89 episodes

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you.  
Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more. 

The Higher Ed Marketer Caylor Solutions

    • Education
    • 5.0 • 40 Ratings

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you.  
Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more. 

    More Than a Campus Logo: The Evolutionary Branding Process

    More Than a Campus Logo: The Evolutionary Branding Process

    Technology-driven solutions in branding are remarkable tools. But shiny gadgets can make it easy to lose sight of your higher ed marketing team’s ultimate goal: giving prospective students a quality value proposition.

    William Faust , Senior Partner and Chief Strategy Officer at Ologie , shares his insights on brand management and how smaller schools can raise the stakes in their branding game through differentiation.

    Join us as we discuss:

    Why branding is a constant evolutionary process (4:33)
    Branding for a mission-fit audience (12:03)
    Which KPIs actually matter for smaller schools (25:04) 


    Check out these resources we mentioned during the podcast:

    William Faust 
    Ologie 
    bfaust@ologie.com  


    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.

    • 38 min
    Empathic Storytelling: Identifying Appropriate Content for Your Audience

    Empathic Storytelling: Identifying Appropriate Content for Your Audience

    In higher ed marketing, it can be a struggle to understand who our target audience is and what their needs are.

    Sometimes, that means pausing and stepping back to make space so we can meet them where they are through empathic storytelling.

    Cutler Andrews , Senior Associate Vice President for Engagement, Communications, and Marketing at Emory University , shares how his team elevates Emory’s brand through impactful content.

    Join us as we discuss:

    Making digestible marketing content for your target audience (3:37)
    Redirecting focus to alumni affinity groups (19:20)
    Challenging assumptions and engaging communities through DEI (27:03)


    Check out these resources we mentioned during the podcast:

    Cutler Andrews
    cutler.andrews@emory.edu
    Emory University


    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.

    • 38 min
    Multi-Generational Marketing: Customizing Your Value Proposition

    Multi-Generational Marketing: Customizing Your Value Proposition

    As Generations Z and Alpha transition into the college student ranks, it is multi-generational marketing’s time to shine.

    Yet, as Jennifer McChord , Vice President of Enrollment & Marketing at Asbury University , tells us, traditional institutions tend to drag their feet when making big albeit necessary changes.

    Jennifer shares how corporate culture is helping speed up decision-making in her university’s administration and giving their multi-generational marketing the tools to succeed.

    Join us as we discuss:

    Incorporating corporate culture into higher ed operations (6:33)
    Multi-generational marketing for traditional students (26:04)
    Why the ability to connect is greater than perfection (35:33)  


    Check out these resources we mentioned during the podcast:

    jennifermcchord@asbury.edu 
    Jennifer McChord 
    Asbury University  


    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.

    • 43 min
    The DEI Viewfinder: A Practical Tool for Highlighting Inclusion

    The DEI Viewfinder: A Practical Tool for Highlighting Inclusion

    Diversity, equity, and inclusion (DEI) is top-of-mind for many colleges and universities today.

    Marketing inclusive content in a respectful manner requires a unique perspective, one that marketers who don’t come from an underrepresented group can fully understand and appreciate.

    Katie Jensen , Associate VP of Insights & Analytics at University of St. Thomas , talks to us about the DEI Viewfinder: an incredible tool that helps empower inclusion at every level of higher education.

    Join us as we discuss:

    The DEI Viewfinder’s function and purpose (2:13)
    How the Viewfinder influenced St. Thomas’s marketing approach (12:10)
    Advancements in hiring practices and class diversity (19:18)


    Check out these resources we mentioned during the podcast:

    Katie Jensen
    katie.jensen@stthomas.edu
    University of St. Thomas
    Inclusive Marketing & Communications: A Practical Approach


    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.

    • 30 min
    How to Articulate Distinctiveness: Making Your Small School Stand Out

    How to Articulate Distinctiveness: Making Your Small School Stand Out

    Marketing can be a difficult proposition for small institutions in higher ed, but intentional collaboration with vendors and other schools can add incredible value to their brand.

    Dr. Nathan Long , President of Saybrook University , gave us the secret sauce on how they found partners who helped double their enrollment in less than a decade.

    By coming together as collaborators rather than competitors, small schools can serve all their students better.

    Join us as we discuss:

    - Challenges facing smaller institutions and higher ed (6:30)

    - How intentional collaboration helped Saybrook boost enrollment (13:00)

    - Advice on social media opportunities for engagement (25:44)

    Check out these resources we mentioned during the podcast:

    - Dr. Nathan Long 

    - Twitter 

    - Saybrook Insights Podcast

    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.

    • 37 min
    Tugging the Heartstrings with Emotive Storytelling

    Tugging the Heartstrings with Emotive Storytelling

    Whether you’re a small faith-based college or one of the largest schools in the country, immersive storytelling is a powerful marketing tool.

    First-hand authentic accounts of student culture, the classroom, and your faculty give recruits exclusive insight into your school’s vision.

    Terri Hughes, Director Of Communications at Michigan State University - College of Osteopathic Medicine shared with us how their students are crafting remarkable stories through their unique offerings.

    Join us as we discuss examine some of the challenges one of the nation’s largest med schools is facing and how they’re tackling them:

    - Mission-fit opportunities at MSU’s College of Osteopathic Medicine (7:57)

    - The impact of the school’s Street Medicine community outreach (12:47)

    - Why first-hand stories are critical to higher ed marketing (18:34)

    Check out these resources we mentioned during the podcast:

    - Michigan State University - College of Osteopathic Medicine

    - Spartan Street Medicine

    - hughes260@msu.edu

    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.

    • 21 min

Customer Reviews

5.0 out of 5
40 Ratings

40 Ratings

CuriousCreative22 ,

An terrific auditory marketing resource!

This team has curated a super podcast filled with beneficial and compelling content. Complimented with knowledgable and charming hosts the podcast shapes up as an excellent listen for any marketers or marketing enthusiasts!

riversippi ,

Good stuff

It is short but filled with thoughtful content. Guests seem honest and willing to share. Lot’s actionable ideas.

ratherbeplaying18 ,

Love the topics

First three topics have been great and relevant. Love that it’s not over done and drawn out. They get right to the important stuff.

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