Welcome to The Growth Theory, where you will learn insights, strategies, and the stories behind the fastest-growing ecommerce brands. In this podcast, Andrei Negrau interviews top ecommerce and DTC founders and operators who share playbooks and strategies used for scaling their companies.
A must-listen if you're building your own ecommerce or DTC company or working for a growth team at an ecommerce company.
Add me on Linkedin to start the conversation: https://www.linkedin.com/in/negrau/
This show is brought to you by Cartloop.
How to Disrupt an Industry with Eric Glader from Powerdot
Powerdot is disrupting the EMS industry. The vision of Eric Glader, founder and CEO of Powerdot, is to give people easy and affordable access to world-class muscular therapy, right in the comfort of their homes, in the gym, or on the field. Listen to this episode to hear Eric's story from pre-launch to building an 8-figure global brand that's changing the world.
From Zero to $50M Hero with On-Demand Jewelry with Eric Toz of ShineOn
Eric Toczko is the Founder of ShineOn, a manufacturing company, and a platform that makes it easy for online sellers to sell made-to-order, personalized jewelry with no inventory. In this episode, you’ll get to know the ups and downs of building a leading on-demand, handcrafted personalized goods platform. From what it means to be an entrepreneur, dealing with failure, finding product-market-fit, building a team, and much more.
Raising a $1.3M seed round from VCs was one of the turning points for ShineOn. You’ll learn what was like for Eric to bounce back from almost burning the entire round in less than 8 months.
Leading a $4-Million Indiegogo Campaign with Tuoyo Memuduaghan from BionicGym
Only 5% of products launched on crowdfunding platforms ever really see the light of day. BionicGym is one of them.
In this episode, Tuoyo Memuduaghan, co-founder of BionicGym, walks us through the process of crowdfunding a product through Indiegogo and the challenges they encountered along the way. BionicGym surpassed its initial goal of raising $20,000 by far, ending up with just under $4M in record time.
Inventing a Multi-Million Dollar Sport with Chris Meade from Crossnet
CROSSNET is the world's first four square volleyball game that you can set up on various surfaces: sand, grass or indoors. Chris Meade, co-founder of CROSSNET joined Andrei to talk about how they went from a small DTC company to a solid retail brand with products across 1500 stores in the USA.
Weighing on Weighted Blankets with Aaron Spivak from Hush Blankets
In this episode, our guest is Aaron Spivak, CEO and Co-founder of Hush Blankets, a sleep company that is constantly developing new ways for their customers to achieve a higher quality of sleep.
In 2018 they launched the first version of the Hush Blanket and wrapped up the year at $600k in sales. By May 2019, they had already reached $3.4M in sales, with placements in hundreds of retail stores across Canada and are now on their way to cap 2020 with $20M in sales.
Product-Market Fit and Beyond with Sam Mendelsohn from Sivana Spirit
In this episode, we are joined by Sam Mendelsohn from Sivana Spirit. Sam talked to us about what it takes to build a globally acclaimed brand and the ins and outs of engineering product-market fit. He mentions that validating a product need is as straightforward as finding a product that fills a need in an area you are experienced in and following the guidelines of your customer as well as your own use of the product. We also talked about the history of the brand, taking it from a small family business to a leading DTC brand. Today, Sivana Spirit is among the Top 1% Shopify stores, and Sam tells us they were among the first 200 Shopify stores, back when Shopify was an emerging brand with less than 20 employees.