230 episodes

Self publishing news and insight for authors. Topics include book writing, self publishing, blogging, podcasting, using social media, networking and marketing. Hosted by Dr. Heidi Thorne, MBA/DBA. For more about Heidi and her work, visit http://HeidiThorne.com.

The Heidi Thorne Show Heidi Thorne

    • Business
    • 5.0 • 4 Ratings

Self publishing news and insight for authors. Topics include book writing, self publishing, blogging, podcasting, using social media, networking and marketing. Hosted by Dr. Heidi Thorne, MBA/DBA. For more about Heidi and her work, visit http://HeidiThorne.com.

    What is #booktok? | Episode 230

    What is #booktok? | Episode 230

    #booktok is a hashtag community on the TikTok social media platform that is dedicated to conversations about books and book-related topics. Learn how it's influencing book sales.


    Blog: What is #Booktok? http://hub.me/aoWSj


    YouTube video: https://youtu.be/4G09zgnZKoA


    Timestamp show notes (click on timestamp to view segment on YouTube):


    0:16 TikTok isn't just for kids and dance videos


    0:54 What do people do on #booktok?


    1:12 Why the publishing industry is paying attention to #booktok


    4:02 #booktok backlist bump


    4:38 How influencers could ruin #booktok


    6:30 How does #booktok affect self publishing?


    7:32 How to connect with Heidi

    • 8 min
    Self Publishing Your Poetry | Episode 229

    Self Publishing Your Poetry | Episode 229

    Writing poetry is challenging. Selling it is even tougher. I discuss marketing your self published poetry.


    Blog: Self Publishing Your Poetry http://hub.me/aoWcW


    YouTube video: https://youtu.be/Z_83xCXz970


    Timestamp show notes (click on timestamp to view segment on YouTube):


    0:50 Why is selling poetry so hard?


    3:06 Poetry and SEO


    4:19 Rise of Instagram poets and Instapoetry


    6:29 Using Instagram to expose your poetry writing weaknesses


    8:07 Poetry marketing tips for Amazon


    9:08 Other outlets for your poetry


    10:09 My first poetry book (but maybe not my last?)


    11:17 How to connect with Heidi

    • 12 min
    NFTs Explained for Self Publishing | Episode 228

    NFTs Explained for Self Publishing | Episode 228

    NFTs (non-fungible tokens), which are bought and sold with blockchain technology, are getting a lot of hype and attention for monetization of creative work, including writing. I explain what NFTs are (and are not), and how they relate (or not) to self publishing.


    Blog: NFTs Explained for Self Publishing http://hub.me/aoVul


    YouTube video: https://youtu.be/dlBeoG6swNg


    Timestamp show notes (click on timestamp to view segment on YouTube):


    0:28 What NFTs are (and are not)


    4:59 Why are creators are excited by NFTs


    5:52 Legal challenges and issues with NFTs


    8:16 NFTs and climate issues


    11:37 NFTs and self publishing


    14:34 How to connect with Heidi

    • 15 min
    What is Zestworld for Comic Creators? | Episode 227

    What is Zestworld for Comic Creators? | Episode 227

    Zestworld is a new monetization platform for comic creators and authors. It has additional features and benefits not offered on standard self publishing platforms such as KDP. I share what we know so far about it.


    Blog: What is Zestworld? http://hub.me/aoUDt


    YouTube video: https://youtu.be/w85OrVpkHwc


    Timestamp show notes (click on timestamp to view segment on YouTube):


    0:26 Zestworld is coming!


    1:12 The Superman IP Saga


    3:14 What's different about Zestworld?


    6:55 What's the problem with these monetization platforms?


    10:30 How to connect with Heidi


     


     


     

    • 11 min
    How to Do an Email List Cleanup | Episode 226

    How to Do an Email List Cleanup | Episode 226

    My author friend and YouTuber, @Barrett Laurie, asked how often you should do a clean up on your email subscriber list. Let’s talk about what an email list cleanup is, why you might want to do it, and how and when to do it.


    YouTube video: https://youtu.be/-VFQbvZ32xA


    Timestamp show notes (click timestamp to view segment on YouTube):


    0:30 What is an email list cleaup (or scrubbing)?


    0:42 Why should you cleanup your email list?


    2:07 How to do an email list cleanup


    4:42 When should you do an email list cleanup?


    7:03 How I lost almost 90% of my email subscribers through email list cleanups


    11:03 How to connect with Heidi

    • 11 min
    What to Do If Your Friend‘s Writing Stinks | Episode 225

    What to Do If Your Friend‘s Writing Stinks | Episode 225

    Your best friend, or maybe a family member, has just completed a book manuscript. The person asks if you'd be willing to edit, proof or review it. Then you begin to read the "masterpiece" just created. All you can think is, "Oh dear God, this stinks!" Here's how to handle this awkward situation with the hope of preserving your relationship.


    YouTube video: https://youtu.be/w5K1TPSB_WM


    Blog: Editing and Proofreading Tips for Being Critical and Kind When Reviewing Friends' Writing http://hub.me/akzjg


    Timestamp show notes (click on timestamp to view segment on YouTube):


    0:14 The ask by friends and family author wannabes


    1:03 What your author friends really want from you


    2:45 What to do if you're stuck reviewing a real book manuscript stinker


    4:50 Preventing bad feelings and bad book review requests


    5:26 The SETUP for less UPSET when reviewing friends' work


    8:18 How to connect with Heidi


    Blog Posts to Share with Your New Author Friends:


    Editing versus Proofreading and Why You Need Both http://hub.me/ajA30

    What is Editing? http://hub.me/ajYQ1 

    • 9 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

montythemagician ,

Awesome information for new authors!

I am so happy that a friend of mine told me about the Heidi Thorne show podcast! I am a new author and I am learning lots of great information. Truly helpful tips of the trade with regards to writing and publishing. I really like the concise and brief lengths of the podcast as well! Golden nuggets and insight!

MaryWuVA ,

Great Tips for Publishers

If you're thinking about self-publishing, this would be a great podcast to listen to. Heidi has wonderful tips and information for people that wish to publish.

Additionally, if you're never planning to publish, she has great ideas for entrepreneurs.

doriunverzagt ,

Practical friendly advice!

Like chatting with a friend. I enjoy the “inside scoop” on editing and publishing—as well as marketing/branding tips and ideas—and Heidi’s open, enthusiastic discussions. Check her out if you’re looking to get into self-publishing or simply want a better idea of the work involved behind various entrepreneurial pursuits!

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