The History Factory Podcast The History Factory Podcast

Author, speaker, futurist and consultant Mark Schaefer joins “The History Factory Podcast” to discuss the past, present and future of marketing and share insights from his latest book, “Belonging to the Brand: Why Community is the Last Great Marketing Strategy.”

“The History Factory Podcast” welcomes Dave Moore, archive and digital asset manager at Carhartt, to chat with guest host and History Factory Senior Director of Business Insight and Performance Erin Narloch. The two discuss Carhartt’s origins, why it is synonymous with quality work apparel, its evolution into a brand that influences celebrity fashion, and how it uses its archives to authenticate its brand positioning, develop products and connect with its consumer communities.

On the latest episode of “The History Factory Podcast,” Jason Dressel hosts New York Times columnist and author James Stewart to discuss his and co-author Rachel Abrams’ new book “Unscripted: The Epic Battle for a Media Empire and the Redstone Family Legacy.” Listen to learn more about how the ViacomCBS empire and Redstone family dynamic are reminiscent of the hit HBO show “Succession.” Beyond boardroom drama, Stewart also traces how this family’s story reflects larger shifts in corporate culture in America, including changes to the media and entertainment landscape, the impact of the #MeToo movement, and trends in corporate governance and succession planning.

In the second episode of the History Factory Podcast, CEO Jason Dressel sits down with Amy Bernstein, editor of Harvard Business Review. They discuss HBR’s 100 years of thought leadership, including its origin story as a quarterly magazine and its growth into the multimedia giant it is today. Facilitating worldwide discussions among the biggest business leaders, HBR has published some of the most influential ideas in the history of modern business—including scientific management, disruptive innovation and emotional intelligence—and transformed how companies are run. The pair also dive into HBR’s book, “HBR at 100,” which contains the publication’s most influential articles from the past 100 years, and talk about what went into curating the selection and how the publication’s focus has evolved to serve an increasingly complicated world and global audience.

We’re starting fresh this season. For starters, we decided to go back to basics and rebrand as the History Factory Podcast. Why? Because we want to continue to serve you, our listeners, with content that best fulfills our mission of making clients’ history and heritage infinitely useful in pursuit of their missions. And that starts with our name.

For fans of “History Factory Plugged In,” fear not: This doesn’t represent a departure so much as an evolution of the same great content you love. Our new format will feature guest hosts and a slate of all-star guests from some of the world’s leading companies.

This week’s episode features Scott Reames, Nike’s former corporate historian and head of the Department of Nike Archives (DNA). Scott recently retired and spent some of his newfound free time speaking with guest host Erin Narloch, History Factory’s senior director of business insight & performance. The two discussed the hit movie “Air,” how DNA came to be, the value and uses of the Nike archives, and more.

As the U.S. banking world grapples with the collapse of Silicon Valley Bank, we explore what makes this banking crisis unique from a historical perspective on this month’s “History Factory Plugged In.” History Factory’s founder, Bruce Weindruch, joins CEO Jason Dressel to discuss the sequence of events that led to this, as well as the vulnerabilities of the banking system overall.

Company history comes alive with “History Factory Plugged In.” We explore the rich heritage of major organizations and delve into industry trends in this thought-provoking podcast. If you have questions, comments or ideas to share, please email us at pluggedin@historyfactory.com.