The Handyman Startup Podcast: Small Business | Marketing | Lifestyle | Home Improvement Dan Perry: Handyman | Small Business Owner

Pricing is one of the top two most important topics when running a profitable service business - only second to marketing. Whether you're a pro handyman, contractor, or any service provider, pricing directly impacts your profits, and many mistakes and pitfalls exist that can quietly eat into your income and put you out of business.



In this episode, I discuss nine common pricing mistakes in detail. Knowing and understanding these pricing mistakes will save you time, money, and headaches.

The variety of jobs you see as a pro handyman is stimulating and enjoyable but can also limit your profits. In this episode, I discuss how choosing one or more services to specialize in can boost your income and even your enjoyment with your business. You'll learn six benefits to specializing, several disadvantages, and how to implement this for a general handyman business.

The handyman business is versatile, with many paths to generating a profit. In this episode, I break down seven different business models that are proven and profitable within the realm of handyman services. I talk about the pros and cons of each, and who would be best suited for each.

Many handyman business names have already been taken, but that doesn't mean you can't find a great name that helps you attract customers. In this episode, I talk about key business name criteria, ways to generate unique and catchy names, and how to make sure a name is OK to use and hasn't been trademarked.

In this episode, I continue on the topic I started in the last episode by sharing more about starting a home repair business on the side. $1,000 per month in five hours per week is a perfect goal if you want to prove that your business works before going full-time because it proves that you can make a six-figure income with your business.

Starting a business while working a full-time job can be challenging because you have limited time and energy to apply to your business. However, it is totally doable with the right mindset and a methodical approach. I've helped hundreds of people do it, and I share exactly how you can do the same in this episode.