22 episodes

Sports brand designer John Hartwell offers sports decision makers a look at the nuts and bolts of the sports branding process, providing insights for how to create powerful brand stories and identities that best engage fans.

The Hartwell Studio Works Sports Branding Podcast John Hartwell

    • Design
    • 5.0 • 17 Ratings

Sports brand designer John Hartwell offers sports decision makers a look at the nuts and bolts of the sports branding process, providing insights for how to create powerful brand stories and identities that best engage fans.

    Episode #22: 3 Common Recruiting Mistakes Nearly Every College Coach is Making

    Episode #22: 3 Common Recruiting Mistakes Nearly Every College Coach is Making

    College athletics recruiting guru Dan Tudor joins John for a presentation on the three biggest mistakes he's seeing in college recruiting in the midst of the COVID-19 shutdown of Fall 2020 sports.

    • 58 min
    Episode #21: Communicating in COVID-19 with Josh Cornwall

    Episode #21: Communicating in COVID-19 with Josh Cornwall

    Josh Cornwall, the Assistant Director of Athletics for Communication at Agnes Scott College, joined me a conversation about how small college athletics can best react to the pandemic crisis as Fall sports are cancelled for the new school year.

    • 54 min
    Episode #20: Fundraising Through Uncertainty: Engaging a Sports Fan Donor Base with Karen Whalen

    Episode #20: Fundraising Through Uncertainty: Engaging a Sports Fan Donor Base with Karen Whalen

    Karen Whalen, the Director of Athletic Engagement and Fundraising at Wesleyan University, joined me a conversation about fundraising and donor engagement in the midst of this COVID-19 uncertainty.

    • 55 min
    Episode #19: 3-1/2 Tips to be the Most Valued Employee in your Organization with Devin Crosby

    Episode #19: 3-1/2 Tips to be the Most Valued Employee in your Organization with Devin Crosby

    Devin Crosby, the Directory of Athletics at Lynn University, joined me for a small college AD Zoom conversation to share three (and a half!) tips the most valued employees practice in their organization in this time of pandemic uncertainty.

    • 43 min
    Episode #18: Shifting Gears in Annual Giving with Amanda Workman

    Episode #18: Shifting Gears in Annual Giving with Amanda Workman

    Amanda Workman, the Senior Associate AD for External Relations at West Texas A&M University, joined me for an small college AD Zoom conversation to talk about how she and her team had to shift gears on the launch of their annual giving campaign in the face of the COVID-19 shutdown.

    • 51 min
    Episode #17: Preparing for the "New Normal": Small College Athletics in a Post-COVID19 World

    Episode #17: Preparing for the "New Normal": Small College Athletics in a Post-COVID19 World

    Saint Xavier University AD Allison Kern joined me for an online "virtual" conversation with small college ADs from around the country to talk about the "New Normal" waiting for small college athletics after the COVID-19 crisis passes.

    • 56 min

Customer Reviews

5.0 out of 5
17 Ratings

17 Ratings

Sleonard27 ,

Informative conversations about branding

This is a great show featuring interviews with sports marketing professionals about the industry in which they work. The host, John Hartwell, has a smooth voice and is very knowledgeable himself, but he lets his guests really shine as they converse with him about their experiences and thoughts about industry trends. This is a must-listen for any sports marketer.

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