37 episodes

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you.

Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.

The Higher Ed Marketer Caylor Solutions/Think Patented

    • Education
    • 5.0 • 38 Ratings

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you.

Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.

    Mission-Fit Students: Graduate & Seminary Enrollment Marketing

    Mission-Fit Students: Graduate & Seminary Enrollment Marketing

    There’s a degree of simplicity to enrollment marketing in the undergraduate world. The schools have the luxury of buying a list and checking LSAT scores to recruit students.
    When it comes to grad school and seminary enrollment, it isn’t quite so easy.
    In this episode, we talk with Kevin Bish, VP of Enrollment Management and Student Services at Asbury Theological Seminary, about how to identify mission-fit students who will thrive at your institution and how to recruit them.
    Join us as we discuss:
    - Asbury’s approach for identifying mission-fit grad students
    - Helping potential students find their mission statements
    - Finding the ideal student through a stick figure exercise
    - Using the institution’s 100th anniversary in enrollment campaigns
    Contact Kevin: kevin.bish@asburyseminary.edu
    To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
    Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

    • 23 min
    You Need an App: Why a Website Isn’t Enough

    You Need an App: Why a Website Isn’t Enough

    The good news is that you do not need any coding knowledge at all to create a digital place that students have near-constant access to that also makes them feel connected to the university community.
    Here’s why you need an app.
    In this episode, we interview Jamie Giblett, Sales Manager at Digistorm North America, about the many reasons an app plays such a vital role in retaining current students and keeping alumni connected.
    Join us as we discuss:
    - How an app reflects your institution’s voice
    - The most compelling things to put on your app
    - Why students love self-personalization
    - First steps in getting started building your app
    To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
    Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

    • 26 min
    Talk Less, Listen More: The Story Behind the “Heroes Made Here”

    Talk Less, Listen More: The Story Behind the “Heroes Made Here”

    When it comes to marketing leadership roles, it pays to speak less and listen more.
    Anna-Maja Dahlgren, Director of University Marketing at Loma Linda University, has embraced this philosophy throughout her marketing career, which began in healthcare before transitioning to higher ed.
    It was this commitment to listening that led to a compromise between her and executive leadership. That compromise resulted in the “Heroes Made Here” campaign, which was the first campaign in Loma Linda University’s 115 year history.
    In this episode, she shares the story of how it came about.
    We discuss:
    - Creating a higher ed marketing team from scratch
    - How the “Heroes Made Here” campaign came about
    - Why it’s important to talk less and listen more
    To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
    Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

    • 18 min
    How Schools Are Succeeding w/ One-to-One Video & Tik Tok

    How Schools Are Succeeding w/ One-to-One Video & Tik Tok

    What’s the best way to garner the attention and interest of Gen Z? It’s communicating with them through the channels and mediums that they prefer.
    Right now, that’s one-to-one video communication. In fact, the schools that have adopted one-to-one video communications are seeing up to 10 times more engagement from that channel than from their email campaigns.
    In this episode, we sit down with Zach Busekrus, Founder & Brand Strategist at Enrollify, to discuss how schools are effectively wielding one-to-one video strategies to personalize communication and reach a wider swath of potential students.
    We discuss:
    -How one-to-one video is being utilized
    - How schools should approach using Tik Tok
    - Tactics for effectively leveraging SEO
    - Other tools you should be using
    Check out these resources we mentioned during the podcast:
    - Listen to The Enrollify Podcast
    To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
    Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

    • 31 min
    Tribe, Community, Belonging, Trust: Leveraging Peer-to-Peer Connection

    Tribe, Community, Belonging, Trust: Leveraging Peer-to-Peer Connection

    Students don’t actually want technology to replace all human connection. What prospects do want is one-to-one relationships with student ambassadors who will tell them what the institution is really like and help create a sense of belonging even before admission. 
    In this episode, we interview Diego Fanara , Cofounder & CEO at Unibuddy , about a platform to facilitate peer-to-peer connections that promote belonging. 
    Join us as we discuss:
    - The idea of affinity groups and student tribes
    - The successful utilization of peer-to-peer platforms
    - How the student ambassador can replace a campus tour
    - What role admissions and technology should play in human-to-human connection 
    Interested in a demo of Unibuddy?https://insight.unibuddy.com/l/848943/2021-11-08/227x37 
    To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts , Spotify , or your preferred podcast platform.  
    Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

    • 23 min
    Student Success = Institution Success

    Student Success = Institution Success

    Higher education is like marriage. Once you’re hitched, if you stop investing in the relationship, you can’t be surprised if it doesn’t last. 
    Student success needs to be the constant, single focus of higher ed marketers to attract the right-fit students who will both stay and succeed.  
    In this episode, we interview Nate Simpson , Senior Program Officer at the Bill & Melinda Gates Foundation, about reprioritizing student success. 
    Join us as we discuss:
    - Reimagining the role of VP of Enrollment
    - How to get colleges student-ready
    - Recruiting students who will stay and succeed
    - Helping students achieve what they want to achieve 
    Related Episodes:
    Ep. 21 w/ Mary Barr 
    To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts , Spotify , or your preferred podcast platform.  
    Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

    • 29 min

Customer Reviews

5.0 out of 5
38 Ratings

38 Ratings

CuriousCreative22 ,

An terrific auditory marketing resource!

This team has curated a super podcast filled with beneficial and compelling content. Complimented with knowledgable and charming hosts the podcast shapes up as an excellent listen for any marketers or marketing enthusiasts!

riversippi ,

Good stuff

It is short but filled with thoughtful content. Guests seem honest and willing to share. Lot’s actionable ideas.

ratherbeplaying18 ,

Love the topics

First three topics have been great and relevant. Love that it’s not over done and drawn out. They get right to the important stuff.

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