The Harvest Growth Podcast Jon LaClare

Tim Leary — Amazon Expert
All About Amazon Advertising
Why is Amazon so crucial for product marketers versus marketing just for their own website? How do you make a listing stand out on Amazon? What are things to avoid doing on Amazon? How does Amazon Advertising actually work? Tim Leary has helped many Harvest Growth clients quickly and profitably grow their Amazon sales. We interview him today so that you can learn from his expertise! 
In today’s episode of the Harvest Growth Podcast, we’ll cover:
The ins-and-outs of how Amazon marketing actually works The importance of Amazon for product marketers Common mistakes to avoid that people make when creating listings on Amazon And so much more! If you’re looking to start working alongside an Amazon expert to launch your product to success, reach out to Tim Leary at tim@youramazonempire.com.
Do you have a product that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of products that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation. Check out InfomercialMarketer.com for educational content on all things surrounding direct-response marketing.

How can you raise money to speed the growth of your business? What is the process of receiving the Green Seal for a planet-friendly product after developing a line of unique, effective products?
Clean Go Green Go creates completely non-toxic, bio-renewable, 100% biodegradable, and pet/child-friendly products. From all-purpose spray to super-concentrate, Clean Go Green Go has it all. With these high-quality products, you'll get an effective clean while using green cleaning products.
In today’s episode of the Harvest Growth Podcast, we interview Anthony Sarvucci — the creative, innovative mind behind CleanGo GreenGo. If you’re an inventor, entrepreneur, or product marketer, you’re going to want to listen to the excellent advice and insight given by Anthony Sarvucci. 
In today’s episode of the Harvest Growth Podcast, we’ll cover:
The benefits of going public to raise more funds for marketing, certificationsExclusive information on Reverse Takeover (RTO) The process CleanGo GreenGo went through to get the Green Seal How Anthony Sarvucci developed a formula for a green cleaner that cleans effectively while remaining natural And so much more! Check out CleanGo GreenGo’s extensive line of products at CleanGoGreenGo.com, and use the code “harvest” for 20% off your purchase. 
Do you have a product that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of products that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation. Check out InfomercialMarketer.com for educational content on all things surrounding direct-response marketing. 

Why is it essential to get marketing copywriting right? What makes good copy in general? If you are starting or growing your own business and can only do one thing in terms of copywriting, what should that be? In today’s episode of the Harvest Growth Podcast, we interview Joybeth Sullivan — our very own Copywriter here at Harvest Growth.


If you’re an inventor, entrepreneur, or product marketer, listen to this podcast interview with our expert copywriter, where she gives you advice on how to write powerful copy for your website, social media, paid ads, videos, and more. 


In today’s episode of the Harvest Growth Podcast, we’ll cover:
Why it is essential to get marketing copywriting right the first time How you can continually test, tweak, and optimize your copy to create compelling, relevant content Various methods, tips, and tricks to develop marketable copy that grows your business The importance of market research and identifying your key features and benefits from the beginning How to “unstick the creative mind” when you experience writer’s block And so much more! 

About The Podcast Guest:
Joybeth Sullivan is the Copywriter at Harvest Growth, creating both internal and external content. She has been on the Harvest Growth team since 2020! Outside of Harvest Growth, she has published many articles ranging from long-form editorial pieces to buying guides across local and international websites, including AutoWise, GearJunkie, Gear Hungry, and Improb. Her background includes a dual degree in English and Entertainment & Media Studies. During her undergraduate years at UGA, she was the Editor-in-Chief of a local book press, interned as the Marketing & Publicity Intern at the University of Georgia Press, and was cinematographer on an award-winning short film, “The Dreams of a Flightless Bird.” In her own time, she is also a creative writer. Her favorite form of creative writing is poetry, and she won the 2020 Virginia Rucker Poetry Prize for her poem titled “pilgrimage palindrome 22.” 


Do you have a product that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of products that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation. And, check out InfomercialMarketer.com for accessible educational content on all things surrounding direct-response marketing. 

Is it possible to have a growing line of products across numerous competitive markets while continually remaining successful and innovative? How can you get your product into major retailers across the country? Boogie Board shows us that the sky's the limit when you have a passionate, creative, entrepreneurial team working together. 


Boogie Board is a highly successful consumer products company that makes reusable writing and creativity products using the best possible LCD technology. Boogie Board products include products for both children and adults in various markets, including education, healthcare, organization, creativity, and more. Boogie Board products are sold worldwide and at major retailers, including Target, Walmart, Sam’s Club, and Costco. 


The continuing story of Boogie Board’s constant product innovation will help you learn how to create and maintain a business with a line of successful products. Dr. Asad Khan and Hunter Morris talk about how Boogie Board began, what makes Boogie Board so successful, and how consumer insights have field innovations over the years. Learn about previous successful innovations and new directions for further development in the coming years in this podcast episode. 


In today’s episode of the Harvest Growth Podcast, we’ll cover:
How to get your product into the retail space along with retail sales recommendations Ways you can focus on listening to consumer needs to facilitate millions of dollars in sales How Boogie Board was able to fight off knockoffs through innovation and get through launching the same week as the iPad The ins-and-outs of the remarkable technology used to create Boogie Board products And so much more! 

About The Podcast Guests 
Dr. Asad Khan is the Chief Executive Officer of Kent Displays. He has been with Kent Displays for over 26 years! Along with that, Dr. Khan is a member of the board of directors. He oversees the organization’s sales, marketing, technical, operational, and financial functions in his roles. As the Executive Officer, he is involved from start to finish in the crucial strategic planning for its technology and business interactions. To top things off, Dr. Khan holds more than 20 U.S patents and is an adjunct Professor of Chemical Physics at the Liquid Crystal Institute at Kent State University. 
 
Hunter Morris is an award-winning Product Innovation & Design Leader at Boogie Board. Since 2009, Hunter has utilized his product leadership and creative thinking to help Boogie Board define an entirely new category of stationery products using LCD technology. These products have expanded into new markets because of Hunter, including kid’s toys and activities, education, and healthcare. 
  
Check out Boogie Board’s extensive line of products at MyBoogieBoard.com, and use the code “HARVESTGROWTH” for 15% off your purchase. 
 
Do you have a product that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of products that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation. 

Is it possible to have a product make seven figures within two years of the initial launch? How do you make your product stand out in the saturated automotive market? 


The Last Coat is a DIY, spray-on, ceramic, protective coating that makes your vehicle shiny and protected. It makes your car easy to clean and extends your car’s paint job, lasting several months after initial application. You can use it on all surfaces on the exterior and exterior of your vehicle.


The story behind The Last Coat’s success is a story that all entrepreneurs can learn from and become inspired. Chad Hamzeh, The Last Coat founder, talks about his business and his success as an affiliate marketer that got him to where he is now. 


In today’s episode of the Harvest Growth Podcast, we’ll cover:


How to compete in a saturated market by utilizing quality customer service, torcher tests (crazy demonstrations), and organic social proofUsing Google display, FB ads, and emails to generate over 200 million in revenueKeeping things simple to create and maintain a successful business — drive traffic to your site and optimize your offer What it was like working with Harvest Growth on a national TV campaign & so much more! 

Check out The Last Coat’s full line of products at TheLastCoat.com, and use the code “HG20” for 20% off sitewide! 


If you have a product or are looking to launch/grow your business and would like help from a partner that has successfully launched hundreds of products that now total over $2 billion in revenues, visit HarvestGrowth.com to set up a free consultation. 

Have you tried everything you can to get your product into mass retail and still have had no success?  Scott Anderson’s story is inspirational and educational. When you learn about his background, you’ll see that you don’t need to have vast levels of experience or connections to make it onto retail shelves!  Scott retired from the U.S. Air Force after a 30-year career, five days before Harvest Growth recorded this interview.  He was able to turn the iFLEX into a home run while working a demanding “day job” and still succeed faster than almost anyone we’ve ever interviewed.
 
 In today’s episode of the Harvest Growth Podcast, we’ll cover:
 
· Getting buyers’ attention at trade shows (or virtual trade shows).
· Finding an experienced team to help shorten your time to the shelf and increase your profitability.
· And much more!
 
A Short Bio on Scott Anderson 
Scott Anderson went from Air Force officer to entrepreneur/inventor within days. He joined the Air Force in 1989 and was commissioned as an officer in 2003. Anderson spent the last four years working at the Pentagon in the Office of Secretary Defense. He retired five days before we recorded this interview after 30 years of combined service. Scott lives with his wife in N. Bethesda, MD. He is a father to three children and a grandfather to five grandchildren.
 
The idea of iFlex came to him in March of 2019. He worked with numerous manufacturers and officially launched iFlex into eCommerce in July of 2019. After the first month bringing in around $8,000 in sales, every month just kept getting better and better. In May 2020, Anderson signed a royal distribution agreement with Media Brands International, and within a few months, iFlex was on the shelves at Walmart. Soon, iFlex will hopefully be at Staples, Walgreens CVS, Kroger, 7-11, and other major retailers. In a little over one year after retiring from the Air Force, Scott Anderson’s product is a MAJOR success. 
 
Check out Scott’s full line of products at TheiFLEX.com.
 
If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.