The Guts and Glory Show Luis Scott

Gary Sarner is the Founder of ROI360+, a media-buying agency maximizing reach in a competitive landscape through comprehensive media campaigns. As a legal marketing and radio expert, he focuses on developing plans that generate leads for law firms. Gary is also an advisory board member for the University of South Florida Muma College of Business and was a Senior Account Executive for Audacy, Inc.
In this episode… Social media and other digital mediums have dominated the marketing landscape. Yet no matter how much they spend on SEO and PPC, many law firms still struggle to generate a steady flow of leads. How can you diversify your marketing efforts to maximize growth?
Passionate radio salesman Gary Sarner says that for personal injury law firms, internet marketing exists at the bottom of the sales funnel. Without a precise branded search, your firm is nearly undiscoverable. Instead, Gary suggests advertising on the radio with three simple but effective resources: your company’s name, expertise, and contact information. By positioning yourself as a recognizable brand, customers are more likely to seek your help.
Luis Scott hosts Gary Sarner, the Founder of ROI360+, on today’s episode of The Guts and Glory Show to discuss radio branding for law firms. Gary shares how to drive sales through radio advertising, the elements of a compelling brand message, and how he acquired a talent for radio sales. 

Luis Scott is the Managing Partner at Bader Scott Injury Lawyers, where he represents people who have been injured or disabled in severe accidents. He is also the Owner of 8 Figure Firm, which provides consulting services and insider knowledge to national law firms. As Bader Scott’s managing attorney, he handles over 150 employees and contractors and has led the firm to be recognized by the Atlanta Business Chronicle as one of the fastest-growing businesses in Georgia. 
Luis has received numerous awards and accolades, including Super Lawyers’ “Rising Star,” The National Trial Lawyers Association’s “Top 40 Lawyers Under 40,” and the American Institute of Legal Counsel’s “10 Best Attorneys in 2017” for workers’ compensation.
In this episode… One of the most recurring struggles of business owners today is attracting and retaining employees. How can you demonstrate your company’s value to your team?
Luis Scott lists five crucial components of attraction and retention. Aligning team members with their preferred projects strengthens fulfillment while empowering them with authority encourages initiative. Employees are more likely to feel respected and appreciated when you create an uplifting culture and pay them according to their worth. Cultivating partnerships with your key players helps them feel involved and allows them to make meaningful contributions.
Join Luis Scott in this episode of The Guts and Glory Show as he shares the five P’s for employee attraction and retention. He also shares his definition of company culture and why retaining your top people is imperative to a thriving business. 

Aaron Esfahani is the Clinical Director of Thriveworks Counseling and Psychiatry Woodstock, a leading mental health provider. He aims to make Thriveworks Woodstock the #1 mental health practice in the state of Georgia. As an advanced practice nurse, Aaron believes in leading a culture of excellence at every stage of the healthcare process. He specializes in holistic health, person-centered care, cultural humility, and professional identity formation.
In this episode… Every business owner experiences occasional stress. But what happens when severe anxiety disrupts every area of your life? How can you break the cycle of stress to regain control of your personal and professional life? 
Advanced practice nurse Aaron Esfahani says that excess stress can cause you to lose control of your thoughts, actions, and business, potentially leading to hospitalization. He emphasizes the urgency of preventative care, including psychotherapy, to identify and remove key stressors and focus on areas of your life you can control rather than those you can’t. Likewise, if you notice your employees struggling with their mental health, you should conduct periodic team meetings to provide resources and encourage them to focus on self-care. 
In today’s episode of The Guts and Glory Show, Luis Scott hosts Aaron Esfahani, Clinical Director at Thriveworks Counseling and Psychiatry Woodstock, to discuss the importance of self-care and mental health as an entrepreneur. Aaron explains how to break the cycle of stress, how to support struggling employees, and the value of exercise in bettering your mental health. 

Luis Scott is the Managing Partner at Bader Scott Injury Lawyers, where he represents people who have been injured or disabled in severe accidents. He is also the Owner of 8 Figure Firm, which provides consulting services and insider knowledge to national law firms. As Bader Scott’s managing attorney, he handles over 150 employees and contractors and has led the firm to be recognized by the Atlanta Business Chronicle as one of the fastest-growing businesses in Georgia. 
Luis has received numerous awards and accolades, including Super Lawyers’ “Rising Star,” The National Trial Lawyers Association’s “Top 40 Lawyers Under 40,” and the American Institute of Legal Counsel’s “10 Best Attorneys in 2017” for workers’ compensation.
In this episode… Every entrepreneur talks about being successful, but many don’t acknowledge what it takes to get there. How can you cultivate a lasting legacy?
Luis Scott maintains that actionable growth is the secret to success. Thriving in your endeavors requires taking intentional steps to progress in various areas of your life. Identifying and enhancing your behaviors, attitudes, values, and habits prepares you to grow professionally by advancing your knowledge and skills. You must also master perceiving and regulating your emotions to align with your team and reach a shared goal through mutual responsibilities. 
In today’s episode of The Guts and Glory Show, Luis Scott explains the significance of growth in leading an impactful life. He also talks about the four primary areas of intentional growth and the common reasons entrepreneurs struggle to grow.

Luis Scott is the Managing Partner at Bader Scott Injury Lawyers, where he represents people who have been injured or disabled in severe accidents. He is also the Owner of 8 Figure Firm, which provides consulting services and insider knowledge to national law firms. As Bader Scott’s managing attorney, he handles over 150 employees and contractors and has led the firm to be recognized by the Atlanta Business Chronicle as one of the fastest-growing businesses in Georgia. 
Luis has received numerous awards and accolades, including Super Lawyers’ “Rising Star,” The National Trial Lawyers Association’s “Top 40 Lawyers Under 40,” and the American Institute of Legal Counsel’s “10 Best Attorneys in 2017” for workers’ compensation.
In this episode… Do you want to own a multi-figure business? Sales are the secret to achieving professional growth. So what are the leading sales strategies to increase conversion rates and cultivate a thriving company?
Contrary to popular belief, selling doesn’t require significant coercion to achieve results. According to Luis Scott, all you need is confidence. The five levels of sales confidence are product or service, pricing, value, delivery, and self-confidence. If you want to master the art of selling, you must have adequate knowledge of your product or service, believe in your pricing and the value proposition, deliver your service with conviction, and trust your ability to sell effectively. 
Join Luis Scott as he talks about having confidence in your sales strategy on this episode of The Guts and Glory Show. He shares the five confidences you must display to sell successfully and how he mastered the art of selling.

Luis Scott is the Managing Partner at Bader Scott Injury Lawyers, where he represents people who have been injured or disabled in severe accidents. He is also the Owner of 8 Figure Firm, which provides consulting services and insider knowledge to national law firms. As Bader Scott’s managing attorney, he handles over 150 employees and contractors and has led the firm to be recognized by the Atlanta Business Chronicle as one of the fastest-growing businesses in Georgia. 
Luis has received numerous awards and accolades, including Super Lawyers’ “Rising Star,” The National Trial Lawyers Association’s “Top 40 Lawyers Under 40,” and the American Institute of Legal Counsel’s “10 Best Attorneys in 2017” for workers’ compensation.
In this episode… If you want to grow your business exponentially, you must develop and transform yourself first. Reading is an excellent way to do this, but many so-called gurus reject this form of learning in favor of practical experience. Yet a lack of conventional education limits personal and professional growth opportunities, and reading can reshape your life.
Luis Scott challenges entrepreneurs to read 52 books in 52 weeks. While this may seem excessive, Luis says reading enhances several areas of your life. This personal development method cultivates self-discipline, strengthens your vocabulary to improve communication, builds an ambitious mindset, helps you acquire new perspectives, and increases self-worth. Reading memoirs and self-help books from experts with a wealth of experience also allows you to gain valuable mentorships. 
In today’s episode of The Guts and Glory Show, Luis Scott talks about how to transform your life and business in one simple step. He also discusses the critical component to leading a prosperous life, the value of personal development, and how his college mentor helped him embrace reading.