The Hidden Environmental Cost of Fresh Cut Flowers with Liz Carter of Unwilted

That bouquet of roses traveled 3,000+ miles and will be dead in 5 days—but there's a beautiful solution that lasts forever.

Here's something most people don't know: fresh cut flowers have a surprisingly large environmental footprint. But after 18 years as a florist, Liz Carter didn't just complain about it—she completely reimagined what flowers could be.

As founder of Unwilted, Liz creates stunning handcrafted paper flowers that eliminate waste, carbon emissions, and plastic packaging while celebrating the beauty of nature forever. This is a story about innovation, creativity, and proving that sustainable alternatives can be even MORE beautiful than the originals.

What You'll Discover:

• How paper flowers solve problems fresh flowers can't

• Why this business model is MORE scalable and sustainable

• The power of consumer voices to shift entire industries

• Why "stopping to smell the flowers" is climate activism

About the Guest

Liz Carter is the founder and CEO of Unwilted, a company creating handcrafted paper flowers as a sustainable alternative to fresh cut florals. With nearly 18 years of experience in the fresh flower industry as a florist in Colorado, Liz intimately understands both the beauty and the environmental cost of traditional floristry.

After leaving Colorado for her safety and initially walking away from flowers entirely, Liz discovered paper flowers and realized she could merge her artistic passion with sustainability values. Today, Unwilted offers gorgeous, realistic paper flowers that eliminate waste, last indefinitely, and bring joy to customers seeking mindful alternatives.

Visit Unwilted's website for more: https://unwilted.com

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