7 episodes

You have seen their ads or marketing materials, but who are the people behind these campaigns and what do they know?James C. Zolman interviews marketers from main street shops to wall street firms.He pulls back the curtains on what's working in digital marketing right now so you can test it for yourself and see if these tactics or strategies will work for you.Each episode includes world-class marketing insights from digital marketing managers to CMOs across a wide variety of industries and disciplines.Learn from former Googlers to local credit union marketing leaders, people who worked with Steve Jobs to pioneers of influencer marketing platforms, senior marketing management at multi-billion-dollar public companies to main street marketers, and so many more amazing people.Plus, get to know who they are outside of work... their family life, hobbies, and more!

The Grunt Workers Show James C. Zolman

    • Business
    • 5.0 • 5 Ratings

You have seen their ads or marketing materials, but who are the people behind these campaigns and what do they know?James C. Zolman interviews marketers from main street shops to wall street firms.He pulls back the curtains on what's working in digital marketing right now so you can test it for yourself and see if these tactics or strategies will work for you.Each episode includes world-class marketing insights from digital marketing managers to CMOs across a wide variety of industries and disciplines.Learn from former Googlers to local credit union marketing leaders, people who worked with Steve Jobs to pioneers of influencer marketing platforms, senior marketing management at multi-billion-dollar public companies to main street marketers, and so many more amazing people.Plus, get to know who they are outside of work... their family life, hobbies, and more!

    Discover How Understanding User Experiences Will Make You A Better Marketer

    Discover How Understanding User Experiences Will Make You A Better Marketer

    “Really great user experience, if done well, is completely invisible.” - Jared Spool

    One of the most effective ways to increase word of mouth online or offline is through a fantastic experience worth sharing.

    In other words, the user's experience should mean almost EVERYTHING to a marketer because it makes marketing easier!

    In this episode we learn how to be a better marketer by deeply understanding the user and how they interact with our own products or better yet - how they accomplish their goals with our products.

    PLUS

    - Discover how to think about the user’s experience as a marketer
    - Learn one powerful technique that will help you stay ahead of your competitors
    - Find out what Jared does to disconnect and unwind after changing the world every day with better UX

    Who is our guest in this episode?

    Jared M. Spool is the Maker of Awesomeness at Center Centre – UIE.

    If you’ve ever seen Jared speak about user experience (UX) design, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He started working in the field of usability and user experience in 1978, before the terms "usability" and "UX" were ever associated with computers.

    While he led UIE, the industry research firm he started in 1988, the field of UX design emerged and Jared helped define what makes UX designers successful all over the world. UIE's world-class research organization produces conferences and workshops all over the world and for companies in every industry.

    In 2016, with Dr. Leslie Jensen-Inman, he opened Center Centre, a new school in Chattanooga, TN to create the next generation of industry-ready UX Designers. They created a revolutionary approach to vocational training, infusing Jared's decades of UX experience with Leslie's mastery of experience-based learning methodologies. UIE joined forces with Center Centre and now delivers the best professional development workshops, masterclasses, and conferences in the UX Design industry.

    For 23 years he was the conference chair and keynote speaker at the now retired annual UI Conferences and UX Immersion Conferences, and he manages to squeeze in a fair amount of writing time. He is a co-author of Web Usability: A Designer’s Guide and Web Anatomy: Interaction Design Frameworks that Work.

    You'll find his writing at uie.com. You can also follow his adventures on Twitter at @jmspool, where he tweets daily about UX design, design strategy, design education, and the wondrous customer service habits of the airline industry.

    • 1 hr
    Discover One Smart Way That Small Businesses Can Compete Against Enterprise Ad Budgets

    Discover One Smart Way That Small Businesses Can Compete Against Enterprise Ad Budgets

    How can small businesses acquire the marketing tools and resources large companies have? Is it possible for you to launch $50,000 campaigns for a fraction of the price? 
    In this episode, Josh Aston and his brand new company Above the Fold will explain how he’s bringing his 15 years of experience working at billion-dollar companies to small and medium-sized businesses.
    PLUS
    Josh will share with us what Above the Fold is exactly and what separates them from, well, the fold. He’ll give us examples of some of the campaigns he’s done in the short time he’s operated the company.
    He will also share with us stories of success and failure in the digital marketing space, and how these experiences helped cement his status as a leader in the world of digital marketing.
    Also, he’ll talk about how he got into marketing in the first place, finding that precious work/life balance, and the importance of collaboration even during the pandemic.

    • 46 min
    From Working Minimum Wage to Managing $30 Million Cash Deals: Marty Fahncke’s Rise as the Adventurous Marketer

    From Working Minimum Wage to Managing $30 Million Cash Deals: Marty Fahncke’s Rise as the Adventurous Marketer

    Ever wonder how you could squeeze the most out of your business processes without spending any money? Would you like to build revenue streams out of existing infrastructure by just thinking differently? 


    In this episode, Marty Fahncke will share with us how he has mastered looking at operational inefficiencies and turning them into additional revenue streams.


    PLUS


    He will tell us all about his journey as the adventurous marketer from his humble beginnings as a telemarketer to how he’s regularly handling million-dollar cash deals with high-profile clients.


    He will also share with us specific stories on how he thinks multi-channel marketing actually works in the modern world, and how to do it to create an unprecedented upsurge in profits.


    Finally, he’ll share with us his thoughts on pandemic-ridden businesses and how to come out stronger in these trying times.


    Want to learn more about Marty Fahncke?


    For over 30 years, Marty's career (like his life) has been one big adventure. Starting in the mid-1980's as a front line order agent at what would eventually become the world’s largest call center, to becoming one of the pioneers of online marketing, to helping launch the International infomercial business, to finding early success in social media marketing, speaking on stages around the world, and much, much more.


    In his career, Marty has successfully sold everything from Elvis's '68 comeback album, to fitness equipment, to real estate, and even entire companies!


    Along the way, Marty's marketing efforts have sold over 1 Billion dollars in goods and services, and over $300 million in business acquisitions and divestitures.


    Connect with Marty on LinkedIn at https://www.linkedin.com/in/martyfahncke/

    • 52 min
    When Your Stories Are Trash Your Deal Size Is Small

    When Your Stories Are Trash Your Deal Size Is Small

    How do multi-million dollar deals get done at a billion dollar company?

    And how does that help marketers or business owners who aren’t doing multi-million dollar deals?

    It all comes down to story.

    Story story story.

    Stories are told at billion dollar companies… the same way they are told in a main street shop.

    Tell a better story, and you’ll increase your order value - or your deal size.

    In this episode, Amahl WIlliams shares his insights while he scales a brand new digital division inside a billion dollar company in the IT industry.

    Tune in right now so you can discover:
    The right story to tell that will get you bigger dealsThe one big clue that you’re “in” and that the sale is madeHow to tell when you’re truly successful in businessThe purpose of educationAnd more!Who is Amahl Williams?

    Amahl is a classically trained marketing executive with a background in monetizing new and adjacent technology. Specialties include design thinking, end-to-end quality, return on change, time-to-value, go-to-market strategy, ROM architecture, and RPA+IPA technologies Blue Prism, UiPath, and AA.

    SYKES Digital Services culmination of careful thought and consideration of how to best align the capabilities amassed through #SYKES’ strategic acquisition strategy to continue delivering upon our unique mission of helping #consumers find and use the products and services they need by combining the power of machine intelligence and human ingenuity.

    Connect with Amahl on LinkedIn https://www.linkedin.com/in/amahlwilliams/

    • 1 hr 1 min
    Focus Groups Are A Joke But They Make Clients Feel Better + Other Profound Insights From Jeremy Smith

    Focus Groups Are A Joke But They Make Clients Feel Better + Other Profound Insights From Jeremy Smith

    Tesla vs Porche, how is their creative process different? And what does that have to do with focus groups and getting a brand into COSTCO?

    In this episode, Jeremy Smith tells us about his incredible journey from briefly working with Steve Jobs in the 80s to helping brands get into COSTCO today.

    Learn from a creative professional who worked on some of the most iconic brands within the past 30 years!

    PLUS


    Discover why Jeremy says that “Focus groups are a joke” and who inspired him to bet his entire career on that key insight

    Jeremy reveals his super-successful creative process for developing a memorable brand

    Learn how a creative company can push back on big store requirements with the story of popchips

    Find a new approach to developing your next campaign, product, or business - without focus groupsWho is Jeremy Smith?

    After more than 35 years in strategic sales, branding and marketing, Jeremy Smith’s senior management and graphic arts resume is a salute to the country’s most iconic brands.

    Think Apple, Chobani, Krave Jerky, Bob’s Red Mill and popchips.

    Prior to Launchpad, as co-founder of Level One, his relationships with buyers, marketers, strategists, venture capital firms and designers, presents enviable connections in the food industry.

    Jeremy was named to Forbes and Circle Up’s 2017 Top Catalysts Dealmakers and Influencers in the Consumer Industry.

    Connect with Jeremy by phone or email 925 329-6425 EXT 100 or jeremy@launchpadgroupusa.com.

    • 55 min
    Learn How A 65 Year Old Local Company’s Inside Out Content Marketing Strategy Wins In Crowded Space

    Learn How A 65 Year Old Local Company’s Inside Out Content Marketing Strategy Wins In Crowded Space

    Look, a checking account is a checking account is a checking account, right?

    When you’re in a commodity marketplace like banking or farming or precious metals or other general goods, how do you stand out? What kind of content marketing strategy should you consider?

    In this episode, Michael Hostetler helps us discover a unique way to significantly increase awareness, stay top of mind, and build a beautiful place inside the hearts and minds of a jaded local audience…

    The best part is that he does it with a low budget AND without external user-generated content.

    PLUS


    Michael discusses a critical tipping point that helped his brand stand out in a crowded local industry

    He shares how a deeply personal tragedy helps him be more empathetic, which is a key to his personal and professional success

    Finally, you’ll learn about Michael’s family life and what he does to unwind after work… he talks about tacos here, so you won’t want to miss this!
    Who is Michael Hostetler?

    Michael Hostetler is the Vice President of Marketing for Crane Credit Union.

    He is the recipient of the Indiana Credit Union League's Emerging Leadership Award.

    Michael has over 15 years of financial brand marketing experience.

    He’s an advisor for George Washington University - School of Business.

    He also holds the titles of husband and father of four.

    Connect with Michael on LinkedIn at https://www.linkedin.com/in/michaelhostetler/

    • 49 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

Top Podcasts In Business