1 hr 4 min

Why Culture Is The Most Critical Aspect Of B2B eCommerce With Bill Mirabito The Hard Truth About B2B eCommerce

    • Technology

In episode 43 we break down what Bill Mirabito has been seeing in the eCommerce industry over the past two decades. His experience has led him to work with some of the largest and most successful eCommerce businesses in the world and he continues to help major enterprise companies grow eCommerce. What was most interesting about his experience was that the single biggest issue he found was that the culture in companies not succeeding with eCommerce was often the biggest issue. A losing culture allowed companies to maintain and not grow and thus under-invest and underappreciate the growing channel of eCommerce.

In episode 43 we break down what Bill Mirabito has been seeing in the eCommerce industry over the past two decades. His experience has led him to work with some of the largest and most successful eCommerce businesses in the world and he continues to help major enterprise companies grow eCommerce. What was most interesting about his experience was that the single biggest issue he found was that the culture in companies not succeeding with eCommerce was often the biggest issue. A losing culture allowed companies to maintain and not grow and thus under-invest and underappreciate the growing channel of eCommerce.

1 hr 4 min

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