especially in sales. What if growth is not about doing more, but doing small things better? Alyssa Nolte and Ben Wright rethink customer relationships through a simple but powerful idea: progress creates momentum. Perfection creates delay. If you lead a team, run a business, or want to improve how you sell, this conversation will challenge how you think about growth. Ben Wright shares why the best sales teams do not win by chasing flawless execution. They win by making small improvements, staying close to customers, and building trust in every interaction. Alyssa and Ben explore why many businesses overcomplicate growth, where sales processes break down, and how better customer experiences can drive more revenue without adding more leads. Why listen: If you have ever felt stuck trying to “get it right” before making a move, this episode is for you. You will walk away with practical ideas to improve sales performance, strengthen customer relationships, and rethink how progress actually happens. 3 Key Takeaways: Why progress over perfection can unlock faster business growthHow small improvements in your sales process can compound over timeWhy customer experience often matters more than price in winning dealsResources and People Mentioned: Ben Wright - Stronger Sales TeamsSold Out Sales Teams AcademyMoonshots podcast with Peter DiamandisAlex HormoziAtomic Habits by James ClearConnect with Ben Wright: strongersalesteams.comLinkedIn: Coach Ben WrightConnect with Alyssa Nolte: alyssanolte.substack.comlinkedin.com/in/alyssanolte

    25 min
  8. 99% of Marketing Advice Is Setting You Up to Fail with Rachel Allen

    Apr 21

    99% of Marketing Advice Is Setting You Up to Fail with Rachel Allen

    Most marketing advice is built to fail you. Not because you’re doing it wrong… but because it was never designed to work the way you think. Alyssa Nolte sits down with Rachel Allen to rethink what actually drives sales today. Funnels, hacks, and “proven systems” promise results, but most ignore how buying really happens. This conversation breaks that down in plain language and shows a better path forward. If you’ve ever felt like you’re doing all the right marketing things and still not seeing results, this one will hit. It’s about trust, timing, relationships, and why the old playbook is falling apart. Why listen You’ll walk away with a clearer way to think about marketing that actually matches how people buy today. Less guesswork, less noise, more clarity. 3 key takeaways: Sales only happen when four things align: right thing, right person, right time, right wayRelationships matter more than funnels… people buy from people they trustMost “systems” fail because they worked once, not because they work alwaysThis episode is a fresh take on rethinking the future of customer relationships and what it really means to connect with buyers in a crowded market. Resources and people mentioned: Rachel Allen - boltfromthebluecopywriting.comTanya Kubo - Find Your Freaks podcastBook: Indirect Work by Carol SanfordAlyssa Nolte: alyssanolte.substack.comlinkedin.com/in/alyssanolte

    25 min
See All (158)

Trailer

5
out of 5
9 Ratings

About

Customer relationships are changing. In a world where trust is earned (not assumed) and expectations evolve overnight, revenue leaders can’t afford to rely on old playbooks. The Growth Signal is your front-row seat to the conversations shaping the future of customer relationships. Hosted by Alyssa Nolte, each episode features honest, unscripted conversations with leaders in sales, customer success, marketing, and growth. No slides. No buzzwords. Just smart people wrestling with how to build trust, drive impact, and stay one step ahead. Whether you're trying to scale post-sale strategy, drive proactive engagement, or rethink what customer success really means - this podcast will help you lead the way. -- Connect with Alyssa: https://www.linkedin.com/in/alyssanolte/ Follow the Podcast on LinkedIn: https://www.linkedin.com/company/the-growth-signal/ -- Tools I Use (May Contain Affiliate Links) Host on RSS.comEdit in DescriptRecord in StreamyardCover Art on CanvaFinds Guests on Podmatch

Information

  • Creator
    Alyssa Nolte
  • Years Active
    2025 - 2026
  • Episodes
    158
  • Rating
    Explicit
  • Copyright
    © 2026 The Growth Signal
  • Show Website
    The Growth Signal