192 episodes

Self publishing news and insight for authors. Topics include book writing, self publishing, blogging, podcasting, using social media, networking and marketing. Hosted by Dr. Heidi Thorne, MBA/DBA. For more about Heidi and her work, visit https://HeidiThorne.com.

The Heidi Thorne Show Heidi Thorne

    • Business
    • 5.0 • 4 Ratings

Self publishing news and insight for authors. Topics include book writing, self publishing, blogging, podcasting, using social media, networking and marketing. Hosted by Dr. Heidi Thorne, MBA/DBA. For more about Heidi and her work, visit https://HeidiThorne.com.

    Is Book Advertising Different for Fiction and Nonfiction? | Episode 192

    Is Book Advertising Different for Fiction and Nonfiction? | Episode 192

    One of my author friends asked if book advertising was different for fiction and nonfiction. The answer is yes and no. I explain the similarities and differences.
    Blog: Is Book Advertising Different for Fiction and Nonfiction? http://hub.me/aongF
    YouTube video: https://youtu.be/eXdXW8vYHDM
    Timestamp show notes (click timestamp to view segment on YouTube):​
    0:39​ Who is your ideal reader?
    1:25​ Advertising channels for self published books
    3:38​ Non-ad promotional posts on social media
    4:48​ The biggest difference in fiction and nonfiction advertising
    5:56​ How to connect with Heidi

    What is Localization Editing? | Episode 191

    What is Localization Editing? | Episode 191

    To avoid being misunderstood, authors wishing to reach audiences who don't speak their own native language, should consider hiring an editor for localization. However, the investment in this effort needs to be weighed against potential sales.
    Blog: What is Localization for Book Editing? http://hub.me/alL4E
    YouTube video: https://youtu.be/Kl3mlrEyHsQ
    Timestamp show notes (click on timestamp to view segment on YouTube):
    0:16​ Awkward communications caused by using incorrect language for the audience
    1:11​ What is a localization edit?
    2:46​ Localization and cultural awareness
    3:50​ But it's all English, right?
    5:14​ Localization challenges with Kindle eBooks
    7:29​ Editing and proofreading tips for localized edits
    9:05​ How to connect with Heidi 

    Can Your Book Really Change the World? | Episode 190

    Can Your Book Really Change the World? | Episode 190

    It's amazing how many authors still say that they want to write and publish a book to change the world. I explain why a book is a slow and difficult way to bring about change.
    Blog: Can Your Book Really Change the World? http://hub.me/amKeF
    YouTube video: https://youtu.be/Kcn-CK8Btuo
    Timestamp show notes (click on timestamp to view segment on YouTube):
    0:17​ What books have changed the world?
    1:00​ Why it's difficult for books to change the world
    3:44​ Why do authors think their books will bring about change?
    4:53​ How will authors measure impact their books?
    6:20​ Should you write and publish books in hopes of changing the world?
    6:53​ How to connect with Heidi 

    How to Decide When Your Book is Done | Episode 189

    How to Decide When Your Book is Done | Episode 189

    How do you know when your book is finished and ready to enter the publishing and production phase? Sometimes authors just don't know when to quit writing their books. I explain why that happens and how to get it off your To Do list to done.
    Blog: How to Decide When Your Book is Done http://hub.me/alf1Q
    YouTube video: https://youtu.be/hU5zqRlnU08
    Timestamp show notes (click timestamp to view segment on YouTube):
    0:16​ Authors with perfection paralysis
    1:31​ Approval-seeking authors
    2:27​ The goal problem
    2:50​ The ego problem
    3:29​ The sense of loss
    4:15​ Tips for deciding when your book is done
    7:52​ How to connect with Heidi
    Link to Daylily Coloring Book on Amazon: https://www.amazon.com/dp/B08YQCQRMQ

    Anthology Books: Are They Useful for Writers? | Episode 188

    Anthology Books: Are They Useful for Writers? | Episode 188

    Anthology books are collections of writings that showcase the work of multiple authors. But are they useful for building one's writing resume? I discuss the pros and cons.
    Blog:
    Anthology Books: What are They and How Can Writers Use Them? http://hub.me/afVXv​
    Anthology Books: How Valuable are They for Authors? http://hub.me/amATZ
    YouTube video: https://youtu.be/tp-FBk45O7E
    Timestamp show notes (click timestamp to view segment on YouTube):
    0:17​ Does participating in an anthology lead to bigger and better things?
    0:43​ What is an anthology book?
    3:51​ Why would writers want to be in an anthology book?
    7:08​ The association effect of anthologies
    9:11​ Who are you marketing when you're in an anthology?
    10:55​ Does participating in an anthology help you get book deals?
    12:36​ Tips for successfully participating in an anthology
    15:57​ Games you shouldn't play with anthologies
    18:25​ One type of anthology that could work for you
    19:12​ How to connect with Heidi 

    Types of Book Binding | Episode 187

    Types of Book Binding | Episode 187

    Hardcover, perfect bound paperback, saddle stitched, or spiral bound? Which one is right for your self published books? I share the construction details, pros and cons of these book binding types, so you can decide.
    Blog: Types of Book Binding http://hub.me/aj8lw
    YouTube video: https://youtu.be/vXLv_UISHKA
    Timestamp show notes (click timestamp to view segment on YouTube):
    0:17​ Book binding examples
    0:35​ Hardcover books
    4:22​ Perfect bound trade paperback books
    7:51​ Saddle stitched books
    9:43​ Spiral bound books
    13:05​ How to connect with Heidi

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

montythemagician ,

Awesome information for new authors!

I am so happy that a friend of mine told me about the Heidi Thorne show podcast! I am a new author and I am learning lots of great information. Truly helpful tips of the trade with regards to writing and publishing. I really like the concise and brief lengths of the podcast as well! Golden nuggets and insight!

MaryWuVA ,

Great Tips for Publishers

If you're thinking about self-publishing, this would be a great podcast to listen to. Heidi has wonderful tips and information for people that wish to publish.

Additionally, if you're never planning to publish, she has great ideas for entrepreneurs.

doriunverzagt ,

Practical friendly advice!

Like chatting with a friend. I enjoy the “inside scoop” on editing and publishing—as well as marketing/branding tips and ideas—and Heidi’s open, enthusiastic discussions. Check her out if you’re looking to get into self-publishing or simply want a better idea of the work involved behind various entrepreneurial pursuits!

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