A new podcast series by Discovery Business Insurance presents inspiring, expert-led content to empower entrepreneurs with insights that will help them start a business, grow and achieve success.
The Healthy Business Show features well-known business luminaries from a diverse range of areas that are vital to an entrepreneur’s business health.
Listen to the podcasts to gain knowledge that'll help you make better business decisions and inspire you to entrepreneurial success.
Your Healthy Business Show host is Fred Roed. Fred is the CEO of Heavy Chef, an entrepreneur education platform which has featured technologists, pioneers and creatives from all across the business and leadership world. He has vast experience in starting and selling businesses and recently wrote ‘The Heavy Chef Guide to Starting a Business in South Africa’, which became a best-seller on Amazon.
The Healthy Business Show: Follow your passion
South African comedian, Riaad Moosa, talks to Fred Roed about leaving a career in medicine for his instinctual drive to pursue stand-up comedy. Riaad shares some laughs with Fred as he talks about how that instinct has now developed into a focused career with the goal of combining both his passions in a powerful way. Riaad shares his approach to his work, to social media and talks about his movie, Material. His latest experience with Netflix also brought about valuable lessons about connecting with people, becoming better at what you do, and scaling your personal brand.
The Healthy Business Show: InsureTech and your business
Businesses are prone to all kinds of liabilities, from theft and fire to load shedding and road accidents – but InsureTech can protect your assets, clients, employees and revenue in a worst-case scenario. Fred Roed speaks to Robin Burgess, Technical Manager at Discovery Business Insurance about how sophisticated, granular tech information is being used to reduce business risks and to make tailored insurance a seamless part of your business.
The Healthy Business Show: Robocops and cybercrime
There are five new viruses or pieces of malware set loose on the internet every second of the day. Small businesses are especially vulnerable to cybercrime. Fred Roed chats to Charl Ueckermann, CEO of AVeS Cyber Security, about ‘black hat hackers’ and ‘white hat hackers” and their roles. Charl says awareness and proactive monitoring puts you in a place to predict incidents and not simply react. Cyber-attacks come at a high price. The average value of one cyber-attack for small businesses, is about R1 million and it shoots up to about R16 million for bigger organisations. Listen and learn how to protect your business.
Your brand in the social media age
Don’t lose your livelihood over a tweet! This week Fred Roed gets to hear about the many risks of social media as he chats to Emma Sadleir, Africa’s leading social media law expert. They keep the conversation real and Fred even exposes what he terms the “underbelly” of social media. Emma underlines the need for education and business policies that employees understand. Because one thing to stress, says Emma, is there is no such thing as “I post in my personal capacity”. Get all the facts you need from this candid talk, filled with trends among teenagers and real-life examples to protect the reputation of your business in a digital world.
The Healthy Business Show: Marketing: Building your brand
If you have a small business and don’t have much to spend on marketing, how do you build a brand in an impactful way? Market research maestro and experienced entrepreneur, Musa Kalenga, started his first business at the age of 19. Hear what inspired him as he talks to Fred Roed about building a business and personal brand. A seasoned researcher, Musa believes your sales and research need to happen simultaneously. He shares how to do that and how to change your focus in marketing for services and marketing for goods. Listen as Fred and Musa share a laugh in between contemplating the future of marketing for a new generation living in a technology-age.
The Heathy Business Show: Sales, the lifeblood of a business
This week on the Healthy Business show, the conversation goes to sales. Can anyone be in sales? What are the differences between B2B and B2C sales processes? Fred Roed chats to two seasoned sales professionals, Sean Raymond who is the founder of The Sales Department and Claire van Wyk, a certified financial consultant. Answering some tough questions, they share experiences and tips on how to be successful in sales as an individual and as a business.
“It boils down to: How well do you know your market? How well do you know your products? How good is your critical thinking to be able to map those two together?”
Sean Raymond, founder of The Sales Department
“Successful salespeople are very high in EQ. If you have raw energy and enthusiasm, the finer details can be learnt over time – if you’re teachable.”
Claire van Wyk, certified financial consultant