The Higher Education Circuit: Behind the scenes of Applications, Marketing, and Growth

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The Higher Education Circuit: Behind the scenes of Applications, Marketing, and Growth

Welcome to The Higher Education Circuit, your backstage pass to the minds shaping the future of student recruitment and enrollment. From emerging trends in enrollment marketing to the latest in CRM, AI, and student experience — each episode brings you honest conversations with enrollment leaders, edtech innovators, and decision-makers driving transformation across higher education.

  1. 5D AGO

    A cross-continental look at student recruitment

    In the latest landmark episode of The Higher Education Circuit, powered by Meritto, we brought together eight education leaders from the USA, UAE, Malaysia, and India for a rare cross-continental conversation on the future of student recruitment and enrollment. Together, we explored how institutions can adapt to shifting student expectations and competitive pressures, while navigating regional realities on the ground. Recorded during the latest edition of #EducationCircuitByMeritto, this episode delivers region-specific insights and global strategies, from visa shifts to digital-first outreach, to help you rethink student recruitment across borders. This is one conversation that will broaden your view and sharpen your next move.

    1h 1m

  2. MAY 23

    Modern marketing and comm. strategies for university presidents and trustees in the US ft. Dr. Joseph A. Brennan (Montclair State University)

    In the latest episode of The Higher Education Circuit, powered by Meritto, we explored how strategic marketing and communication have become essential leadership tools in the U.S. higher education landscape. The conversation features leading voices from the education sector as they shared actionable insights on how presidents, trustees, and senior leaders can master data-driven storytelling, integrated messaging, and proactive communication to build trust, navigate challenges, and drive transformational growth. Recorded during our recent edition of #EducationCircuitByMeritto, this episode dives into practical takeaways to help institutions lead with clarity and drive enrollment impact. If you're aiming to stay sharp and responsive in today’s competitive education landscape, this episode offers real-world insights to keep your leadership approach both effective and future-ready.

    1h 3m

  3. MAY 18

    How Higher-Ed Can Leverage ChatGPT for Marketing and Student Recruitment

    The AI wave isn’t coming, it’s already here. But while most institutions are experimenting with tools like ChatGPT, only a few are building real, scalable systems around it. In this must-listen episode of The Higher Education Circuit by Meritto, we cut through the hype and show how ChatGPT can be a strategic force in higher education, helping enrollment teams personalize outreach, scale content production, reduce CAC, and convert students faster. Join our hosts as they break down: How to integrate ChatGPT into your marketing workflows Real-world examples for admissions and content ops What not to expect from AI — and how to avoid generic output Why the smart schools are using AI to rethink process, not just content If you're in higher-ed marketing, enrollment, or digital strategy, this episode is your blueprint for the next phase of recruitment.

    8 min

  4. MAY 18

    Future-proofing the undergraduate admissions office in the U.S. ft. Victoria Herrick (Old Dominion University)

    In the latest episode of The Higher Education Circuit, powered by Meritto, we explored how in today’s U.S. higher-ed landscape, staying competitive means adopting smarter, student-first strategies that truly drive results for your admissions office. Recorded during our recent edition of #EducationCircuitByMeritto, this conversation features leading voices from the education sector as they shared actionable insights on identifying and engaging the right-fit students, reducing drop-offs through smarter and modern engagement tools, and equipping teams to do more with less. If you are looking to future-proof the admissions office in the U.S., this episode offers first-hand strategies on how your institution and teams can remain agile, efficient, and impactful in today’s competitive higher education landscape.

    37 min

  5. MAY 15

    Modern strategies for university Presidents and Trustees

    In a time of enrollment cliffs, rising expectations, and financial strain, higher education leaders can no longer rely on tradition alone. This episode explores what it truly means to lead, not just manage, in today’s dynamic academic environment. From boardroom decisions to campus-wide transformation, we dive into strategic frameworks and bold approaches that empower presidents and trustees to shape the future, not just respond to it. What you'll learn: Six strategic pillars every leadership team should masterPractical tools for governance, innovation, and student-centric decision-makingHow to align purpose, performance, and long-term institutional value Whether you're reimagining your institution’s direction or navigating urgent change, this is your leadership companion for a new era.

    11 min

  6. APR 30

    Cost-effective student recruitment in the US straight from the experts

    In the latest episode of The Higher Education Circuit, powered by Meritto, we dive into the most pressing challenges U.S. institutions face today on how to recruit and retain the right students in an era marked by budget cuts, evolving visa regulations, and shifting student expectations. Recorded during our recent #illuminateByMeritto webinar, this conversation features leading voices from the education sector who share proven, cost-effective strategies to navigate today’s enrollment complexities. From building smarter recruitment pipelines with modern tools to minimizing student drop-offs and empowering teams to do more with fewer resources, this episode offers practical insights for enrollment leaders looking to stay ahead without stretching their budgets. If your institution is looking to drive impact despite uncertainty, this episode offers practical takeaways and proven tactics to help your institution thrive.

    53 min

  7. APR 28

    Conversational AI: Your shortcut to personalizing student engagement at scale

    Graduate enrollment in the U.S. is under pressure as student attention spans are shorter than ever, and admissions teams are being asked to do more with fewer resources. In this episode of The Higher Education Circuit, powered by Meritto, we unpack how conversational AI is helping the U.S. institutions meet students where they are, across channels, around the clock, and with the personalization today’s applicants expect. From improving inquiry response times to boosting application completion and freeing up staff capacity, we explore real-world strategies that are making a measurable difference. If your institution is looking to streamline operations, better engage prospects, and stay competitive in a challenging enrollment landscape, this conversation is one you won’t want to miss.

    16 min

  8. APR 28

    How AI supports your student lifecycle: From inquiry to enrollment

    U.S. institutions are facing a tough reality: higher student expectations, tighter budgets, and teams stretched thin. But AI is offering a new path forward, one that’s practical.In this episode of The Higher Education Circuit, powered by Meritto, we dive into how AI is helping U.S. colleges and universities transform the entire student lifecycle, from inquiry to enrollment without overwhelming their teams. From smarter engagement to faster operations, we unpack real strategies and examples that are already making a difference. If your institution is looking to drive enrollment, boost student retention, and stay competitive in today’s changing landscape, this episode is a must-listen.

    10 min
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Welcome to The Higher Education Circuit, your backstage pass to the minds shaping the future of student recruitment and enrollment. From emerging trends in enrollment marketing to the latest in CRM, AI, and student experience — each episode brings you honest conversations with enrollment leaders, edtech innovators, and decision-makers driving transformation across higher education.

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