The Grunt Workers Show James C. Zolman

When something is Academy award-winning, you know that it’s not just top quality, it’s also something worth millions of dollars. Maria Juan’s ad campaign for PeerFit is exactly that!

Find out how her genius marketing strategy allowed PeerFit to pivot from direct-to-customer to corporate wellness seamlessly, positioning them to earn skyrocketing profits in just 5 years.

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Maria describes what separates PeerFit from other wellness programs, how they were ahead of the curve in virtual streaming, as well as a brief rundown on their project management process.

Maria shares her thoughts on the future of fitness and marketing especially after the pandemic is over.

Finally she tells us what it’s like to be a work-from-home mom, as well as a few tidbits on her hobbies and interests.

*This episode was recorded in 2020 and was reposted from our archive. 
Thanks for listening! - gruntworkers.com

We know that customer experience is important, but just how important? It turns out, by not optimizing this area of your business, you’re leaving hundreds of thousands or even millions of revenue on the table!

Roy Atkinson explains in full detail the four key areas of his “experience ecosystem” and how making both customers and employees happy results in a more profitable business enterprise.

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We learn more about Roy’s take on how the pandemic is actually not an anomaly but an “accelerator” for change.

Roy will also share with us his humble beginnings and the heroes who helped him become the powerhouse consultant that he is today.

*This episode was recorded in 2020 and was reposted from our archive.
Thanks for listening! - gruntworkers.com

Engagement, sales, and loyalty: this is the trifecta that all businesses strive for. If your business is struggling, it might be because you’re doing poorly in one or two parts of this equation.

In this episode we talk to Mary Brodie, an experienced strategist and the founder of Gearmark. We talk about strategizing for businesses during a pandemic and adjusting your campaigns to meet changing attitudes and trends.

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Mary tells us the importance of authenticity in online conversations and how chatbots can be used effectively.

She also talks to us about the happy accident that got her started in the industry and her journey towards success.

Finally, she shares with us what she’s been doing outside of work, and how people like Bernie Sanders and Antonio Demasio helped her become the inspirational figure she is now.

*This episode was recorded in 2021 and was reposted from our archive.
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Sometimes all it takes is an idea, and by listening to the people you want to sell to, you figure out how to turn this seed into a full-blown business solution that’s potentially worth millions.

In this episode we talked to Steve Hartert, CMO of the hugely successful JotForm platform. We discussed how he and his team were able to build an enterprise product just by looking at the metrics, listening to their clients, and going with their gut.

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Steve shares about his most successful marketing story working with the transport ministry in Sydney, Australia, as well as his brush with failure early on in his career.

He also shares with us his journey to becoming the JotForm CMO, and who he’s listened to along the way.

Finally, he’ll tell us a bit about his personal life, his hobbies, and his love for the Green Bay Packers!

*This episode was recorded in 2020 and was reposted from our archive.
Thanks for listening! - gruntworkers.com

Is it possible to learn extensive marketing theory and strategy in a shortened span of time? Raul Ochoa is building a podcast that will do exactly just that!

In this episode, we are going to learn how Raul came up with the idea of condensing marketing strategies, techniques, and tactics into what he calls One-Page SOPs (Standard Operating Procedures) and converting them into an easily digestible podcast form.

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We’re going to learn the importance of LinkedIn as a scalable resource of leads, and how it’s as important as other social media platforms in terms of generating product interest.

Raul will also give us some insight on the importance of building relationships and how customizing your solutions to fit the customer’s needs is key.

Lastly, we will delve a little bit into Raul’s life, his recommended reading materials, and the impetus that drove him into becoming an entrepreneur.

*This episode was recorded in 2020 and was reposted from our archive.
Thanks for listening! - gruntworkers.com

Tamar Weinberg, a leader in the digital marketing and digital PR industry, battled depression for years...

In this episode, Tamar shares her story from being at the top of her game with getting published by a world-renowned book publisher to falling hard into postpartum depression and clawing her way out of that darkness to start a new business and being a light to others who may be on a similar journey.

Listen now to find out how Tamar got her new company featured on Gary Vaynerchuk’s show!

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When you listen to this episode, you’ll discover:

- 4 key ideas that helped Tamar renew herself and rise up from depression
- How community and professional help are powerful resources (and you have more people on your side than you know!)
- How to use NLP Anchors to help yourself AND to take your marketing to the next level
- How to compete in hyper-competitive commoditized markets without fear of losing

*This episode was recorded in 2020 and was reposted from our archive.
Thanks for listening! - gruntworkers.com