11 episodes

Do you want to become your customers’ first choice? If yes, this podcast is for you! Through heart-to-heart chats with successful entrepreneurs in Asia, you will discover what it takes to stand out from your competition and dominate your market.
Every episode features one entrepreneur who is highly sought after in his or her market. Through their backstories, you will uncover the lessons and mistakes to avoid in order to have their level of influence over their customers.
You will also gain insights into how each entrepreneur leverage on social media to generate leads, deepen relationships while building their personal brand. With these insights, you will no longer need to chase for sales. Customers will chase after you and your life will become easier in 2021!
Your host Eric Feng is a living testimony of the power of social media. Thanks to social media, he went from being an unknown trainer in Singapore to a celebrated speaker globally. In 2019, he was invited to speak in 35 countries on social media branding. He has a strong presence across eight social media platforms and was recently verified on Facebook and TikTok.

The #HighlySoughtAfter Talk Show Eric Feng

    • Business
    • 5.0 • 1 Rating

Do you want to become your customers’ first choice? If yes, this podcast is for you! Through heart-to-heart chats with successful entrepreneurs in Asia, you will discover what it takes to stand out from your competition and dominate your market.
Every episode features one entrepreneur who is highly sought after in his or her market. Through their backstories, you will uncover the lessons and mistakes to avoid in order to have their level of influence over their customers.
You will also gain insights into how each entrepreneur leverage on social media to generate leads, deepen relationships while building their personal brand. With these insights, you will no longer need to chase for sales. Customers will chase after you and your life will become easier in 2021!
Your host Eric Feng is a living testimony of the power of social media. Thanks to social media, he went from being an unknown trainer in Singapore to a celebrated speaker globally. In 2019, he was invited to speak in 35 countries on social media branding. He has a strong presence across eight social media platforms and was recently verified on Facebook and TikTok.

    How to create a tipsy experience for your customers – Derek Ong

    How to create a tipsy experience for your customers – Derek Ong

    In this episode of #HighlySoughtAfter, I had a chat with Derek Ong, an entrepreneur who has been making waves in the F&B scene here in Singapore.
    During COVID-19 in 2020, many restaurants were struggling, some were even forced to shut down, but Derek was busy setting up new restaurants and his existing five were fully booked every day.
    What I enjoyed most about my conversation with Derek is the level of detail he goes into ensuring that every single customer who steps into his restaurants has a “Tipsy” experience that makes them come back again and again. And the key to creating that experience is understanding the subtle difference between service and hospitality. (description of one of the hooks)
    Hint: Listen in at 10:58 where Derek shares his “secret sauce” that creates the Tipsy experience, and his advice to service professionals on how they can replicate this to turn their customers into raving fans (teaser of a third hook).
    Also listen out for Derek’s answers to the following questions:
    What got you started in the F&B industry as an entrepreneur Derek? - 0:58After your initial culinary experiences, what was your first F&B restaurant that you started? – 3:57What are some of the struggles you face as an F&B entrepreneur – 6:15In 2020, when people were closing down in covid, you were still fully booked and even set up 2 new restaurants. What’s your secret sauce? - 7:55Share with us one of your bustling restaurants and let’s analyse the value so that people listening can learn to stack value for themselves? – 10:58Would you say that customer experience is a big part of your customer differentiation? – 13:25How can we approach personalisation as a service professional? – 14:43What do you tell your staff? – 15:43How did you navigate the COVID period with your restaurants so smoothly? – 16:43How can we have your kind of intuition and anticipatory leadership skills to pay attention and adapt to changing circumstances? - 18:03What are some practical tips to make sure that we don’t get blindsided and destroyed from the next pandemic? – 19:57Why the name Tipsy? – 26:21How can the rest of us listening to you increase the hospitality as business owners or solo entrepreneurs? – 22:04How can we balance serving from the heart and not being burdened by the pressure of running the business? – 23:02How did you come up with this concept of animals for your restaurant names? – 28:06Do you think mascots are only relevant for restaurants, or do you think they’re relevant for individual personal brands? – 30:50Why Tipsy Bird? – 31:25What can we do as a brand, personality, how can we make our customers tipsy as well. How can we be their alcohol? – 32:10I notice you have a lot of regulars. How do you nurture a customer and turn them into a regular? – 33:20How has social media played a part in your brand success? – 34:38What is some of the best social media content that you’ve created under Tipsy Collective? – 36:45How can you still create the tipsy experience in spite of the current limitations? – 37:49To summarise, what will contribute to your Tipsy experience overall so we can emulate and model? – 39:40In 2021, what’s coming up for you and Tipsy Collective. What are we to expect from you? – 42:05
    If you want to keep in touch with Derek, you can reach him on Instagram @dereeeeeeeek, or Tipsy Collective (and their various brands) @tipsycollectivesg.
    Thank you for listening to this episode of #HighlySoughtAfter! 
    If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify. 
     
    I would also love to hear your biggest takeaway from this epis

    • 49 min
    How to build an engaging online community as an introvert – Bryan Pham

    How to build an engaging online community as an introvert – Bryan Pham

    In this episode of #HighlySoughtAfter, I had a chat with the co-founder and CEO of the Asian Hustle Network, Bryan Pham.
    What started as a Facebook group to provide networking and collaboration to the Asian community in the United States, is now the largest worldwide Asian entrepreneurship community with over 100,000 members. Their mission is to create a positive and uplifting environment to support Asian entrepreneurs globally.
    What I enjoyed most about my conversation with Bryan is his drive and vision that has gone into building Asian Hustle Network into the powerhouse community that it is today. There is very little out there right now on community building so pay special attention to what Bryan shared if you’re looking to build an active, inspired & empowered community of your own!
    Hint: Don’t miss the three secret ingredients Bryan revealed that were pivotal to Asian Hustle Network’s success at 14:10.


    Also listen out for Bryan’s answers to the following questions:
    What is it like being an Asian in the US? How’s it like growing up there? – 01:25I understand that you’re an introvert and that you have a very strong aversion to public speaking. So how do you deal with all this attention of running a high-profile network? – 3:15What motivated you to start Asian Hustle Network? – 4:55Starting on Facebook, what were some of the activities you created to bring people together? – 06:40People see the glam and the ‘fast’ success of Asian Hustle Network, but in one of your TikTok videos you said that starting AHN was one of the hardest things to do. Why is that so? 11:03What were some of the things that you think you and Maggie did right that led to the fast growth of Asian Hustle Network? – 14:10What else do you think worked for you and (co-founder) Maggie? 15:42When you started Asian Hustle Network, was it so clear about the value proposition you wanted to bring? How did you slowly evolve your value proposition? 18:43How do you encourage grass root initiatives, people to step up, volunteer, and support you in your active and moderating? – 25:15What do you think are some of the characteristics and traits I should pay attention to when picking leaders in my community? 28:10Do you have a process that you use to select your core leaders? – 29:00How do you build an innovation culture within your network – 31:45For communities at the early stage where they don’t really have a team yet, should I treat my most active community members like my team? - 34:05How do we keep a community and its members engaged? 36:14If entrepreneurs want to setup a community and have the intent to monetise it, is that wrong? 38:40What can one do to resurrect a community that’s become inactive? – 40:30What are your future plans for Asian Hustle Network? 43:40
    If you want to keep in touch with Bryan, you can reach him on Instagram @bryanvuongpham, or the Asian Hustle Network @asianhustlenetwork.
    Thank you for listening to this episode of #HighlySoughtAfter! 
    If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify. 
     
    I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!

    • 49 min
    How to qualify for Top of the Table (TOT) in under three years – Nick Chan

    How to qualify for Top of the Table (TOT) in under three years – Nick Chan

    In this episode of #HighlySoughtAfter, I had a chat with a superstar in the insurance business, Nick Chan. Nick’s journey to become a financial advisor unexpectedly arose out of obligation and family responsibility, from previously pursing his dream career of sports reporting.
    Nevertheless, Nick quickly climbed the ladder as a financial advisor, becoming the top agent in Hong Kong and being nominated for awards that others take years to achieve. This included Nick achieving seven-and-a-half MDRT’s in his first year! Because of his achievements, he was awarded the Distinguished Young Agent by Life Underwriter Association (LUA).
    (To give content, an average agent takes around 1-3 years to achieve an MDRT). 
    But what I enjoyed most about my conversation with Nick is hearing how he transformed his mindset as an agent as he found his why, purpose, and dedication to service his clients and differentiate himself from other agents. This podcast shares that rollercoaster journey and also the key insights he has gained that helped him to succeed.

    So, if you’re in the business of selling, you have to listen to this episode. This year will be your best year ever because of the strategies and the mindset that he’s going to share with you in this episode.
    Also listen out for Nick’s answers to the following questions:
    What were you doing before becoming a financial advisor? – 2:09After facing setbacks and resistance from your first 20 prospects, how did you feel when you closed your first client? – 10:42What advice do you have for those agents who are hustling right now who are being rejected? – 11:48How do you build the relationship with your prospective clients in the first meeting and show that you care about them? – 13:14You shared the power of sharing your why with your customers. For the financial agents who are listening, if their why is to make a lot of money, do you think this is something they can share? If so, how should they go about it? – 14:25Would you say you were lucky in your first year? And did you achieve success from one customer, or did you play the numbers game by reaching out to lots of people? – 17:57Why do you think you felt lost as you entered your second year? Was it a lack of reference points after doing well in first year? 23:21How did you feel when you found out you achieved the TOT? - 30:50How did your mum feel about your progress and your success? Did she speak to you about it? - 33:15You started your insurance career out of family responsibility. Today you’re doing it out of a personal mission. Could you share with us how you started finding joy in this business? – 35:15What advice would you give to new agents so they can see what you see, that they’re not just an agent but that it’s a lot more purposeful. How do they achieve that state? – 37:28How was 2020 for you with the pandemic? Did you do well? – 42:25In the world of insurance, you’re at the ceiling. But in my world, you’re just starting. What’s coming up for you in 2021? – 48:43If you want to keep in touch with Nick, you can reach him on Instagram @justnickit_
    Thank you for listening to this episode of #HighlySoughtAfter! 
    If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify. 
     
    I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!

    • 53 min
    How to create your own luck and become your customers’ number one choice - Daniel Fong

    How to create your own luck and become your customers’ number one choice - Daniel Fong

    In this episode of #HighlySoughtAfter, I had a chat with an arising Malaysian artiste, Daniel Fong. He’s not only a multi-talented singer, but also a dancer, model & certified CrossFit trainer. He’s appeared on many local dramas, like ntv7’s Wishlist Raya, as well as participating in variety shows like Astro’s Call Me Handsome. 
    But what I enjoyed most about my conversation with Daniel is his hustle, passion & determination to never take no for an answer. From humble beginnings as an insurance agent, this mindset led him to paving his own path in his acting career, which he soon pivoted into other sectors and paid big dividends in other areas of his life.
    Pay special attention to 17:15 when Daniel revealed how we can cultivate & calibrate the spirit of never taking no for an answer, and how this can allow us to create our own luck and pave our own unique career path. He specifically highlighted an example of how he paved his own path for success in China so look out for that!
    Also listen out for Daniel’s answers to the following questions:
    Tell us a bit about your backstory? - 0:15How did you make a detour into entertainment from insurance sales? - 1:17What were some of the key milestones of your career and some of the lessons you learned from it? - 4:06Was saying yes one of the best decisions you made? - 8:34How can the rest of us listening have the spirit of never taking no for an answer? - 17:15How did you feel at that moment when somebody said that you were last place in the competition? And how did this contrast to when you and the group reached the top? - 21:14Aren’t you afraid that you’ll be fireworks and that someone else will come along. How do you stay relevant in a world that is so up and down? - 25:10Was it difficult to pivot from the Chinese market to the Malaysian market? - 26:56How has social media been a big part of your career branding? - 30:39In the training & sales world, when you’re in demand you become more in demand. Is that the same in the entertainment world? - 31:57What were some of the lessons you learned while building your brand on social media & do you have the same issues of comparison that others face too? - 33:57What are some words of encouragement for insurance agents and service professionals who are building their brand and looking for customers? - 36:18If you want to keep in touch with Daniel, you can reach him on Instagram @danielfongwc.
    Thank you for listening to this episode of #HighlySoughtAfter! 
    If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify. 
     
    I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!

    • 40 min
    How to hustle on social media without losing your peace - Doctor Winston

    How to hustle on social media without losing your peace - Doctor Winston

    In this episode of #HighlySoughtAfter, I had a chat with a highly celebrated aesthetic doctor based in Singapore. Even though he doesn’t have a very big following on social media, but he’s constantly booked full and his business is entirely referral based.
    During my conversation with him, I realised that Zen Buddhism has a big influence on how he uses social media for his business. My biggest takeaway is learning how to hustle on social media without losing my peace.
    Pay special attention to 12:38 when Doctor Winston revealed how we can build a 100% referrals-based business even with a small following. He specifically highlighted the example of financial advisors and insurance agents so look out for that!
    Also listen out for Doctor Winston’s answers to the following questions:
    What led you to the medical profession in the first place & then evolve into aesthetics? – 0:12What was your biggest struggle as an aesthetic doctor and how do you deal with it? – 2:11Would you say one of the challenges is acquiring customers, and is it a big problem for most doctors? – 3:05What do you think are a few things you’ve doing right in building a personal brand? – 7:33How did you transition your practice to being predominantly referral based? Is there a formula to it? - 12:38What advice do you have for financial advisors & service professionals. What advise do you have for them to sell their services? What kind of people can they start knowing offline so that they can build their brand? – 19:20I have a sense that Zen Buddhism has a very big part in the way you grew your personal brand. Would you say so? – 20:42How do you balance hustle and harmony? – 24:06How do we nurture positive energy within us? – 25:00How can we slowly start to accept our inadequacies and our lacks? – 26:43What are some ways we can practice self-love? – 28:55Any advice for those who are in the process of building their personal brand? – 37:41If you want to keep in touch with Doctor Winston, you can reach him on Instagram @drwinstonlee.
    Thank you for listening to this episode of #HighlySoughtAfter! 
    If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify. 
     
    I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!

    • 39 min
    How to create super fans on social media – Ben Tan

    How to create super fans on social media – Ben Tan

    In this episode of #HighlySoughtAfter, I had a chat with influencer-turned-actor Benjamin Tan. In 2018, one of his super fans went to extreme length to support his acting dream. This led to this first big break on Toggle TV as Ron in Emerald Hill High.

    Since then, Ben is a familiar face on our national TV. He has also built up a large following on Instagram with over 70K followers who adore him and support him in his acting career. 
     
    Pay special attention to 26:56 when Ben revealed the #1 secret to building a tribe of super fans and a loyal following. Failure to do so will result in shallow & superficial relationships with your followers. Do this and your followers will fall madly in love with you and even go to great lengths to help you succeed!
    Also listen out for Ben’s answers to the following questions. 
     
    · How did you get started as an influencer on social media? – 1:29
    · Did you do anything different from when you had 1K followers and 10K followers? What led to your rapid growth? – 6:53
    · What’s the one thing that’s essential to doing well on Instagram? – 9:54
    · What are some of the sweet things your followers have done for you? – 26:03
    · What is the ‘Ben’s Magic’? Why are you followers so nice to you? – 26:56
    · How have you stayed authentic, and how will you continue to remain authentic as an actor and influencer with such a big following? – 29:45
    · What advice do you have for those who are building their personal brand and loyal following? – 30:40
    If you want to keep in touch with Ben, you can reach him on Instagram @bentanzx 
    Thank you for listening to this episode of #HighlySoughtAfter! 
    If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify. 
     
    I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!

    • 34 min

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