34 episodes
The Helpful Podcaster Mark Steadman
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- Business
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5.0 • 1 Rating
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After trying every short-term trick and tactic to grow his audience, podcast veteran Mark Steadman realised that serving listeners with generosity and consistency is the only way to succeed. Mark works with best-selling authors, TED speakers, TV personalities, impact entrepreneurs, and coaches to help them grow and monetise their podcasts.
You are a Helpful Podcaster. You’re a seasoned, soulful entrepreneur who wants to turn your insights into content fans look forward to, and new listeners can't wait to binge. By leading with your expertise, being consistent and showing authenticity, you’ll build trust with your audience and get paid to do the work you love. Mark is here to help you on that journey.
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Using Email to Grow and Connect with Your Audience
When you’re looking around for new listeners, how much time do you spend thinking about the people who are already in contact with you? Today we’re going to look at how we can grow your podcast audience via your mailing list, what to do if you don’t have a big list, and how to use email to deepen the relationship with the listener once they’re following the show.
Links
MailerLite
Hemingway app
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Get Better Audio Quality From Your Zoom Podcast Recordings
Remote recording tools like SquadCast and Riverside are great. But if you can't afford another subscription, you might be surprised at what you can do with Zoom.
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What Transformation Are You Promising Your Listeners?
Your podcast is like a rope bridge connecting two islands. On one end is confusion, and on the other: clarity.
Each episode is a wooden plank that forms part of that bridge. People will listen to your podcast if you can be clear on the transformation you’re offering, but when we’re busy shipping regular episodes, we can lose sight of that island of clarity.
Let’s work on describing your show to your next listener, so they know exactly how it’s going to help them cross the bridge, and get the transformation they need.
Links
ChatGPT
Write a letter to your future self
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Stop Trying to Design Your Own Podcast Artwork
Your artwork is the first thing new listeners see, and if they like what they hear, it’ll take up permanent residence on their phones. Getting stand-out artwork for your show might not be as expensive or fraught a process as you think, and it could mean the difference between someone hitting Play, and scrolling straight past.
Links
Squoosh
99designs
Fiverr
Canva
Dress: Fancy
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Save Time and Stress by Streamlining Your Podcast Workflow
It’s Monday, 9pm. You’ve had a long day, and all you want to do is watch the Bake Off and eat M&Ms. But tomorrow’s the day you release your next podcast episode, and you haven’t recorded anything! Sound familiar?
Links
Episode 21 of The Helpful Podcaster, about the Atomic Episode structure
Calendly
Zapier
Notion
Trello
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One Small Tweak Will Bring Your Listener Closer to You
There are three elements of trust: positive relationships, expertise, and consistency. We can show up each week and share our knowledge and insight, but I hear so many podcasters hold their listener at arm’s length, and most of them don’t know they’re doing it. The good news is there’s a really simple fix.
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Good Sound, Good Research: How Audio Quality Influences Perceptions of the Research and Researcher
Samson Q2U
Røde NT-USB
Røde Procaster
Heil PR 40
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