The Happy Pricing Podcast The Happy Startup School

Having mature conversations around money can be tricky and uncomfortable, and can lead to ineffective communication and missed opportunities. We need to approach money conversations with an open mind and a willingness to understand different perspectives.
This starts with separating personal emotions from the conversation and focusing on the client's needs and the value you bring.
Avoiding money conversations can lead to misunderstandings, missed opportunities, and a lack of clarity in pricing and value. In this episode, Carlos and Ben are joined by money coach Krystle McGilvery to explore the importance of understanding clients’ needs, conducting research, and approaching the conversation from a business perspective rather than an emotional one.
LinksMaking an offer they can’t refuse – Happy Pricing livestream, with Jon OsborneConnect with Krystle via LinkedInJoin the Happy Pricing courseJoin the conversation live

You're about to draft a proposal, and you're wondering whether it will convince the client. Have you included everything necessary? You've poured hours into creating detailed, lengthy proposals in the past, only to face rejection. You've tried mirroring successful proposals from others, but the results are disappointing.
In this episode, Carlos and Ben explore the pitfalls of overcomplicating proposals and how simplicity can be your greatest asset. They uncover why proposals aren't the heavy lifting tools we often perceive them to be in the sales process. Most importantly, they discuss how to navigate these challenges with ease and confidence.

Many of us struggle with discomfort and negative emotions when discussing money and setting prices for our work. But by understanding and addressing our underlying money stories and beliefs, we can have more positive and confident conversations about money and pricing.
If we don't address our money stories and the emotions they bring up, we may continue to struggle with setting fair prices, feeling confident in our worth, and having effective conversations about money. This can hinder our ability to earn what we deserve and negatively impact our overall wellbeing.
In this conversation, Krystle joins Ben and Carlos to discuss ways we can reflect on our own money stories and beliefs, identify discomfort, fears, or judgments that arise when discussing money, and the connection between money stories and pricing decisions.
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Pricing an event that brings about life-changing experiences is complex and subjective. We need to consider the transformative value and outcomes of the event we’re creating, as well as the emotional commitment and investment participants are making in themselves.
The price of a product with an emergent outcome should reflect the unique nature of the experience and the story behind it, rather than simply focusing on content or financial returns. It means reducing the uncertainty for potential participants so we can help them understand the value they’ll receive.
LinksJoin the Happy Pricing courseJoin the conversation liveHappy Startup Summercamp

In times of economic uncertainty, we need to have open, constructive, and compassionate conversations with clients and prospects. Understanding their worries and fears, and providing reassurance and clarity can help build trust and create value in the relationship.
By focusing on the basics – like understanding clients' motivations and needs – and continuously improving our own skills and practices, we can navigate through difficult times and continue to be valuable and useful in our work.
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Understanding your value can help you price more confidently, without being brash. When we understand our target audience and what they need, we can create a perception of value that resonates with them. But we need to be prepared to handle rejection and understand that a "no" isn’t necessarily the end of the conversation.
If we don't communicate the value of our work properly, we undervalue it and risk missing out on valuable client relationships.
This week, Carlos is joined by Frances and Simon from the Better Bolder Braver community, who help coaches market their work with more ease. That involves having tricky conversations around pricing, and being able to clearly communicate the value they bring.
This episode is perfect for you if you
Want to learn how to confidently set pricesAre interested in understanding how to convey your work’s value to potential clientsNeed advice on dealing with rejection and building confidence in pricing conversations
LinksJoin the Happy Pricing courseJoin the conversation livePricing Philosophy – Derek SiversBetter Bolder BraverNever Split the Difference: Negotiating as if Your Life Depended on it, by Chris Voss and Tahl RazChris Voss Teaches the Art of Negotiation – Masterclass