273 episodes

Self publishing news and insight for authors. Topics include book writing, self publishing, blogging, podcasting, using social media, networking and marketing. Hosted by Dr. Heidi Thorne, MBA/DBA. For more about Heidi and her work, visit http://HeidiThorne.com.

The Heidi Thorne Show Heidi Thorne

    • Business
    • 4.3 • 6 Ratings

Self publishing news and insight for authors. Topics include book writing, self publishing, blogging, podcasting, using social media, networking and marketing. Hosted by Dr. Heidi Thorne, MBA/DBA. For more about Heidi and her work, visit http://HeidiThorne.com.

    Audiobook Trends and ACX Updates | Episode 273

    Audiobook Trends and ACX Updates | Episode 273

    I have just wrapped production on a new audiobook that’s a departure from my usual content. In doing this latest book, I ran across some updates to ACX, Audible, and audiobook trends that I’ll discuss here.
    YouTube video: https://youtu.be/VH9OKzb7r1o
    Timestamp show notes (click on timestamp to view segment on YouTube);
    0:15 My new audiobook, Cradle to Crochet: Thoughts on the Crocheting Life
    0:45 ACX updates
    3:00 Audiobook listening trends
    6:00 Spotify Audiobooks vs. Apple
    7:40 How to connect with Heidi
    You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 273.

    • 8 min
    Kindle Create Updates for 2022 | Episode 272

    Kindle Create Updates for 2022 | Episode 272

    I just published another book on Kindle Direct Publishing, KDP, that was an experiment in a couple of ways. It was a departure from my usual genre. And it was a test for the latest 2022 version of Kindle Create, KDP’s free book formatting software. Here's what I learned.
    YouTube video: https://youtu.be/CDzHrUXgB48
    Timestamp show notes (click on timestamp to view segment on YouTube):
    0:15 New book formatted using Kindle Create
    2:14 Improvements in hyphenation
    5:03 Widows and orphan control improving, but needs more work
    6:44 Still no print preview in Kindle Create
    7:05 Can I recommend Kindle Create?
    7:44 How to connect with Heidi
    You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 272.
    New Book, Cradle to Crochet: Thoughts on the Crocheting Life is available in Kindle eBook, print, and audiobook on Amazon and Audible. 

    • 8 min
    Amazon Attribution: How to Find Out How People Find Your Books | Episode 271

    Amazon Attribution: How to Find Out How People Find Your Books | Episode 271

    Finally! Amazon has introduced a way for authors to measure sales generated by non-Amazon channels like organic social media posts and paid ads. It's called Amazon Attribution.
    YouTube video: https://youtu.be/bXN690DGXgY
    Timestamp show notes (click on timestamp to view segment on YouTube):
    0:15 Amazon introduces Amazon Attribution Tags
    1:00 What is Amazon Attribution?
    1:20 Who is eligible to use Amazon Attribution?
    1:33 Amazon Attribution terminology explained
    5:12 How quickly can you see analytical data?
    5:58 How to connect with Heidi
    You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 271.

    • 6 min
    You’re Doing Niche Marketing Wrong | Episode 270

    You’re Doing Niche Marketing Wrong | Episode 270

    I see authors and low content book creators forging ahead full steam to write or design their books before they decide on the niche markets their books will serve and what those markets could want and need. This is totally backwards if you’re hoping to make sales. I explain why.
    Blog: You're Doing Niche Marketing Wrong for Your Books http://hub.me/aprOT
    YouTube video: https://youtu.be/xcSFJpTiq9Q
    Timestamp show notes (click on timestamp to view segment on YouTube):
    0:15 Putting the niche marketing cart before the horse
    1:32 Why doing niche marketing wrong will cost you money
    2:44 Niche down, but not too far
    4:56 How to connect with Heidi
    You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 270.

    • 5 min
    YouTube Handles, YouTube Shorts, and My YouTube Anniversary | Episode 269

    YouTube Handles, YouTube Shorts, and My YouTube Anniversary | Episode 269

    On October 12, 2022, I celebrated 13 years of having a YouTube channel. A whole lot has changed, and keeps changing on YouTube, mostly for the better, even though using it effectively is still a challenge. I’ll be talking about some newer features that can impact authors and small businesses, as well as sharing insights from my YouTube journey.
    Blog: YouTube Handles, YouTube Shorts, and My YouTube Journey http://hub.me/aprow
    YouTube video: https://youtu.be/TfMtiBEtVjs
    Timestamp show notes (click on timestamp to view segment on YouTube):
    0:16 Celebrating my YouTube anniversary
    0:40 YouTube ain't social media, but looks like it wants to be
    1:06 YouTube Handles
    3:03 YouTube Hashtags
    4:28 YouTube Chapters
    5:27 YouTube Shorts
    7:41 YouTube Subtitles
    8:33 YouTube Studio and Analytics
    9:24 My YouTube journey
    14:17 How to connect with Heidi
    You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 269.

    • 15 min
    Does Your Book Have Spine Problems? | Episode 268

    Does Your Book Have Spine Problems? | Episode 268

    I love my author community! On a recent video I did about KDP print on demand quality and quality control, one of my favorite author people, Shanon, whose pen name is @S.D. Huston, commented about how she learned to cope with limitations on book design for print on demand. So this is a followup on that discussion, focusing on some specific design issues for book spines.
    Blog: Does Your Book Have Spine Problems? http://hub.me/apqpA
    YouTube video: https://youtu.be/s0bZEvi__9k
    Timestamp show notes (click on timestamp to view segment on YouTube):
    0:16 Shanon shared her book spine design story (visit @S.D. Huston channel)
    0:45 How spine design impacts your book title
    2:22 Book spine line alignment issues
    3:58 How to avoid book spine design problems & examples
    6:14 Getting book design help
    8:47 How to connect with Heidi
    You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 268.

    • 9 min

Customer Reviews

4.3 out of 5
6 Ratings

6 Ratings

montythemagician ,

Awesome information for new authors!

I am so happy that a friend of mine told me about the Heidi Thorne show podcast! I am a new author and I am learning lots of great information. Truly helpful tips of the trade with regards to writing and publishing. I really like the concise and brief lengths of the podcast as well! Golden nuggets and insight!

MaryWuVA ,

Great Tips for Publishers

If you're thinking about self-publishing, this would be a great podcast to listen to. Heidi has wonderful tips and information for people that wish to publish.

Additionally, if you're never planning to publish, she has great ideas for entrepreneurs.

doriunverzagt ,

Practical friendly advice!

Like chatting with a friend. I enjoy the “inside scoop” on editing and publishing—as well as marketing/branding tips and ideas—and Heidi’s open, enthusiastic discussions. Check her out if you’re looking to get into self-publishing or simply want a better idea of the work involved behind various entrepreneurial pursuits!

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